Shortly after Facebook became an internet sensation, another silicon valley startup was created to join the social media business, and that startup is called Twitter.
Twitter has stood its ground among all social media platforms to be the central hub for trending discussion, celebrities and the latest news.
When it was Initially created, Twitter struggled a lot, and at a point in time, its founder Jack Dorsey resigned as the CEO to develop another startup called Square Payments.
At a point in time, the founders of Twitter were almost on the verge of selling it because of its prolonged growth.
The breakthrough came when controversial president Donald Trump started using its platform heavily to convey messages to the world; the aftermath resulted in more engagement, leading to more VIPs using the media.
Twitter continues to become a platform where engagement continues to thrive because of its massive use among celebrities worldwide.
So many premium businesses have also subscribed to the use of Twitter to develop their social media presence, and it has affected them positively.
Twitter is a microblogging website created by American programmer Jack Dorsey in 2006 to develop an online forum where people can come together and share their thought with just 280 characters per single post.
End Users are also allowed to use Videos, Photos, and Hashtags to spice up their posts and convey more meaning where needed.
Important Twitter Statistics You Should Know
Twitter came just a little while after Facebook became an internet sensation, and since then, it has become one of the major players in the social media business.
Here are valuable data and insights to help you scale your business on Twitter.
1. Just Like Facebook, Instagram and TikTok, Twitter has recorded the creation of over 1.3+ BILLION accounts in total, with just 33 Million monthly active users and 152 Million daily active users.
2. Twitter is one of the most engaged social media platforms online, with over 500 Million Tweets sent per day.
3. As stated earlier in this article, Twitter remains the first and only platform for discovery, with over 79% of people on Twitter seeking to discover what’s new and trendy.
If you want to know what is happening worldwide, then you should go on Twitter. This is because most important news and updates become viral on Twitter before going on any online journal or other social media platform.
4. Ads are most likely to convert on Twitter because Time spent viewing ads online is 26% higher than on other leading platforms, making 53% more likely to be the first to buy new products.
5. Do you need to make your brand presence known? Then one of the first social media to make this happen is on Twitter.
It has been discovered that 93% of Twitter community members are open to a brand presence.
6. One way to grow organic on Twitter is by using Hashtags and Videos.
It has been discovered that Tweets with hashtags get 100% more engagement, and Tweets with video get 10x more attention.
Why Your Business Should Make Use Of Twitter.
Twitter has been marked out among all other social media platforms as suitable for brand presence and growth.
Are you a new brand seeking to make a huge impact online, then here are significant reasons your brand should use Twitter.
1. Twitter is Free.
Twitter is free to use and does not require any additional fee to join. Brand of any type and budget can create a Twitter account for free without any hassle; all you need do is visit the official Twitter website to get started.
2. Twitter Has One Of The Highest Engagement rates.
The primary reason most businesses choose to make use of Twitter is that it has one of the highest engagement rates for a social media platform, just after Facebook and Instagram.
3. Twitter Is Used To Send Traffic To your Website.
If your business model is tied around using a website, then using Twitter can go a long way to sending lots of targeted traffic to your website.
Online news Journals, blogs and tech startups use Twitter to send traffic to their website.
4. Twitter is Good For Brands.
Twitter has a presence of online business brands than any other social platform than social media platforms. The amount of active Facebook and Instagram pages is not as much compared to the amount of brand presence on Twitter.
One of the primary reasons business brands choose to use Twitter is that engagements can easily be created.
How To Grow Your Business On Twitter.
Twitter seems a little confusing. First, the user interface has very little to say about how effective it can be but can become an engagement and sales powerhouse only when you learn and constantly use it.
In this article, I will be walking you through various ways you can maximise the use of Twitter to your benefit.
1. Create a Twitter Account.
The first step to take when considering starting your business on Twitter is to go ahead and create a Twitter account.
Twitter works differently from Facebook because you don’t have to create a personal account before starting a business page as Facebook and Instagram do; all you need do is register the report in the name of your business, and that settles it.
Information to be provided when signing up on Twitter includes; Email, Full name, Phone, Display Photo and Cover Photo and many other very important profile details.
Make sure that you add these details to make followers trust you and engage you more; having a faceless account makes you fake and will destroy your business’s trust.
2. Post Regularly and Be Creative.
Now that you have created an account, the next step is to create several posts. On Twitter, you are allowed to use a limited 280 characters coupled with unlimited use of Photos, GIFs, Memes, Hashtags and Videos.
With the Twitter schedule in place, you can schedule as many tweets as possible across various days in a month to focus on what makes your startup unique.
Posting regularly on Twitter makes your profile alive and authentic; you are also likely to attract more followers if your posts are attractive and convey meaning to your audience.
3. Leverage The Power Of Hashtags.
Hashtags allow posts to be sorted on a network; Twitter was the first social media platform to use hashtags before other social networks like Facebook, Instagram, and TikTok started to add this feature to the forum.
With the regular use of Hashtags, your brand can create its discussion on the platform; using already made hashtags also allows your post to be seen by a lot of creators browsing that same hashtag.
4. Connect With Other Influencers.
Influencers are recognised users who have a huge following and can spark a lot of engagement. However, most times, when you create that Twitter accounts for the first time, you are likely not to get massive attention as you desire; this is because the element of trust has not been set in motion, and one way to integrate this trust element into your brand is by connecting several other influencers on Twitter.
Influence marketing is one of the several ways to gain trust on social media. There are dozens of influencers on social media; most of the time, they are usually celebrities, sportsmen, and even social media entertainers and commentators.
You need to contact them, negotiate business deals with them, and give them guidelines on how a post concerning your brand should be made, and that settles it.
5. Own a Website.
A website can go a long way in proving a lot about your brand’s existence. For example, when people see your profile on Twitter, one of the first buttons that they click is the link to your website.
A valid website link can tell prospective customers and followers about your brand and business.
I wrote a comprehensive guide on setting up a website on your own; click the link below to get started.
6. Subscribe To Paid Advertising.
Paid advertising allows businesses and brands to reach out to a bigger audience on Twitter. There are over 1.3 Billion accounts on Twitter and 500 Million active accounts per month.
Most times, we want to reach a more significant percentage of this entire audience, and one of the excellent ways to do this is by subscribing to the use of Paid ads.
Paid advertising on Twitter allows you to promote the desired tweet on your Twitter profile with the desired objective in places, such as Tweet engagement, Website clicks, profile followership, and mobile application installation if you have one.
After all these are in place, you can not go further to set everything up via your Twitter account and proceed to budget and payments.
Ads are set up to run for a certain period, after which it automatically stops.
6. Use Third-Party Social Media Tools.
Social media management tools enable you to automate, better control and dive more inward into your social media accounts. These apps can post the same updates on all your social reports, program future updates, and help you find the most relevant and compelling content to post and times to post it.
Maintaining all the different social networks using their consumer apps is, at best, time-consuming and slow and, at worst, next to impossible. If you want to run your social media properly, you need the right tools. I am sure that you also want to be able to explore other social network platforms apart from Twitter; probably, you are on Facebook and Instagram.
One way to bring these platforms into one and maximise time and efficiency is to subscribe to the use of third-party social media tools.
I wrote a comprehensive guide on this blog, listing over 30 free and paid social media tools for you to get started with, click the link below to get started now.
7. Use Twitter Lists.
A list is a curated group of Twitter accounts. You can design your lists or subscribe to lists created by others. Seeing a list timeline will show you a stream of Tweets from only the accounts on that list.
The simplified version is that Twitter lists organise your Twitter followers. You pick and choose who belongs on which list based on any criteria.
Each time you put someone on a Twitter list, it could be for a specific reason. You can do so to observe tweets to find content to post yourself or to make sure you constantly engage with particular accounts.
Twitter list is a feature developed by Twitter to add a certain number of people in one place based on their interests.
Twitter list is similar to Facebook groups in a way that it allows you to share a certain kind of tweet for a group of people to see.
Twitter is a great place to start your business, especially if your business is tied around engagement; Twitter can help bring your brand closer to your prospective audience than other social media platforms.
You have to use it in the right ways to see the results you want. Even I had to work at it for a long time before it all started coming together.
Run a Twitter ad that meets your needs, and don’t forget to dedicate some attention to hashtags and massive use of video and images when creating posts.
And always remember to automate your efforts with Third-party social media tools that will save you time and energy if you have your hands on other social media platforms like Facebook, Instagram, Pinterest and even TikTok.
Social media tools can help you become more productive without overwhelming you.
You should check out an article on this blog where I wrote comprehensively on various social media tools that can help facilitate your social media efforts. Click the link below to read.