Search engine optimization over the years has become one of the effective digital marketing strategies that every online business should subscribe to.
According to the latest Google search engine report, it was discovered that over 5.6 Billion search queries are made every day on search engine from all over the world.
This implies the constant need for answers and information. There are over 10 major search engines presently in existence, but Google has the most search queries of them all, others include; Yahoo, Bing, Duck Duck Go and many more.
Scaling your online business without properly optimizing for search engine optimization can be difficult because your competitors will outmatch and overrun you by a far gap, hence the need for black belt SEO tactics.
When it comes to optimizing a website for search engine visibility, a lot of both seen and unseen factors are involved.
Search engine ranking factors like links, quality of content, domain authority, page load speed time are among the unseen factors that cannot be seen by an average webmaster, hence the need for a proper SEO skill.
The truth is that not all web designers or developers understand how search engine optimization works, and this is one of the reasons why Third-party Search engine optimization tools were created to make search engine optimization a lot easier.
With third-party search engine optimization in place, webmasters, web designers and blogger can better optimize their web platform for search engine visibility, and expect optimum results.
What Are SEO Tools?
Search engine optimization tools are hosted online softwares that are designed to aid SEO tools to assist website owners to rank higher in search engine results. This helps optimize Web content by analyzing content for keywords, backlinks and other SEO considerations.
SEO tools review the potential of Web pages for high placement on search engine ranking pages. They provide data on backlinks and keywords as well as insights into SEO competition on the Internet.
Benefits Of Using SEO Tools.
Search engine optimization tools are third-party software that is created to assist online business owners and webmasters optimize their website for search engines like Google, Yahoo, Bing and Duck Duck Go.
Search engine optimization tools are created to make your platform rank easily on various search engines all over the internet. Here are a few reasons why you should make use of Search engine optimization tools.
1. It helps you Audit your website easily.
When it comes to search engine optimization, so many seen and unseen factors are involved. It will however become very hard to piece all this data in one place and make a concrete decision about what search engine hack to implement.
Enterprise SEO platforms accomplish many tasks in one system. A complete dashboard can help your organization monitor SERP rankings and trends, how you measure up to competitors and your share of voice. The combination and prioritization of tasks, reporting, and user permissions can offer tangible advantages to enterprise-level SEO operations.
2. It helps you with Keyword Research.
Another factor that also allows any website to rank is the accurate use of keywords. At every point a time, the way people search for a particular either increases or decreases, at this point, it becomes hard to rank for a keyword that is becoming competitive especially when other blogs with a higher domain authority are bidden for that keyword.
The wise thing to do is to look out for a similar variation of that keyword with lower competition, these information are only made available with the use of keyword research tools.
3. Keeping pace with the search engines.
SEO tools have dedicated teams and engineers to follow frequent search engine algorithm changes and their impact on the SEO reporting required by enterprises.
Most times you might start to wonder why your search engine traffic dropped, it won’t be wise if you started to guess your way through.
SEO tools help webmasters keep up with the SEO trend, lets say Google made an algorithm change. Such advancements are usually made known via an SEO Tool.
4. It helps You analyze your competitors.
To get better at search engine optimization, you have to understand who your competitors are and what they are doing that you are not. This gives you an edge over your competitors. You can analyze how your competitors rank, spot their weaknesses and improve on them, that way you get to rank even more.
5. You Get to See the amount of Keyword that You rank for.
One key Google ranking factor that helps your website rank well is the number of keywords that it’s rank for. The more keywords your website ranks for, the more traffic its gets.
Whenever you write content on your website, it starts to rank for a particular keyword which brings traffic to that website. Most times you don’t know how many keywords your website rank for, but with the help of keyword research tools you get to visualize how many keywords that your website rank for.
6. It shows your Global Rank.
Alexa rank is a global ranking system that ranks millions of websites in order of reputation. It is calculated by looking at the predicted average daily unique visitors and the number of page views for a given site over the past 3 months.
Every website has a global ranking, and this directly determines how your website ranks globally. When you start a new website your global rank is low, but after a while, you start to go up to rank. This information can only be made available via an SEO tool.
7. You Get Full Insights On The Number Of Backlinks.
Backlinks are links from one website to a page on another website. Google and other major search engines regard backlinks as “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings than pages that do not.
Backlinks are another factor that determines the SEO health of your website. There are two kinds of backlinks, and they include Do-Follow and a NO-FOllow backlink, every webmaster needs to have an idea of how many links that their website has generated over time and how to increase such a link. This data can only be made visible with the use of any SEO tool.
Best SEO Tools You Should Know.
Mastering SEO optimization can be hard, especially if you’re just starting. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list.
You don’t need to try all these tools, you just need to figure out which one works best for your business.
1. Google Keyword Planner.
Google Keyword Planner is an online keyword research tool, created by search engine giant Google, Inc. Google keyword planner was created to make keyword research a simple process with keyword research on Google and every other search engine for free.
All you need to get started with Keyword research using the Google Keyword Planner is a Google account and access to the Google ads platform.
The Google keyword planner comes with a lot of exciting features that makes keyword research a seamless activity such as;
1. Unlimited keyword research access for search engine optimization and search engine marketing.
2. Unlock EXACT search volumes
3. Steal keyword ideas from your competitors
4. Analyze the cost difficulty of keywords.
TRY IT NOW – Google.com/Keywordplanner
2. SEM RUsh.
SEM rush has the functionality of both a search engine optimization tool coupled with a ranking tool. It was designed to help companies run digital marketing programs, like SEO campaigns.
This all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns.
With SEMrush, you can identify trends that occur within your industry niche. It audits your on-page SEO and helps you improve your pages. This allows you to understand your page better and optimize it for SEO for better lead generation.
Also, SEMrush helps you recognise relevant keywords for your campaign. You will learn what keywords your competition is using and how they rank in the search engines. It gives you plenty of insight as to how you accumulate up to the competition.
This software was created for people who require assistance with digital marketing. If you have restricted experience or knowledge, SEMrush makes it easy for you to understand and use SEO.
SEM RUSH Comes with great inbuilt tools and features and they include:
1. Keyword Research.
2. On-page SEO
3. Competitor Analysis
4. Content Marketing
5. Rank Tracking
6. Social Media Management
7. Link Building
8. Competitor SEO Analysis
9. Website Monetization
10. Market Analysis
TRY IT NOW – Semrush.com
Ahrefs SEO tool is one of the market’s best tools, and one of the basic methods for preparing an audit report, analyzing backlinks, URL rankings, comparative analysis, and much more. It is one of the popular SEO tools out there.
In the enhancement of the SEO backlink analysis, it is well known in the digital marketing field, and it is also essential for keyword analysis and website rankings.
To evaluate and generate quantitative results for any website research, Ahrefs SEO tool uses various SEO approaches. Ahrefs provided the free edition about one year ago. Today, it no longer exists.
As a digital marketing tool, Ahrefs only began for backlink analysis in 2011. Yet things have developed over the years, It as evolved into a mature platform.
Professional Ahrefs developers have devised ways to employ extensive data and optimize web sites, including evaluating keyword ranking, keyword research, content analysis and ahrefs SEO audit
Ahref is another magnificent SEO tool that comes with lots of awesome features such as;
1. Keyword Research
2. Rank Tracking
3 . Off-Page SEO
4. SEO Reporting
5. Link Building and backlink monitoring.
6. Mega Reporting tools.
TRY IT NOW – Ahrefs.com
Ubersuggest is a free SEO tool that concentrates on producing new keyword ideas and taking care of the in-house SEO stuff of any business.
It was originally established as a tool that scraped Google Suggest terms, Ubersuggest was lately acquired by Digital entrepreneur and blogger Neil Patel, who has since grown the feature set significantly, making it compete on a global scale
Neil Patel created Ubersuggest for Bloggers, YouTubers and website designers who desire to conquer grounds when it comes to SEO.
Ubbersuggest comes with an inbuilt functionality that gives you Content Ideas, shows how many backlinks that your website currently has and many other things that have to do with Search engine optimization.
Ubberssugest comes with awesome features that allow for perfect search engine optimization.
4.Traffic Analyzer Overview
5.Organic Monthly Traffic
TRY IT NOW – Ubbersuggest.com
5. Google Search Console.
Google Search Console (formerly known as Google Webmaster Tools) is a free platform for anyone with a website to observe how Google views their site and optimize its organic presence.
Google search console tool was designed to give you access to confidential information about a site or app’s performance on the Google search engine alone, the only criteria needed to access this information is that you have to verify you own that site or app first.
The verification gives you access to be able to take action as regards the search engine presence of your website, you can request for indexing, remove a link from the Google search and see the index rate of your website.
Also, note that verifying your property does not affect PageRank or its performance in Google search.
Google search console alongside awesome features, most of which include;
1. Sitemaps Data in Index Coverage Report
3. Fetch as Google via the URL Inspection Tool
4. Sitemaps submission
5. International targetting.
6. Backlinks tracking tool
TRY IT NOW – search.Google.com/search-console
6. Google Trends.
Google Trends is a trend search feature that shows the demand for a search term on Google. You can view whether a distinct trend or keyword is on the rise or declining.
You can also find demographic insights, related topics, and related queries to help you better understand Google trends.
Google Trends also shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period.
Google Trends is also used for comparative keyword research and to discover spikes in keyword search volume, in other words, you get to know how a particular topic is being searched on the search engine.
Google Trend comes with awesome features, and they include;
1. SEO Auditing.
5. SEO Reporting
TRY IT NOW – Trends.Google.com
Spyfu is an online user-friendly marketing, SEO tools and evaluation tool that allows you to explore any domain and view its whole ranking history From PPC ad variations to organic keyword rank reports.
SPyfu works like is SEM rush and other ranking tools online. Its complex code base allows it to cracks Google’s complex ranking algorithm to make useful data available to webmasters.
The big deal is that Spyfu allows you to spy on yourself and your competitors. Spyfu comes with awesome features, that allows you to scale your SEO online, these includes;
1. AdWords Advisor
2. SEO Auditing
3. SpFu Review: Competitors
4. SEO Keywords
5. Ranking History.
7. Rank Tracking
TRY IT NOW – Spyfu.com
WooRank is an automated website reviewing and ranking tool which allows for advanced SEO auditing and monitoring, keyword tracking, competitive analysis, and a powerful site crawl.
Just like Other SEO ranking tool, Woorank allows you to monitor your website’s SEO health and also helps you further improve by identifying your competitors. With WooRank you can easily monitor your SEO health and get actionable advice and insights to optimize your website.
WooRank is not free, nevertheless, it comes at an affordable price starting at $59/Mo.
TRY IT NOW – Woorank.com
9. Keywords Everywhere.
The Keywords Everywhere add-on is an online freemium keyword research tool that shows you useful google keyword search volume and cost per click data on multiple websites.
Keywords Everywhere show you “related” keywords as well as “people also search for” keywords in widgets on the right-hand side of the Google & Bing Search engine results page when you search for a specific term using these search engines.
They also see the YouTube search insights widget, as well as the YouTube Tags widget. They can also see the predicted organic traffic and the top 5000 keywords for all pages on Google.
It has both a free and a paid plan starting at $10 per 100,000 keywords.
TRY IT NOW – Keywordseverywhere.com
10. Answer the Public.
Answer The Public is a keyword tool that envisions search questions and suggested autocomplete searches in an image called a search cloud. Categories consist of the 5 W’s, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’. All these are formed around the keyword you intend to write about.
Answer the public keyword research tool displaces the need to rely on the Google and Youtube search autocomplete for information about a particular topic or subject matter.
All you need do is choose the essential topic that you intend to write about and it redirects you to articles that already covers the topic, the best you could do is extract information from that existing idea and write more about it.
TRY IT NOW – Answerthepublic.com
11. Google Page Speed Insights.
PageSpeed Insights is a Google tool that gives reports of websites speed performance. The tool renders both mobile and desktop page speed reports along with actionable insights about different problems that were identified.
One factor that plays a crucial role in presenting users with a great experience is page speed. With a free and easy-to-use tool like Google PageSpeed Insights, you can determine your page speed instantly, plus get actionable advice for improving your Google page speed.
Google PageSpeed Insights is one of the best tools to help fix your website’s speed. This tool helps you pinpoint exact concerns with your site and enables you to make the changes to improve your site.
With PageSpeed Insights, you can examine the speed of your pages from the mobile and desktop perspective. Your PageSpeed Insights report will then provide recommendations for developing your website page speed.
TRY IT NOW – Googlepagespeedinsights
What SEO Tools Do I Use?
There are various SEO Tools out there, one of the underlying problems is that you don’t know which one to start with, they all perform similar functions, and it becomes difficult to tell which one is important amongst all of them.
When I started as a blogger, all I did was explore these tools one after the other which led me nowhere, after a while I began to see the difference between these tools and which one to prioritize over the other.
Another problem you might experience when trying out these tools for the first time is accuracy. This is coming among SEO ranking tools.
Ranking tools like MOZ, Ubbersuggest and SEM Rush gives you different data about your website, most of the times are accurate.
In this section, I am going to be explaining how I use these tools in order of preference.
1. Google Keyword Planner.
When seeking out an accurate tool to do keyword research, I prefer The official Google keyword research tool because it is free and is owned by Google.
Google is a search engine giant company and it would not fail its duty when it comes to providing an accurate tool to help you research the accurate keyword to help you rank on the SERP’s.
When it comes to Keyword research I solely trust Google with this task than any other SEO tool out there because the data on Google are first likely to appear using this tool before it gets calculated by any other third-party SEO tool.
Also, note that the Google Keyword planner covers keyword research for various region and search engines too.
TRY IT NOW – Google.com/ads/keyword_planner
2. SEM Rush.
SEM Rush is another SEO tool that I use well. SEM Rush provides me with detailed insights on how my website rank on Google. Whenever I want information on how many keywords my websites rank for, global ranking, competitors research and Domain authority, I trust no other tool than SEM Rush.
There are various ranking tools in the market, but SEM Rush provides me with accurate data. One thing I noticed about other SEO ranking tool is their legitimacy, the truth is that majority do not provide accurate data. Accurate data helps you make a concise decision on how to optimize your website and boost your rankings.
TRY IT NOW – SEMRUsh.com
3. Answer The Public.
This is another amazing SEO tool in the market. The truth is this particular tool is entirely different from all other tools. Just in case you need to get insight now on how to improve your existing content to rank the SERP’s then Answer The Public is a perfect online tool for that.
One thing about ranking content on Google is that it has to be sophisticated enough to provide users with the necessary answers they need when they query the search engine. To be able to do that your content needs to answer a lot of underlying questions being asked by the end-user.
All you need do is enter a singular topic keyword, and a full list of prospective questions being asked all over the internet about that particular topic is provided for use. You can then use that as a publisher to improve the quality of your content to rank on the search engine rankings.
TRY IT NOW – Answerthepublic.com
When starting with SEO for the first time, you get overwhelmed with data and insight you don’t understand, don’t worry, about that, this is why I wrote a comprehensive guide on search engine optimization for beginners. Click the link to the article below to get started.
Finally, SEO tools are just there to guide you, help you analyze and optimize your website to receive massive traffic from search engines like Google and others. Make sure that every move that you make on your website is not solely dependent on the use of SEO tools.
The search engine is changing every minute with various data being collected and analyzed. SEO tools just give you insight into what happened previously on the SERP’s to help you make an informed decision.
The bottom line is to explore various kind of contents and keep creating as much as you can because Content Is King!!.
Do you intend to start a blog of your own? Click the link below to read a comprehensive article written on this blog to help you get started.