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Introduction.
Search engine optimisation over the years has become one of the effective digital marketing strategies that every online business should subscribe to.
According to the latest Google search engine report, it was discovered that over 5.6 Billion search queries are made every day on search engines from all over the world.
This implies the constant need for answers and information. There are over ten major search engines presently in existence, but Google has the most search queries of them all; others include; Yahoo, Bing, Duck Duck Go and many more.
Scaling your online business without properly optimising for search engine optimisation can be difficult because your competitors will outmatch and overrun you by a far gap, hence the need for black belt SEO tactics.
When it comes to optimising a website for search engine visibility, many seen and unseen factors are involved.
Search engine ranking factors like links, quality of content, domain authority, and page load speed time are among the unseen elements that an average web admin cannot see, hence the need for proper SEO skills.
The truth is that not all web designers or developers understand how search engine optimisation works.
This is one of the reasons why Third-party Search engine optimisation tools were created to make search engine optimisation a lot easier.
With third-party search engine optimisation in place, web admins, web designers and blogger can better optimize their web platform for search engine visibility and expect optimum results.
What are SEO Tools?
SEO tools are hosted online softwares to aid SEO tools to assist website owners in ranking higher search engine results; this helps optimize Web content by analysing content for keywords, backlinks and other SEO considerations.
SEO tools review the potential of Web pages for high placement on search engine ranking pages. In addition, they provide data on backlinks and keywords and insights into SEO competition on the Internet.
Benefits Of Using SEO Tools.
Search engine optimisation tools are third-party software created to assist online business owners, and webmasters optimize their websites for search engines like Google, Yahoo, Bing, and Duck Duck Go.
SEO tools are created to make your platform rank quickly on various search engines all over the internet. Here are a few reasons why you should use engine optimization tools.
1. It helps you Audit your website easily.
When it comes to search engine optimisation, so many seen and unseen factors are involved.
It will, however, become tough to piece all this data in one place and make a concrete decision about what search engine hack to implement.
Enterprise SEO platforms accomplish many tasks in one system. A complete dashboard can help your organisation monitor SERP rankings and trends, how you measure up to competitors and your share of voice.
Combining and prioritising tasks, reporting, and user permissions can offer tangible advantages to enterprise-level SEO operations.
2. It helps you with Keyword Research.
Another factor that allows any website to rank is the proper use of keywords.
At every point a time, the way people search for a particular either increases or decreases; at this point, it becomes hard to rank for a keyword that is becoming competitive, especially when other blogs with a higher domain authority are bidden for that keyword.
The wise thing to do is to look out for a similar variation of that keyword with the lower competition; this information is only made available using keyword research tools.
3. Keeping pace with the search engines.
SEO tools have dedicated teams and engineers to follow frequent search engine algorithm changes and their impact on the SEO reporting required by enterprises.
Most times, you might wonder why your search engine traffic dropped; it won’t be wise if you started to guess your way through.
SEO tools help webmasters keep up with the SEO trend; let’s say Google made an algorithm change. Such advancements are usually made known via an SEO Tool.
4. It helps You analyse your competitors.
To get better at search engine optimisation, you have to understand your competitors and what they are doing that you are not. This gives you an edge over your competitors. You can analyse how your competitors rank, spot their weaknesses, and improve on them; you can rank even more.
5. You Get to See the number of keywords you rank for.
One key Google ranking factor that helps your website rank well is the number of keywords that it ranks for. The more keywords your website ranks for, the more traffic its gets.
Whenever you write content on your website, it starts to rank for a particular keyword which brings traffic to that website.
Most times, you don’t know how many keywords your website ranks for, but with the help of keyword research tools, you get to visualise how many keywords your website ranks for.
6. It shows your Global Rank.
Alexa rank is a global ranking system that ranks millions of websites in order of reputation. It is calculated by looking at the predicted average daily unique visitors and the number of page views for a given site over the past three months.
Every website has a global ranking, which directly determines how your website ranks globally.
When you start a new website, your global rank is low, but you begin to go up to position after a while. This information can only be made available via an SEO tool.
7. You Get Full Insights On The Number Of Backlinks.
Backlinks are links from one website to a page on another website. Google and other major search engines regard backlinks as “votes” for a specific page.
Therefore, pages with a high number of backlinks tend to have high organic search engine rankings than pages that do not.
Backlinks are another factor that determines the SEO health of your website.
There are two kinds of backlinks: Do-Follow and No-Follow backlinks; everyone needs to know how many links the website has generated over time and how to increase such a link. This data can be made visible using any SEO tool.
Best SEO Tools You Should Know.
Mastering SEO optimisation can be complicated, especially if you’re starting. Fortunately, finding the best SEO tools is easy; we’ve compiled them all on this list.
You don’t need to try all these tools; you need to figure out which one works best for your business.
1. Google Keyword Planner.
Google Keyword Planner is an online keyword research tool created by search engine giant Google, Inc.
Google keyword planner was designed to make keyword research a simple process with keyword research on Google and every other search engine for free.
All you need to start keyword research using the Google Keyword Planner is a Google account and access to the Google ads platform.
The Google keyword planner comes with a lot of exciting features that
makes keyword research a seamless activity such as;
1. Unlimited keyword research access for search engine optimisation and marketing.
2. Unlock EXACT search volumes
3. Steal keyword ideas from your competitors
4. Analyze the cost difficulty of keywords.
TRY IT NOW – Google.com/Keywordplanner
2. SEM RUsh.
SEM rush has the functionality of both a search engine optimization tool coupled with a ranking tool. It was designed to help companies run digital marketing programs, like SEO campaigns.
This all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns.
With SEMrush, you can identify trends that occur within your industry niche. Then, it audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation.
Also, SEMrush helps you recognize relevant keywords for your campaign. You will learn what keywords your competition uses and how they rank in the search engines. It gives you plenty of insight into how you accumulate up to the competition.
This software was created for people who require assistance with digital marketing. If you have restricted experience or knowledge, SEMrush makes it easy to understand and use SEO.
SEM RUSH Comes with great inbuilt tools and features, and they include:
1. Keyword Research.
2. On-page SEO
3. Competitor Analysis
4. Content Marketing
5. Rank Tracking
6. Social Media Management
7. Link Building
8. Competitor SEO Analysis
9. Website Monetization
10. Market Analysis
TRY IT NOW – Semrush.com
3. Ahref.
Ahrefs SEO tool is one of the market’s best and primary methods for preparing an audit report, analyzing backlinks, URL rankings, comparative analysis, and much more. It is one of the popular SEO tools out there.
In enhancing the SEO backlink analysis, it is well known in the digital marketing field, and it is also essential for keyword analysis and website rankings.
To evaluate and generate quantitative results for any website research, the Ahrefs SEO tool uses various SEO approaches. Ahrefs provided the free edition about one year ago. Today, it no longer exists.
As a digital marketing tool, Ahrefs only began for backlink analysis in 2011. Yet things have developed over the years; It has evolved into a mature platform.
Professional Ahrefs developers have devised ways to employ extensive data and optimize websites, including evaluating keyword ranking, keyword research, content analysis and ahrefs SEO audit.
Ahref is another magnificent SEO tool that comes with lots of excellent features such as;
1. Keyword Research
2. Rank Tracking
3 . Off-Page SEO
4. SEO Reporting
5. Link Building and backlink monitoring.
6. Mega Reporting tools.
TRY IT NOW – Ahrefs.com
4. Ubbersugest.
Ubersuggest is a free SEO tool that concentrates on producing new keyword ideas and taking care of the in-house SEO stuff of any business.
It was initially established as a tool that scraped Google Suggest terms; Ubersuggest was lately acquired by Digital entrepreneur and blogger Neil Patel, who has since grown the feature set significantly, making it compete globally.
Neil Patel created Ubersuggest for Bloggers, YouTubers and website designers who desire to conquer grounds when it comes to SEO.
Ubbersuggest comes with an inbuilt functionality that gives you Content Ideas, shows how many backlinks your website currently has and many other things that have to do with Search engine optimization.
Ubberssugest comes with excellent features that allow for perfect search engine optimization.
1. Keyword Ideas
2. Content Ideas
3. SERP Overview
4. Traffic Analyzer Overview
5. Organic Monthly Traffic
TRY IT NOW – Ubbersuggest.com
5. Google Search Console.
Google Search Console (formerly known as Google Webmaster Tools) is a free platform for anyone with a website to observe how Google views their site and optimize its organic presence.
Google search console tool was designed to give you access to confidential information about a site or app’s performance on the Google search engine alone; the only criteria needed to access this information is that you have to verify you own that site or app first.
The verification gives you access to take action regarding the search engine presence of your website; you can request indexing, remove a link from the Google search and see the index rate of your website.
Also, note that verifying your property does not affect PageRank or its performance in Google searches.
Google search console alongside excellent features, most of which include;
1. Sitemaps Data in Index Coverage Report
2. User-management
3. Fetch as Google via the URL Inspection Tool
4. Sitemaps submission
5. International targetting.
6. Backlinks tracking tool
TRY IT NOW – search.Google.com/search-console
6. Google Trends.
Google Trends is a trend search feature that shows the demand for a search term on Google. For example, you can view whether a distinct trend or keyword is rising or declining.
You can also find demographic insights, related topics, and related queries to help you better understand Google trends.
Google Trends also shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period.
Google Trends is also used for comparative keyword research and to discover spikes in keyword search volume; in other words, you get to know how a particular topic is being searched on the search engine.
Google Trend comes with excellent features, and they include;
1. SEO Auditing.
2. Keyword Research.
3. Rank Tracking.
4. Off-Page SEO.
5. SEO Reporting
TRY IT NOW – Trends.Google.com
7. SpyFu.
Spyfu is an online user-friendly online SEO tool and evaluation tool that allows you to explore any domain and view its whole ranking history, From PPC, and variations to organic keyword rank reports.
SPyfu works like SEM rush and other ranking tools online. Its complex code base allows it to crack Google’s complex ranking algorithm to make valuable data available to webmasters.
The big deal is that Spyfu allows you to spy on yourself and your competitors. Spyfu comes with excellent features that will enable you to scale your SEO online, these include;
1. AdWords Advisor
2. SEO Auditing
3. SpFu Review: Competitors
4. SEO Keywords
5. Ranking History.
6. Backlinks
7. Rank Tracking
TRY IT NOW – Spyfu.com
8. woorank.
WooRank is an automated website reviewing and ranking tool which allows for advanced SEO auditing and monitoring, keyword tracking, competitive analysis, and a full site crawl.
Like other SEO ranking tools, Woorank allows you to monitor your website’s SEO health and helps you further improve by identifying your competitors. With WooRank, you can easily monitor your SEO health and get actionable advice and insights to optimize your website.
WooRank is not accessible, nevertheless, it comes at an affordable price, starting at $59/Mo.
TRY IT NOW – Woorank.com
9. Keywords Everywhere.
The Keywords Everywhere add-on is an online freemium keyword research tool that shows you practical google keyword search volume and cost per click data on multiple websites.
Keywords Everywhere show you “related” keywords and “people also search for” keywords in widgets on the right-hand side of the Google & Bing Search engine results page when you search for a specific term using these search engines.
They also see the YouTube search insights widget and the YouTube Tags widget. They can also see the predicted organic traffic and the top 5000 keywords for all pages on Google.
It has both a free and a paid plan starting at $10 per 100,000 keywords.
TRY IT NOW – Keywordseverywhere.com
10. Answer the Public.
Answer The Public is a keyword tool that envisions search questions and suggested autocomplete searches in an image called a search cloud.
Categories consist of the 5 W’s, plus ‘Why’, ‘when’, ‘where’, ‘which’ and ‘will’. All these are formed around the keyword you intend to write about.
Answer the public keyword research tool displaces the need to rely on the Google and Youtube search autocomplete for information about a particular topic or subject matter.
All you need to do is choose the essential topic you intend to write about. It redirects you to articles that already cover the case; the best you could do is extract information from that existing idea and write more about it.
TRY IT NOW – Answerthepublic.com
11. Google Page Speed Insights.
PageSpeed Insights is a Google tool that reports websites’ speed performance. The device renders both mobile and desktop page speed reports and actionable insights about different identified problems.
One factor that plays a crucial role in presenting users with a great experience is page speed. With a free and easy-to-use tool like Google PageSpeed Insights, you can determine your page speed instantly, plus get actionable advice for improving your Google page speed.
Google PageSpeed Insights is one of the best tools to help fix your website’s speed. This tool helps you pinpoint exact concerns with your site and enables you to make the changes to improve your site.
With PageSpeed Insights, you can examine the speed of your pages from the mobile and desktop perspective. Your PageSpeed Insights report will then recommend developing your website page speed.
TRY IT NOW – Googlepagespeedinsights
12. BrightData.com
Bright Data is one of the most popular business-specific rotating proxy services with one of the largest residential proxy networks in the world
Just in case you dont know what a proxy is, A proxy server is an intermediary server that retrieves data from an Internet source, such as a webpage, on behalf of a user.
They act as additional data security boundaries protecting users from malicious activity on the internet.
One main selling point Bright Data has is its worldwide location. They have proxies in all countries across the globe and many popular cities worldwide.
This feature makes Bright Data residential proxies perfect for web crawling, web scraping, social media automation, and ads verification, among others.
The United States alone declares to have over 4.6 million proxy IPS and 1.6 million proxy IPs in the UK.
There are over four million Bright Data proxy IPs across the globe in India, over one million proxy IPs in Brazil, and a sizable number of proxy IPs in France, Canada, Germany, South Korea, and other countries in the world.
They are an award-winning proxies provider ranked as the best proxy in 2021, with excellent scraping performance.
They are also the number one business choice for the best proxy service in 2021. With such a reputation, there is no doubt why they are most proxy users’ preferred choice.
Bright Data not being a proxy can be used for core tasks such as web scraping and crawling, brand protection, ads verification, and SEO auditing, among others.
With Bright data, you get extra SEO benefits such as Tracking your SERP positions in real-time, locating untapped backlink opportunities, & creating content that resonates with user intent and makes every piece of content rank.
TRY IT NOW – Brightdata.com
Conclusion.
When starting with SEO for the first time, you get overwhelmed with data and insight you don’t understand. Don’t worry about that; this is why I wrote a comprehensive guide on search engine optimization for beginners. Click the link to the article below to get started.
Finally, SEO tools are just there to guide you and help you analyse and optimize your website to receive massive traffic from search engines like Google and others. So, make sure that every move you make on your website is not solely dependent on SEO tools.
The search engine changes every minute, collecting and analysing various data. SEO tools give you insight into what happened previously on the SERPs to help you make an informed decision.
The bottom line is to explore various kinds of content and keep creating as much as possible because Content Is King!!.
Do you intend to start a blog of your own? Then, click the link below to read a comprehensive article written on this blog to help you get started.
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