How To Resell Digital Products

Selling digital products is one of the easiest ways to make money online—especially if you’re not the one creating them from scratch.

Seriously. No shipping, no inventory, no huge startup costs.

Reselling digital products gives you the freedom to launch an online business without having to design or build anything yourself. You can focus on what you’re good at: marketing, building an audience, and delivering value.

If you’re curious about how to start, what to sell, or how much you can actually make—this guide will walk you through all of it. Step-by-step. No fluff, no complicated tech talk. Just simple, real advice.

Let’s jump in.

What are Digital Products?

Digital products are items you can sell and deliver online. There’s nothing physical to ship. Think ebooks, templates, stock photos, software, printables, courses, digital planners, music, Lightroom presets, Notion dashboards, and more.

Once someone buys, they download the file—and that’s it.

You can make digital products yourself, or (what we’re talking about today) resell them.

What Does It Mean to Resell Digital Products?

Reselling digital products means you’re not the original creator—you’re buying or licensing the product from someone else and then selling it to your own audience.

There are different types of licenses that let you do this legally, but more on that in a second.

Here’s the best part: You don’t need to code, design, or spend hours creating something from scratch.

You take an existing product that has real value and market it to your audience—while keeping the profits.

Why Reselling Digital Products Works

Low startup costs

No inventory, no manufacturing, no warehouses. Just your laptop and internet.

Passive income potential

Once it’s set up, people can buy 24/7—even while you sleep.

Scalable

One digital product can be sold unlimited times. You’re not stuck with a fixed stock.

Flexibility

Sell on your own website, Etsy, Gumroad, Shopify, or even social media.

You don’t need a huge following

With smart marketing (like SEO or Pinterest), you can reach buyers who are already searching for what you’re selling.

What Kind of Digital Products Can You Resell?

Here’s a list of popular digital products you can resell, depending on your niche:

Canva templates (for resumes, Instagram posts, business cards, etc.)
Ebooks with private label rights (PLR)
Notion templates and productivity tools
Digital planners and journals
Stock photos
Printable wall art
Social media content bundles
Digital courses or workshops (with resale rights)
Music loops and sound effects

The key is to choose products people are already buying and searching for. Look at Etsy, Creative Market, or search trends on Google Trends.

Where To Find Digital Products You Can Legally Resell

This is super important: You need the right license.

You can’t just download something from the internet and sell it.

Instead, look for products that come with:

Resell Rights (RR): You can resell the product “as-is.”
Master Resell Rights (MRR): You can resell it and also pass on resell rights to your buyers.
Private Label Rights (PLR): You can edit the product, rebrand it, and sell it as your own.

Here are legit platforms to get resellable digital products:

PLR.me
IDPLR
Creative Fabrica
BigProductStore
Etsy (search “PLR digital product” or “resell rights”)
Sellfy

Just double-check the license for each product before listing it for sale.

How To Start Reselling Digital Products

Here’s a simple 6-step process to get going:

1. Pick a Niche

Start with something you’re interested in or that has demand. Examples:

Small business tools
Personal development
Fitness & health
Finance & budgeting
Moms & parenting
Students & study tools

The more specific, the better.

2. Find Products With Resell Rights

Use the sites mentioned above and find something valuable that solves a real problem.

Example: If your audience is into budgeting, find a digital planner or spreadsheet tool with PLR rights.

3. Customize (If Needed)

With PLR products, you can rebrand, edit, or combine multiple files into a bundle.

Use free tools like:

If you’re reselling “as-is,” skip this step.

4. Choose a Platform to Sell On

You don’t need a website, but having one helps. Other options:

Etsy (great for templates, printables, planners)
Gumroad (easy for beginners)
Payhip (free to start, super user-friendly)
Sellfy
Your own site (via Shopify, WordPress + WooCommerce, or Podia)

5. Set a Price

Look at competitors and find a sweet spot. Some resellers price PLR ebooks at $7–$27. Templates can sell for $10–$50+ depending on value.

You can also offer bundle deals.

6. Start Marketing

No need to be salesy. Just focus on showing how your product solves a real problem.

Ideas to market:

Create TikToks or Reels showing how the product works
Start a blog with SEO-optimized posts
Use Pinterest to drive traffic (great for planners/templates)
Build a small email list and give away a freebie

FAQs

Is it legal to resell digital products?

Yes—if you have the correct license (like PLR or MRR). Never resell something unless the creator allows it.

Do I need a business license?

It depends on your country. In most cases, you can start as a sole proprietor and register later once you grow.

How much money can I make?

Some people make $200/month as a side hustle, while others hit $5K–$10K/month with bundles, email lists, and content marketing. It really depends on effort, niche, and marketing.