Udemezue John
Introduction.
Selling digital products is hands-down one of the smartest ways to build passive income or even create a full-time business.
There’s no inventory to manage, no packaging to worry about, and once your product is created, you can sell it over and over again. Sounds pretty good.
But here’s the catch: creating an amazing product is only half the story. Getting it in front of actual buyers is what makes the real difference.
That’s where the right platform comes in. Some websites already have millions of active users browsing, searching, and buying digital content every day—from ebooks and online courses to design templates, software, stock photos, and more.
I’ve been in the digital space long enough to know how overwhelming it can be trying to pick the right platform.
So to save you time and stress, I put together this full list of 12 platforms where you can sell your digital products—and where real buyers are already shopping.
Let’s get straight into it.
1. Etsy
Best for: Creatives, designers, planners, and templates
Etsy isn’t just for handmade crafts. Digital downloads like printables, planners, fonts, and social media templates sell really well here.
Over 96.3 million active buyers (as of 2024) use Etsy, and many are looking for digital items.
You can start selling for a small listing fee (just $0.20 per item), and Etsy handles the delivery automatically.
Tip: Use strong SEO in your product titles and tags to show up in Etsy search.
2. Gumroad
Best for: Artists, writers, indie creators, developers
Gumroad is super easy to use. Upload your product, set a price, and you’re done. It’s flexible—perfect for selling PDFs, music, videos, software, and even memberships.
You keep 90% of your sales after fees, and there’s no monthly cost to start. Gumroad doesn’t come with its big audience like Etsy or Amazon, but it’s a solid choice if you’ve already built a following on social media or email.
3. Creative Market
Best for: Designers and creatives selling fonts, templates, themes
Creative Market is where creative professionals go to shop. It has over 8 million members, and buyers are used to paying for quality digital goods.
To get started, you’ll need to apply and be accepted. Once you’re in, the exposure is huge—especially if your products are visually appealing and solve a creative need.
4. Payhip
Best for: Courses, ebooks, and coaching sessions
Payhip gives you a complete storefront, plus it supports digital downloads, online courses, and even coaching packages.
It’s free to start, and you only pay a small fee per sale (5% on the free plan). You can also build an email list right inside the platform.
5. Podia
Best for: Digital courses, webinars, and online communities
Podia is more of a full-suite platform. It’s not a marketplace with built-in buyers, but if you’re building your brand, it’s amazing.
You can sell courses, downloads, webinars, memberships, and build a full website without touching a line of code.
Podia’s free plan includes one product, and their paid plans start at $9/month.
6. Teachable
Best for: Online course creators and educators
Teachable is a big name in the course space. It’s used by over 100,000 creators and has processed over $1 billion in sales.
You get tools for hosting, marketing, and delivering your course. It’s perfect if you want full control over how your content is presented.
7. Amazon Kindle Direct Publishing (KDP)
Best for: Ebook authors and self-publishers
If you’ve written an ebook, you have to consider Amazon KDP. With 310+ million customers, Amazon puts your book in front of a massive global audience.
You can price your book however you want, and royalties go up to 70%. Bonus: Amazon handles delivery and customer support.
8. Sellfy
Best for: Creators who want a fast and easy storefront
Sellfy is great for selling digital products, subscriptions, or even physical goods. You get a clean storefront, and it’s all hosted—no tech skills needed.
Their free plan lets you sell up to 10 products, and you can embed the store on your own website or blog too.
9. Itch.io
Best for: Indie game developers and interactive media creators
Itch.io is home to thousands of indie games, dev tools, and experimental digital art. If you’re in the gaming or software space, this platform is gold.
It’s open and flexible—you can set your price, customize your page, and even offer pay-what-you-want pricing.
10. Ko-fi
Best for: Creators with a community or followers
Ko-fi is like a digital tip jar, but it also lets you sell downloads, offer subscriptions, or fund specific projects.
There are no fees on sales (except for payment processing), and it’s great for artists, writers, and streamers who already have an audience.
11. Thinkific
Best for: Building full educational experiences
Thinkific is a strong choice if you’re looking to build courses or training programs. It offers student management, quizzes, drip content, and even certificates.
The free plan is surprisingly generous and gives you one course, unlimited students, and no transaction fees.
12. BigCommerce (with apps like SkyPilot)
Best for: Full ecommerce stores with digital delivery
If you’re running a large online store and want to sell digital products seriously, BigCommerce is a strong option. Combine it with apps like SkyPilot to handle digital product delivery.
This route takes more setup, but gives you a full business backend with scalability.
FAQs
What digital products sell best?
Templates, ebooks, online courses, stock photos, design assets, and digital planners all do well. But the key is solving a real problem or offering something useful.
Do I need to have a big following to make sales?
It helps, but not always. Platforms like Etsy, Creative Market, and Amazon have built-in traffic. Others like Gumroad or Podia work better if you already have an audience (even a small one).
Can I sell on more than one platform?
Definitely. In fact, many creators list their products on multiple sites to reach more people.
What about payment processing and taxes?
Most platforms handle payments for you and provide tax documentation at the end of the year. Just make sure you’re following your local tax rules.
Conclusion
Selling digital products is one of the most rewarding ways to make money online. Once you find the right platform (or two), you can build a business that runs even while you sleep.
From design assets to ebooks to courses—there’s a platform and an audience out there for every creator.
So now that you’ve got a full list of solid places to start, here’s the real question:
Which platform are you going to try first—and what’s stopping you from starting today?
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