How To Sell Your Digital Products On Any Social Media Platform

If you’ve got a digital product—like an ebook, online course, template, or even a preset—you probably already know social media is one of the best places to sell it. But knowing that and actually doing it well are two totally different things.

Maybe you’ve tried sharing links on Instagram, dropped some posts in Facebook groups, or added a bio link on TikTok, but you’re still not seeing the kind of sales you want. The truth is, just having a great product isn’t enough. You need a smart plan, a clear message, and a bit of know-how when it comes to using each platform the right way.

I’ve been helping creators, coaches, and small business owners sell digital products online for a while now, and I’ve seen what works (and what flops). So in this guide, I’m going to walk you through how to actually sell your digital products using social media—without being salesy or annoying.

Let’s make your content do the heavy lifting and turn followers into paying customers.

First—Why Social Media?

Social media isn’t just for scrolling and memes. It’s where people hang out, look for help, follow creators they trust, and make buying decisions. Here’s why it matters:

5 billion+ people use social media globally (Statista, 2024).
Most of them spend over 2 hours a day on platforms like Instagram, Facebook, TikTok, and YouTube.
People are more likely to buy from someone they follow and trust on social media than from a cold email or ad.

So if you’re not using social media to sell your digital products, you’re definitely leaving money on the table.

Step 1: Know What You’re Selling (And Who You’re Selling To)

Before you post anything, get super clear on your product and your audience.

Ask yourself:

What problem does my product solve?
Who exactly is it for?
How does it make their life better or easier?

The more specific you are, the easier it is to create content that connects. “Online course for moms who want to start freelancing” is way better than just “a course about freelancing.”

Step 2: Choose The Right Platforms

You don’t have to be everywhere. Choose 1–2 platforms where your audience actually hangs out. Here’s a quick cheat sheet:

Instagram: Great for creators, coaches, and visual products like templates or design packs.
TikTok: Amazing for short, punchy content that goes viral easily—great for selling guides, ebooks, or digital tools.
YouTube: Best for building deep trust. If your product needs explanation or demos, this is a solid choice.
Pinterest: Good for evergreen traffic, especially for planners, printables, and digital art.
Facebook Groups: Works well if you’re active in niche communities and want to connect directly.

If you’re just getting started, pick one and master it before jumping to another.

Step 3: Build Trust First

Social media is not a billboard—it’s a conversation. Don’t just post “Buy now!” links every day. Instead, share helpful, relatable content that shows why your product matters.

Some examples:

Behind-the-scenes of your product creation
Tips related to your niche (ex: “3 mistakes new freelancers make” if you’re selling a freelancing guide)
Testimonials or screenshots from happy customers
A quick story of how you used your own product and got results

The goal is to get people thinking: “This person gets me—and I think they can help.”

Step 4: Create Content That Sells Without Being Pushy

Here’s a breakdown of what works:

On Instagram

Use carousel posts to educate (like “5 ways to land your first client”).
Share Reels showing how your product works.
Use Stories with polls or questions to get feedback.
Always have a clear call to action—like “Link in bio to grab the guide.”

On TikTok

Hook people in the first 2 seconds (“Here’s how I made $1k with one digital product…”).
Show quick wins or before/after results.
Be real—raw, behind-the-scenes videos work better than perfect ones.
Use trending sounds or formats, but keep your message clear.

On Facebook

Post in relevant groups, but add value first.
Share free tips, then say, “If you want the full system, it’s inside my course—DM me.”
Try live videos to answer questions and show how your product helps.

On Pinterest

Create pin graphics with text like “Free Notion Template for Busy Students.”
Link pins to your product or a freebie that leads to the product later.
Use Canva for easy design—it doesn’t have to be fancy.

Step 5: Set Up A Simple System To Collect Payments

Here’s the deal—you don’t need a fancy website to start.

These tools work great:

Gumroad – Easy to set up, perfect for digital products.
Stan Store – Built for creators, works well with Instagram and TikTok.
Payhip – Free and beginner-friendly.
ThriveCart or Podia – Better if you’re doing courses or bundles.

Add your store or checkout link to your bio, your Stories, and even inside your content when it fits.

Step 6: Keep Showing Up

Most people won’t buy the first time they see your post. That’s normal.

Keep showing up with:

Helpful tips
Stories and personal experiences
Results from your product
Mini tutorials
Behind-the-scenes

The more you show up, the more trust you build—and the more sales you’ll make.

Bonus Tip: Use Freebies To Warm Up Cold Audiences

If you’re struggling to get sales, offer something free (like a mini guide, checklist, or template) in exchange for an email address. Then follow up via email to introduce your paid product.

This works really well on Pinterest and Instagram. Example: “Download my free Instagram caption planner—link in bio.”

FAQs

Do I need a website to sell digital products?

Nope. Platforms like Gumroad, Stan, or Payhip let you sell with just a link. You can always build a website later if you want.

Can I use Linktree or Beacons for multiple products?

Yes! These tools are perfect for organizing multiple links in one place—ideal for your bio link.

What kind of digital products sell best?

Templates, courses, ebooks, checklists, stock photos, and design assets are top sellers. But the best product is one that solves your audience’s problem.

How often should I post about my product?

Mix it into your regular content. Aim for 20–30% of your posts to mention or promote your product. Don’t be shy—people actually want to know what you offer.