How To Get Views On Gumroad

If you’re selling on Gumroad and barely seeing any views trickle in, you’re not alone. I’ve been there, refreshing the dashboard and wondering why no one is finding the product I poured hours into.

The truth is, Gumroad doesn’t work like Etsy or Amazon — it’s not a marketplace where people stumble upon your work. You have to bring the traffic to your Gumroad page.

That might sound discouraging, but it’s a good thing. It means you’re not competing in a giant algorithmic soup.

You can create your path — and once you know how to do that, getting views (and eventually sales) becomes a lot more manageable.

Let’s break down the strategies that get people to click on your Gumroad link — without ads, gimmicks, or chasing trends that burn out in a week.

1. Start With a Great Product Page

Before we even talk about getting traffic, let’s make sure your product page is ready to convert visitors into buyers.

Think about it: if someone clicks your link and the page looks half-baked or vague, they’re gone in seconds. So here’s what you need to dial in:

Clear product title — Be specific. Instead of “Planner Template,” try “Minimalist Notion Planner for Creatives.”
Professional-looking cover image — Your thumbnail is the first thing people see. Make it sharp, clear, and relevant.
Compelling description — Don’t just list features. Explain the benefits. How will this product improve someone’s life, save them time, or help them grow?
Price it appropriately — You can test this over time, but underpricing can sometimes backfire. People value what they invest in.

A polished page builds trust. And trust leads to clicks, shares, and sales.

2. Use Social Media Strategically (But Not Desperately)

The biggest mistake I see? People shouting about their Gumroad product in the void — posting links with no context, no value, and no connection.

Social media isn’t a billboard. It’s a place to connect and share things that are genuinely useful or entertaining. So instead of saying, “Buy my template!”, try:

Show the product in action — If you’re selling a Notion template, make a video showing how it helps organize your week.
Teach something related — If you’re selling an ebook on freelancing, share short tips that help freelancers — and link to your full guide at the end.
Document your process — People love to see behind-the-scenes. Share how you made your product, your thinking behind it, or even your struggles.

Pick one platform to focus on — whether it’s X (Twitter), Instagram, TikTok, or LinkedIn — and be consistent there. Don’t try to be everywhere. You’ll burn out.

If you’re into long-term growth, Pinterest and YouTube Shorts also work well for evergreen content.

3. Build an Email List (Even a Tiny One)

This one’s a game changer. Unlike social media, where posts get buried in minutes, email stays in people’s inboxes.

You don’t need a big list to make sales — even 50 engaged subscribers can lead to real results. Here’s how to start:

Use a free tool like ConvertKit (which integrates with Gumroad)
Offer a freebie related to your product (a sample, checklist, or mini-guide)
Add an opt-in form to your link-in-bio or website
Email your list when you launch, update, or discount your products

If you’re not collecting emails, you’re missing out on the best way to keep the views you earn.

4. Leverage Communities (But Don’t Spam)

There are thriving online communities for just about everything — and many of them welcome self-promotion if it’s done with care.

Look for:

Reddit subs (e.g., r/Notion, r/Freelance, r/Productivity, depending on your niche)
Discord servers
Facebook groups
Indie maker forums like Indie Hackers

When you post in these spaces, don’t just drop your link. Offer a story, a free tip, or something you learned while creating the product. Then, if it fits naturally, mention your Gumroad link.

People can tell when you’re genuinely trying to help versus just showing up to sell.

5. Use SEO To Your Advantage (Yes, Even on Gumroad)

While Gumroad isn’t a search engine, your product pages can rank on Google — if you optimize them.

Here’s what helps:

Use keywords in your product title and description that people might search for (e.g., “digital planner for ADHD,” “freelance contract template PDF”)
Add alt text to your images when possible
Link to your product from your blog, social posts, or Medium articles

Even if it takes time, this builds passive traffic. I’ve had product pages randomly take off months later just because I used the right phrase in the title.

6. Launch On Product Hunt, Reddit, or Hacker News (If Relevant)

If your product is more tech-oriented (like a tool, template, or resource for creators/developers), these platforms can give you a major visibility boost:

Product Hunt
Reddit Launches
Hacker News

You’ll need to prepare a strong launch post that tells a story and explains why your product matters. But if you hit the right note, the traffic can be massive — even leading to features in newsletters or blogs.

7. Track What’s Working — And Double Down

Gumroad gives you basic analytics, but you can also use UTM links with Google Analytics to see where traffic is coming from. That way, you can track:

Which posts drive the most views
Which platforms lead to actual sales
What kind of content resonates with your audience

Once you spot a winning pattern, go all in. Create more of that kind of content, on that platform, with that audience in mind.

FAQs

Can I just rely on Gumroad’s internal traffic?

Not really. Gumroad isn’t a marketplace like Etsy. Most of your traffic will come from outside platforms — so your outreach matters.

Should I run ads?

Only once you’ve validated your product organically. Otherwise, you might just burn money without seeing results.

Do hashtags help on social media?

A few targeted hashtags can help, especially on Instagram or TikTok. But the content itself matters more than the tags.

What if I’m starting from zero followers?

Start by creating helpful, shareable content. Focus on one platform. You’ll grow faster by going deep rather than wide.

Final Thoughts

Getting views on Gumroad isn’t about luck or gaming the system — it’s about showing up, sharing value, and being consistent. It’s slow at first, but it builds over time.

And here’s the thing: if you treat your Gumroad page like a business — not just a link — it will start to perform like one.

So what’s one small step you can take today to drive your next 10 views?

Let me know what you’re working on — I’d love to hear how you’re growing your store.