How To Promote your eBook On Pinterest

Introduction.

Pinterest is more than a platform for recipe collections, home decor ideas, or DIY crafts—it’s also a powerful tool for authors and content creators to promote digital products, especially eBooks.

With over 450 million monthly active users, Pinterest is a unique search engine where users are actively looking for ideas and inspiration, often discovering new products or content along the way.

If you’ve published an eBook and want to reach a broader audience, Pinterest might be exactly what you need to drive sales and grow your reader base.

Why Pinterest for eBook Promotion?

Pinterest works differently than platforms like Instagram or Facebook. While those focus on social connections, Pinterest acts like a visual search engine.

Pins (the posts on Pinterest) stay relevant for much longer than posts on most social media channels; they continue to get views, clicks, and saves for months, or even years.

For authors, this means that a well-designed Pin for an eBook can keep drawing in new readers over time.

Pinterest also has a unique demographic: a large portion of users are women aged 25-54, who are often decision-makers in their households.

Plus, 90% of weekly users use Pinterest to make purchase decisions, which is great if you’re trying to sell an eBook.

In this guide, I’ll walk you through everything you need to know to effectively promote your eBook on Pinterest, including how to create appealing visuals, tips for effective keyword use, and how to maximize reach through Pinterest’s features.

How Do I  Promote My eBook on Pinterest?

1. Set Up Your Pinterest Business Account

First things first, switch your Pinterest account to a business profile. A business account gives you access to Pinterest Analytics, which helps you track the performance of your Pins, understand what content resonates with your audience, and monitor traffic back to your eBook page.

How to switch to a business account:

1. Go to your account settings.
2. Scroll down to “Account Settings.”
3. Select “Convert to business account.”

You can now access helpful features, such as ad options and more in-depth analytics.

2. Create a Dedicated eBook Board.

Create a Pinterest board specifically for your eBook content. This board should feature everything from the book’s cover to relevant quotes, reader testimonials, and any related content that complements your book’s theme.

For example, if your eBook is about personal finance, add Pins about budgeting, saving tips, and investing basics alongside your eBook Pins.

This board will serve as a mini-hub for all content related to your book, and when followers or potential readers land there, they’ll see everything they need to learn about it in one place.

Tips for a strong eBook board:

• Name the board something descriptive and relevant to your eBook topic.
• Add a compelling board description that includes relevant keywords.
• Pin a mix of promotional content and helpful information that relates to your eBook.

3. Design Eye-Catching Pins.

On Pinterest, visuals are everything. A beautiful, attention-grabbing Pin can be the difference between a click and a scroll-past.

Use design tools like Canva or Adobe Express to create visually appealing Pins.

Remember, the standard size for a Pin is 1000×1500 pixels; Pinterest recommends using this vertical format as it takes up more space on users’ screens.

What to include in a Pin for your eBook:

• The eBook cover (preferably on the top or side for a quick read)
• A clear title or benefit (e.g., “10 Ways to Save Money Quickly” or “Master Personal Finance”)
• Strong colors and easy-to-read fonts
• A call-to-action (CTA) like “Download Now,” “Read More,” or “Get Your Copy”

4. Use Keywords Strategically.

Pinterest is a search engine, so it’s important to use keywords effectively to reach the right audience.

Keywords help your Pins show up in search results when users look for content similar to your eBook’s topic. Think about what a potential reader might type in if they’re looking for content similar to your eBook.

Where to include keywords:

• Pin Titles and Descriptions: Use descriptive language that reflects your eBook’s content. For example, if your eBook is about mindfulness, use phrases like “mindfulness tips,” “reduce stress,” or “mindful living.”
• Board Descriptions: Make sure each of your boards has a description filled with relevant keywords.
• Alt Text on Pins: This is another great place to add keywords that help Pinterest understand what your Pin is about.

5. Pin Consistently

Consistency is key on Pinterest. Try to Pin daily, even if it’s only a few times. Regular activity helps the Pinterest algorithm recognize your account as active and relevant. Many creators recommend pinning at least 5-10 times per day for the best results.

To save time, you can schedule your Pins using tools like Tailwind, which allows you to plan Pins in advance so you don’t have to manually Pin every day.

6. Add Affiliate Links (If Relevant)

Pinterest allows affiliate links, so if you’re selling your eBook through an affiliate program, you can include these links in your Pins.

Just make sure to follow Pinterest’s guidelines for affiliate content, and be transparent by mentioning that the link is an affiliate one.

7. Consider Using Pinterest Ads

If you have a budget, consider using Pinterest Ads to promote your eBook. Pinterest Ads let you target specific audiences based on interests, demographics, and even keywords.

Promoted Pins appear in users’ feeds and searches, giving your eBook more visibility, especially if you’re new to the platform and need a boost.

Tips for effective Pinterest ads:

• Start with a small budget and test different designs to see what performs best.
• Use high-intent keywords to reach users who are actively searching for content like yours.
• Keep an eye on your analytics and adjust based on performance.

8. Monitor and Analyze Performance

Use Pinterest Analytics to track the performance of your Pins. Look at metrics like impressions, saves, and click-through rates to see which Pins are getting the most engagement.

Pay attention to which designs, keywords, and boards are bringing you the most traffic and focus on replicating that success.

Pinterest Analytics also shows which Pins drive the most clicks to your eBook landing page. If certain Pins are performing well, consider creating similar designs or repurposing them with updated descriptions.

FAQs

Q: How often should I post Pins for my eBook?

A: Aim to Pin daily, even if it’s just a few times. Regular pinning keeps your account active and increases your reach. Use a scheduling tool if needed to help manage posts.

Q: Can I use my eBook’s affiliate link directly on Pinterest?

A: Yes, Pinterest allows affiliate links, but be clear that it’s an affiliate link to stay within their guidelines. This can help increase your sales if you have an affiliate program set up.

Q: What should I include in my Pinterest profile to help promote my eBook?

A: Include a link to your eBook in your bio, along with a description that reflects the main topics of your book. This helps users understand who you are and what you offer.

Q: Do Pinterest Ads work well for eBooks?

A: Yes, Pinterest Ads can be effective for eBooks, especially if you have a specific audience in mind. Promoted Pins get more visibility and are a great way to start if your organic reach is still growing.

Conclusion

Pinterest offers a creative, long-lasting way to promote your eBook and reach an audience eager for new ideas and inspiration.

By setting up a business account, designing attractive Pins, using keywords thoughtfully, and staying consistent, you can make Pinterest a valuable part of your eBook marketing plan.

Now that you’ve got the basics, what part of Pinterest marketing are you most excited to try for your eBook promotion?