With over 330 million active users, Twitter offers a vast audience that can be tapped into to promote your business.
But, simply having a Twitter account and posting tweets is not enough to achieve success on this platform.
You need to have a well-planned strategy in place that aligns with your business goals and objectives.
In this guide, we will discuss some effective tips and techniques to help you grow your business on Twitter.
From creating a strong profile and building a loyal following to crafting engaging content and measuring your success, we will cover all the essential aspects of growing your business on Twitter.
So, whether you are just getting started with Twitter or looking to improve your existing strategy, this guide will provide you with the insights you need to succeed. Let’s get started!
What is Twitter?
Twitter is a social media platform that enables users to share short messages, also known as “tweets,” with their followers.
Each tweet can contain up to 280 characters and can include text, images, videos, and links.
Twitter was launched in 2006 and has since grown into one of the most popular social media platforms in the world, with over 330 million monthly active users.
Twitter is often used for real-time communication and has become a powerful tool for breaking news and sharing information quickly.
It also offers a space for users to connect with friends, family, and other users who share similar interests through the use of hashtags and trending topics.
Twitter has also become an essential platform for businesses to reach their target audience and promote their brand.
By using Twitter, businesses can build relationships with their customers, offer customer support, and create engaging content to drive traffic to their websites or other online platforms.
Why Should My Business Be On Twitter?
As a business owner, you may be wondering if you should invest time and resources into building a presence on Twitter.
After all, with so many social media platforms available, it can be difficult to determine which ones are worth your attention.
However, Twitter offers several unique benefits that make it a valuable platform for businesses of all sizes.
In this article, we will explore why your business should be on Twitter and how it can help you achieve your marketing goals.
1. Build Brand Awareness.
Twitter provides an excellent opportunity for businesses to build brand awareness and reach a wider audience.
By sharing valuable content and engaging with users, you can increase your visibility and establish your brand as a thought leader in your industry.
Additionally, by using relevant hashtags and participating in conversations related to your industry, you can connect with users who may be interested in your products or services.
2. Customer Engagement.
Twitter allows businesses to engage with their customers in real time. By monitoring your mentions and direct messages, you can provide timely customer support and address any concerns or questions that your customers may have.
This can help you build a loyal following and establish a positive reputation for your business.
3. Drive Website Traffic.
Twitter can also be an effective tool for driving traffic to your website. By sharing links to your blog posts, landing pages, and other online content, you can encourage users to visit your website and learn more about your business.
Additionally, by using Twitter ads, you can promote your content to a targeted audience and increase your website traffic even further.
4. Competitive Advantage.
Having a strong presence on Twitter can also give your business a competitive advantage.
By monitoring your competitors and participating in industry conversations, you can stay up-to-date on the latest trends and developments in your industry.
Additionally, by offering unique insights and valuable content, you can differentiate yourself from your competitors and position your business as a leader in your field.
5. Cost-Effective Marketing.
Finally, Twitter offers a cost-effective marketing solution for businesses of all sizes. While paid advertising is available on the platform, businesses can still achieve significant results through organic content and engagement.
Additionally, Twitter provides valuable analytics and insights that can help businesses measure their success and adjust their strategy accordingly.
6. Twitter is Good For Brands.
One of the primary reasons business brands choose to use Twitter is that engagements can easily be created.
How do I Grow My Business On Twitter?
Twitter is a powerful platform that can help businesses of all sizes grow their audience, build brand awareness, and increase sales.
However, with so much noise on the platform, it can be difficult to stand out and achieve success. In this article, we will discuss some effective strategies for growing your business on Twitter.
1. Create a Twitter Account.
The first step to take when considering starting your business on Twitter is to go ahead and create a Twitter account.
Twitter works differently from Facebook because you don’t have to create a personal account before starting a business page as Facebook and Instagram do; all you need do is register the report in the name of your business, and that settles it.
Information to be provided when signing up on Twitter includes; Email, Full name, Phone, Display Photo and Cover Photo and many other very important profile details.
Make sure that you add these details to make followers trust you and engage you more; having a faceless account makes you fake and will destroy your business’s trust.
2. Optimize Your Profile.
Additionally, make sure to include your website URL and a high-quality profile picture that represents your brand.
3. Share Valuable Content.
Now that you have created an account, the next step is to create several posts. On Twitter, you are allowed to use a limited 280 characters coupled with unlimited use of Photos, GIFs, Memes, Hashtags and Videos.
With the Twitter schedule in place, you can schedule as many tweets as possible across various days in a month to focus on what makes your startup unique.
Posting regularly on Twitter makes your profile alive and authentic; you are also likely to attract more followers if your posts are attractive and convey meaning to your audience.
To attract and retain followers on Twitter, you need to share valuable content that is relevant to your audience.
This could include industry news, helpful tips and insights, and behind-the-scenes content that gives your followers a glimpse into your business. Make sure to use visuals such as images, videos, and GIFs to make your content more engaging.
4. Engage With Your Followers.
Engaging with your followers is a crucial aspect of growing your business on Twitter. Respond to mentions and direct messages promptly and thoughtfully, and actively participate in conversations related to your industry.
This helps to build trust and rapport with your audience and can ultimately lead to increased brand loyalty and sales.
5. Use Hashtags.
Hashtags are a powerful tool for reaching new audiences on Twitter. By using relevant hashtags in your tweets, you can increase the visibility of your content and connect with users who may be interested in your products or services.
Hashtags allow posts to be sorted on a network; Twitter was the first social media platform to use hashtags before other social networks like Facebook, Instagram, and TikTok started to add this feature to the forum.
With the regular use of Hashtags, your brand can create its discussion on the platform; using already-made hashtags also allows your post to be seen by a lot of creators browsing that same hashtag.
However, make sure to use hashtags sparingly and only include ones that are relevant to your content.
4. Run Twitter Ads.
Paid advertising allows businesses and brands to reach out to a bigger audience on Twitter. There are over 1.3 Billion accounts on Twitter and 500 Million active accounts per month.
Most times, we want to reach a more significant percentage of this entire audience, and one of the excellent ways to do this is by subscribing to the use of Paid ads.
Paid advertising on Twitter allows you to promote the desired tweet on your Twitter profile with the desired objective in places, such as Tweet engagement, Website clicks, profile followership, and mobile application installation if you have one.
After all these are in place, you can not go further to set everything up via your Twitter account and proceed to budget and payments.
Ads are set up to run for a certain period, after which it automatically stops. Twitter Ads can be a highly effective way to reach a targeted audience and increase your brand awareness.
You can create ads for specific objectives such as increasing website clicks or driving app installs, and you can target your ads based on factors such as location, interests, and demographics.
5. Measure Your Results.
Finally, it’s essential to measure your results on Twitter to understand what’s working and what’s not.
Use Twitter analytics to track your engagement rate, follower growth, and other key metrics, and adjust your strategy accordingly. This will help you to continually improve your Twitter presence and achieve your marketing goals.
6 . Connect With Other Influencers.
Influencers are recognised users who have a huge following and can spark a lot of engagement. However, most times, when you create that Twitter accounts for the first time, you are likely not to get as massive attention as you desire.
This is because the element of trust has not been set in motion, and one way to integrate this trust element into your brand is by connecting several other influencers on Twitter.
Influence marketing is one of the several ways to gain trust on social media. There are dozens of influencers on social media; most of the time, they are usually celebrities, sportsmen, and even social media entertainers and commentators.
You need to contact them, negotiate business deals with them, and give them guidelines on how a post concerning your brand should be made, and that settles it.
7. Own a Website.
A website can go a long way in proving a lot about your brand’s existence. For example, when people see your profile on Twitter, one of the first buttons that they click is the link to your website.
A valid website link can tell prospective customers and followers about your brand and business.
I wrote a comprehensive guide on setting up a website on your own; click the link below to get started.
8. Use Third-Party Social Media Tools.
These apps can post the same updates on all your social reports, program future updates, and help you find the most relevant and compelling content to post and the times to post it.
Maintaining all the different social networks using their consumer apps is, at best, time-consuming and slow and, at worst, next to impossible. If you want to run your social media properly, you need the right tools.
One way to bring these platforms into one and maximise time and efficiency is to subscribe to the use of third-party social media tools.
I wrote a comprehensive guide on this blog, listing over 30 free and paid social media tools for you to get started with, click the link below to get started now.
9. Use Twitter Lists.
A list is a curated group of Twitter accounts. You can design your lists or subscribe to lists created by others. Seeing a list timeline will show you a stream of Tweets from only the accounts on that list.
The simplified version is that Twitter lists organise your Twitter followers. You pick and choose who belongs on which list based on any criteria.
Each time you put someone on a Twitter list, it could be for a specific reason. You can do so to observe tweets to find content to post yourself or to make sure you constantly engage with particular accounts.
Twitter list is a feature developed by Twitter to add a certain number of people in one place based on their interests.
Twitter list is similar to Facebook groups in a way that it allows you to share a certain kind of tweet for a group of people to see.
Twitter offers several unique benefits that make it a valuable platform for businesses of all sizes. By building brand awareness, engaging with customers, driving website traffic, gaining a competitive advantage, and leveraging cost-effective marketing, businesses can achieve their marketing goals and establish a strong online presence.
So, if you haven’t already, it’s time to join the conversation on Twitter and start reaping the benefits for your business.
Finally, growing your business on Twitter requires a strategic approach and a commitment to providing value to your audience.
By optimizing your profile, sharing valuable content, engaging with your followers, using hashtags, running Twitter Ads, and measuring your results, you can build a strong presence on the platform and achieve long-term success.