What is Google Business Profile?
Prospective customers can quickly identify with your business, verify the authenticity of the business, make a phone call, even drop a review about your business, and eventually choose to visit you if you have a physical location.
Why do I need a Google Business Profile?
There are unlimited benefits when you start using the Google Business Profile platform. If your business is finding it very difficult to attain visibility on search engines, you should start leveraging the power of Google Business Profile.
1. Rank higher on search engines.
Ranking higher on search engines places your business on top of everything else on the internet; the more Google likes your business, the higher it will rank you in its Search and Maps results. Ranking higher on a search engine like Google makes your business authentic and trustworthy.
2. Get More Information About Your Business.
One way prospective customers can trust your business is to get sufficient information to help them decide whether to buy or not.
Unfortunately, getting your business online via regular SEO can be quite tasking and may take time before you start to see results; this is why the Google Business Profile platform is recommended to get the job done in a jiffy.
3. Boost Targeted Traffic and Sales.
By having a listing and showing up in local searches, Google has made it known that businesses are 70% more likely to attract location visits from browsing potentials.
An even more impressive figure revealed that customers who find a brand through their Google Business Profile listing are up to 50% more likely to purchase just because they trust the authenticity of that business.
4. Boost Customer Trust.
One of the biggest hurdles they have to face modern customers is building enough trust to make a purchase confidently. As a business owner, your job is to help them make that jump as quickly as possible.
To do this, one of the most straightforward steps you can take is assisting potential customers in seeing that your business has an actual location and it is up to date with the latest information needed to convert a sale.
Due to the original trust and confidence, most users place in Google, your business profits whenever it pops up in a local search, as customers will automatically be more likely to trust your brand. Brands that show up on Google are 2.7 times more likely to be recognised as legitimate by consumers.
5. Show Up on Google Maps.
It has been discovered that most search intent that has to do with purchases is locally engineered. This means that customers want to be able to access services readily close to them.
For example, let’s say your business is a restaurant in Lagos, Nigeria, and a traveller presently arrives in Lagos and needs a place to eat out; all he does is search for restaurants and automatically, a complete list of restaurants very close to him appears Google Maps will quickly populate with dozens of red markers, each indicating a local business that meets your search criteria.
By simply creating a Google Business Profile listing and finishing the verification steps. This is a great benefit that allows users to instantly see how close you are to their location, increasing their likelihood of visiting you.
6. Google Business Profile is Free.
It takes a lot to give your business a reputable search engine. First of all, you need to own a website, design it, write content or better still, higher the service of a freelance writer and even spend a lot on paid advertising.
7. Google Business Profile Ensures Online Consistency.
When it comes to regular SEO, you have to do a lot to ensure that you don’t lose your rankings; most of these include the continuous publishing and updating of targeted content and ensuring that you are up to date with the latest SEO tips and tricks.
The Google Business Profile platform is designed to make sure that all your business needs to stay online for a long time is made available; even if you can’t afford to run a website or host a blog, you can leverage the Google Business Profile platform to help carry out all of these dirty work on your behalf.
8. Google Business Profile Offer an Official Website For Your Business.
I, however, recommend that you buy and host your domain yourself. Therefore, I wrote a comprehensive guide to help you decide on the best platform to purchase your domain and host your website.
9. Google Business Profile is the Future of Online Marketing.
Google is a billion-dollar giant that has scratched the surface by creating online tools to help small and big businesses increase sales and brand awareness. It has done a lot in bringing hidden business to the limelight.
How do I Make Money Online With Google Business Profile?
Apart from being a search engine optimization strategy, a Google Business profile can also be used as a tool to build a passive income online. Do you want to make money online with a Google Business profile? Here is how it can be done.
1. Start an eCommerce business.
All you need do is Start by picking your niche and finalizing the product you’ll be selling. You can do that by doing keyword and audience research to understand which keywords your potential customers are using to find this particular product.
I wrote a comprehensive guide on how to start an eCommerce website. Check out the link to the article to learn more.
2. Start a Dropshipping Business.
It’s a great way to sell products without worrying about manufacturing, inventory or even risking buying products that may not sell.
3 . Start a digital marketing agency.
I wrote a comprehensive guide on how to become a successful digital marketer. Check out the link to the article to learn more.
4. Start a blog.
Starting your blog is another means of making money with Google’s business profile. Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your brand while building an online community of like-minded individuals.
Anyone with proper knowledge of the right topic can start a blog, build passive income and make money. If you have a well-established blog with a good amount of traffic, then you can make money with SEO fairly soon by creating sponsored content and posting banner ads on your blog.
Google Business profile comes built-in with a space to blog your favourite content at will. I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article to learn more.