A content creator produces entertaining or educational material that caters to the interests and challenges of a target audience.
The Content in question can be in various forms such as blog posts, videos, ebooks, photos, and infographics.
Today, businesses employ content creators to engage new and existing customers on the brand’s behalf.
Some individuals have also taken this as a full-time business and have made money doing so.
Are you a content creator seeking out ways to monetize your Content? Then, you should try out Facebook, and if you haven’t heard about the Facebook monetization feature, this article may have been created to help you get informed.
What Is Facebook Partner Monetization?
Facebook monetization is a feature provided by Facebook to help content creators make money off their Content. It allows Facebook to share revenue with creators.
Why You Should Monetize Your Content on Facebook.
Maybe you have been sold to the idea of YouTube being the only option for monetization; you might have even deleted your Facebook account, thinking it’s not very helpful.
The good news is that you should go back to Facebook cos it has finally agreed to share revenue with creators. Here are some of the reasons you should choose Facebook as a content creator.
1. It helps you concentrate on being creative.
With the Facebook monetization feature, now is the time to get more creative than ever.
Over the years, Facebook was a platform to say ‘hi’ and nothing else. Still, it has become even more severe because creators are now presented with the opportunity to participate in revenue sharing with Facebook.
2. You get to earn a high income.
One of the great things about the internet is that you can go into business for yourself from the comfort of your home.
You need an internet connection, and you can make money online.
Diving into the online world will free you from the daily 9 to 5 grind of a desk job and afford you more time to travel and spend with your family.
When it comes to monetization options for creators, you have huge YouTube fans constantly generating streaming your videos on YouTube. Still, with the introduction of the Facebook monetization feature, anyone can get a share of the vast Facebook ads revenue.
3. Facebook has a vast audience and engagements.
Facebook has almost 2.8 billion active monthly users as of 2021.
In recent times, it has reached a massive audience in the past couple of years which caught the attention of marketers worldwide.
Facebook has about 2 billion users daily, which means a new potential audience for various companies or brands.
You should know that Social media platforms introduced after Facebook have become wildly successful in users, but Facebook remains the mother of them all.
Compared to all the other social media platforms, Facebook has the most significant number of daily active users.
Facebook has maintained its growth in users by adjusting to its user’s needs, like implementing the ability to post reels, sharing daily stories, and even live videos.
As a content creator, the large audience behind Facebook is never to ignore because of the massive reach your Content would generate.
How To Monetize Your Content On Facebook.
Content creators have the power to influence the purchasing decisions of others because of their authority, knowledge, position and relationship with their audience. So, are you ready to start monetizing your audience on Facebook? Here is a way to get it started.
1. Choose a Niche.
When you decide to become a content creator, one of the first steps you’ll need to take is to choose a niche.
Having a focused niche lets you quickly grow your audience, connect with sponsors and advertisers, and concentrate your marketing and content creation efforts.
A niche is the area of expertise in which you will specialize. This guides the type of products you will focus on, partnerships you will accept, Content you will produce, and customers you will try to attract.
There are thousands and thousands of niches out there. You will want to find one specific market that you can serve without the hassle.
Apart from choosing a niche based on your core knowledge, you can select a place using Keyword research tools to help you with the process.
I wrote a comprehensive guide on researching keywords online; click the link to the article below to get started.
2. Create and Optimize Your Facebook Page.
Now that you have chosen a niche, it’s time to get to work and create a Facebook page; mind that a Facebook page is independent of your personal Facebook page but can only be accessed via your Facebook profile.
This means you can have more than one Facebook page, even in unlimited numbers.
You should create and optimize your Facebook business page to help you discover your target audience.
One of the things you should put in check while doing this is the profile photo.
The profile picture should be 180 x 180 pixels (and square).
Next is the cover photo; a cover photo is an excellent way to make your page more eye-catching.
Another thing you should keep in mind is to enable a custom URL for your page. A username helps people find and remember your page. For example, facebook.com/yourcompany for your page makes it easy for people to type in the URL.
And final, the description field makes it easy for your page to rank higher on the Facebook search.
You should always complete your “Description” field, making sure you use all the allowed 250 characters for original Content.
3. Create Quality Content.
Next up is the lifeblood of your business, Content is king, and it’s what keeps your business alive.
The ability to create quality and engaging Content makes your business page more appealing to the audience.
Visual Content has become a requirement of any online presence, including social media channels.
After all, it’s 40X more likely to get shared on social media than other types of Content.
And while photos are an excellent way to capture moments and an authentic look at your brand, you should probably invest a reasonable amount of time and other resources into video.
Since the sole aim is to get monetized as soon as possible, posting video content should be your priority.
4. Apply For Facebook Monetization.
Monetizing your Content on Facebook is not an easy task; if you already come from a YouTube background, where you have to hit 4,000 watch hours, Facebook operates the same model but has a string attached to it.
Bear in mind that Facebook is not as easy as YouTube when it comes to monetization, so it has many more requirements than YouTube does.
Facebook provides three in-built ways to monetize your content, while you are free to monetize using any other way you can; There are three ways to monetize your Content on Facebook, and they are.
1. In-stream ads.
In-stream ads are a monetization option designed by Facebook that allows creators to make money by displaying ads before, during, and after your Facebook videos, for which you would be paid.
To become eligible, you need to own a Facebook Page rather than a personal profile, Have at least five active videos, all more than a minute in length; You also need at least 600,000 minutes of views in the last 60 days. Yeah, 600,000.
If you want to monetize Live videos, at least 60,000 of those minutes need to come from Live broadcasts; three of your minimum five videos also need to have come from Live sessions.
And finally, you need at least 10,000 followers. Become eligible for Facebook monetization
2. Brand Collabs Manager.
The second option made available by Facebook to monetize your Content is called Brand Collabs Manager.
This is much more achievable than in-stream ads and helps give you an identity on Facebook.
Brand Collabs Manager allows you to partner with the brand on Facebook and get paid.
To become eligible, you must have a Facebook page, Meet Facebook’s Partner Monetization and Branded Content Policies.
Have at least 1,000 followers, 15,000 post engagements, 180,000 views viewed, or 30,000 one-minute views of three-minute videos in the last 60 days.
Once you hit these requirements, you can access the Brand Collabs Manager.
This section allows you to position your Facebook page for brands seeking creators they feel are best suited to their campaigns; it works like Influence marketing.
Finally, the third way to monetize your Facebook page is by using the subscription model provided by Facebook for creators.
This works if you have dedicated followers and you create engaging Content regularly. The subscription model enables your followers to pay a monthly fee to receive exclusive Content.
You need to have a Facebook page and meet Facebook’s partner monetization policy and Fan Funding Creator Terms to become eligible.
You should also make sure you have at least 10,000 followers, or more than 250 return viewers, have 50,000 post engagements or 180,000 minutes watched in the last 60 days and finally own a page in an eligible country, such as the US or UK, Germany, or India.
If you’re not in an eligible country, subscription activation is invite-only.