Creating a Google Business free profile is a great way to increase your visibility across Google services.
Information from your Google Business Profile may appear in Google Search, Google Maps, and Google Shopping.
Google Business Profile allows businesses to gain visibility online, it also comes with massive moneymaking opportunities that are not known to many of its users.
Most business owners set up their Google My Business account, add a few photos and categories and leave it at that. They miss a huge moneymaking opportunity.
Do you want to make money online with a Google Business profile? This article has been written to help you do so with ease.
What is Google Business Profile?
Google Business Profile is a free and easy-to-use tool designed by Google to allow businesses and organisations to maintain their online presence across Google networks, including Search and Maps.
To help customers find your business and tell them your story, you can verify your business and edit your business information. All were designed to ensure that your business stands out in the SERPS.
Prospective customers can quickly identify with your business, verify the authenticity of the business, make a phone call, even drop a review about your business, and eventually choose to visit you if you have a physical location.
Why do I need a Google Business Profile?
Do you know that a staggering 46% of all searches have local intent? Yet, despite this fact, so many businesses fail to take advantage of the free-to-use Google Business Profile platform.
There are unlimited benefits when you start using the Google Business Profile platform. If your business is finding it very difficult to attain visibility on search engines, you should start leveraging the power of Google Business Profile.
Here are other reasons why you should subscribe to the use of Google Business Profile.
1. Rank higher on search engines.
Ranking higher on search engines places your business on top of everything else on the internet; the more Google likes your business, the higher it will rank you in its Search and Maps results. Ranking higher on a search engine like Google makes your business authentic and trustworthy.
Getting Google to rank your business is simple all you need to do is supply quality, consistent, and accurate information.
The more Google can tell users about your business, the more it will like you. So, therefore, the Google Business Profile is the best way to feed Google this information.
2. Get More Information About Your Business.
One way prospective customers can trust your business is to get sufficient information to help them decide whether to buy or not.
Unfortunately, getting your business online via regular SEO can be quite tasking and may take time before you start to see results; this is why the Google Business Profile platform is recommended to get the job done in a jiffy.
With Google Business Profile, you can add a lot of information about your business online such as an address, images, posts, reviews from past customers and even testimonials from other customers.
3. Boost Targeted Traffic and Sales.
By having a listing and showing up in local searches, Google has made it known that businesses are 70% more likely to attract location visits from browsing potentials.
An even more impressive figure revealed that customers who find a brand through their Google Business Profile listing are up to 50% more likely to purchase just because they trust the authenticity of that business.
4. Boost Customer Trust.
One of the biggest hurdles they have to face modern customers is building enough trust to make a purchase confidently. As a business owner, your job is to help them make that jump as quickly as possible.
To do this, one of the most straightforward steps you can take is assisting potential customers in seeing that your business has an actual location and it is up to date with the latest information needed to convert a sale.
Due to the original trust and confidence, most users place in Google, your business profits whenever it pops up in a local search, as customers will automatically be more likely to trust your brand. Brands that show up on Google are 2.7 times more likely to be recognised as legitimate by consumers.
5. Show Up on Google Maps.
Next, to online reviews, consumers’ second most important factor when searching for a local business is closeness to their location.
It has been discovered that most search intent that has to do with purchases is locally engineered. This means that customers want to be able to access services readily close to them.
For example, let’s say your business is a restaurant in Lagos, Nigeria, and a traveller presently arrives in Lagos and needs a place to eat out; all he does is search for restaurants and automatically, a complete list of restaurants very close to him appears Google Maps will quickly populate with dozens of red markers, each indicating a local business that meets your search criteria.
By simply creating a Google Business Profile listing and finishing the verification steps. This is a great benefit that allows users to instantly see how close you are to their location, increasing their likelihood of visiting you.
6. Google Business Profile is Free.
It takes a lot to give your business a reputable search engine. First of all, you need to own a website, design it, write content or better still, higher the service of a freelance writer and even spend a lot on paid advertising.
The creation of the Google Business Profile platform has made Search engine optimisation for every kind of business seamless and accessible.
All you need to get your business listed on the SERPs is a Google account and valid Google Business Profile listing details of your business.
7. Google Business Profile Ensures Online Consistency.
When it comes to regular SEO, you have to do a lot to ensure that you don’t lose your rankings; most of these include the continuous publishing and updating of targeted content and ensuring that you are up to date with the latest SEO tips and tricks.
Apart from the stated requirements above, your SEO strategy can still become bastardised by the influence of a Google algorithm update.
So many businesses have lost their SEO to a Google algorithm update, making their competitors take over their position on the SERPs.
The Google Business Profile platform is designed to make sure that all your business needs to stay online for a long time is made available; even if you can’t afford to run a website or host a blog, you can leverage the Google Business Profile platform to help carry out all of these dirty work on your behalf.
8. Google Business Profile Offer an Official Website For Your Business.
Most business owners find it very stressful to manage a website; it has also been discovered that most online businesses never bother to renew their websites once it expires.
Google Business Profile has an inbuilt website builder that allows anyone to create the perfect website using the inbuilt drag-and-drop builder feature.
When your website is created via Google Business Profile, a custom subdomain is assigned to you which does not expire; all you have to do is design the website with the perfect colour and layout.
You should also know that your website can be removed if it does not comply with Google’s policies. Therefore, this is not sustainable to establish your brand presence online.
I, however, recommend that you buy and host your domain yourself. Therefore, I wrote a comprehensive guide to help you decide on the best platform to purchase your domain and host your website.
9. Google Business Profile is the Future of Online Marketing.
Google is constantly expanding and growing in data and online features for consumers and businesses to make sure such data is accessible.
Google is a billion-dollar giant that has scratched the surface by creating online tools to help small and big businesses increase sales and brand awareness. It has done a lot in bringing hidden business to the limelight.
Start today by creating a Google Business Profile and taking steps into the new online marketing and branding firm.
How do I Make Money Online With Google Business Profile?
Most online sources will tell you that owning a Google business profile is nothing more than filling out the Google My Business page with accurate information and leaving out the rest to time.
Apart from being a search engine optimization strategy, a Google Business profile can also be used as a tool to build a passive income online. Do you want to make money online with a Google Business profile? Here is how it can be done.
1. Start an eCommerce business.
Starting an eCommerce business is one way to make money online with a Google Business profile.
If you have deep knowledge of eCommerce SEO, you can use search engine optimization to sell physical products through an eCommerce website.
All you need do is Start by picking your niche and finalizing the product you’ll be selling. You can do that by doing keyword and audience research to understand which keywords your potential customers are using to find this particular product.
Google Business profile can be used to showcase products from your eCommerce store which can be put on for sale.
I wrote a comprehensive guide on how to start an eCommerce website. Check out the link to the article to learn more.
2. Start a Dropshipping Business.
Dropshipping is a business model that allows you to sell a product through your website without worrying about shipping and fulfilment.
It’s a great way to sell products without worrying about manufacturing, inventory or even risking buying products that may not sell.
This model works because it allows anyone to set up an eCommerce business and focus on marketing and scaling instead of worrying about pre-ordering products and shipping.
Google Business profile can be used to showcase products from your eCommerce store which can be put for sale.
I wrote a comprehensive guide on how to start a dropshipping business. Check out the link to the article to learn more.
3 . Start a digital marketing agency.
A Digital marketing consultant provides valuable search insight to their clients to help improve their SEO ranking and increase organic traffic.
Starting a digital marketing agency allows you to help clients meet their business goals by increasing traffic to their websites and boosting sales.
Numerous businesses are willing to pay you to help get their business listed on Google Business profile.
I wrote a comprehensive guide on how to become a successful digital marketer. Check out the link to the article to learn more.
4. Start a blog.
Starting your blog is another means of making money with Google’s business profile. Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your brand while building an online community of like-minded individuals.
Anyone with proper knowledge of the right topic can start a blog, build passive income and make money. If you have a well-established blog with a good amount of traffic, then you can make money with SEO fairly soon by creating sponsored content and posting banner ads on your blog.
Google Business profile comes built-in with a space to blog your favourite content at will. I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article to learn more.