How To Use Pinterest as a Content Creator

Introduction.

If you’re a content creator, chances are you’ve explored platforms like Instagram, YouTube, or TikTok to grow your audience.

But have you thought about Pinterest? Many people overlook Pinterest, but it’s actually a powerful tool for driving traffic, growing your brand, and even making money from your content.

Pinterest isn’t just a platform for saving pretty pictures or finding DIY projects. It’s a visual search engine with over 450 million active users every month! People come to Pinterest with a purpose—they’re looking for ideas, solutions, or inspiration. And guess what? That means they’re actively searching for content like yours.

So, if you’re a blogger, YouTuber, podcaster, or any kind of creator, Pinterest can help you reach an audience that’s ready to engage.

Let me walk you through how you can use Pinterest to grow your content, boost traffic, and build a loyal following.

Why Should You Use Pinterest as a Content Creator?

Before jumping into the how, let’s talk about the why.

Unlike social media platforms where content quickly disappears, Pinterest pins have a much longer lifespan.

A post on Instagram might stay relevant for a day or two, but a pin on Pinterest can continue to drive traffic for months, even years.

Here are a few benefits of using Pinterest:

Drive Traffic to Your Website or Channel: Pinterest users click on links! This makes it an excellent platform for sending people directly to your blog, YouTube channel, or even a podcast episode.
Grow Your Email List: By creating lead magnets or offering freebies, you can turn Pinterest visitors into email subscribers.
Monetize Your Content: Whether you’re using affiliate links, selling products, or offering services, Pinterest can help you generate income from your content.
Expand Your Reach: Pinterest isn’t limited by followers. Even if you’re starting from scratch, a single well-optimized pin can reach thousands of users.

How Do I Use Pinterest as a Content Creator?

Step 1: Set Up Your Pinterest Business Account

First things first—you need a Pinterest Business account. It’s free and gives you access to tools like Pinterest Analytics, which helps you track what’s working and what isn’t.

How to Switch to a Business Account:

Go to your Pinterest profile.
Click on the three dots at the top right.
Select Convert to Business Account.
Fill in the necessary details like your website and niche.

Once that’s done, make sure to claim your website. This lets Pinterest know you own the content you’re sharing and unlocks additional features like Rich Pins (more on that later).

Step 2: Optimize Your Profile

Your Pinterest profile is like a storefront, so you want to make a good first impression.

Profile Picture: Use a clear, high-quality photo of yourself or your brand logo.
Display Name: Include your niche or keywords. For example, “Jane Doe | Food Blogger & Recipe Developer.”
Bio: In a few sentences, explain who you are and how you help your audience. Use keywords related to your content.

Example Bio: “Helping busy moms create healthy, budget-friendly meals. Blogger at [YourWebsite.com].”

Step 3: Create Eye-Catching Boards

Boards are where you organize your pins. Think of them like categories for your content.

Here’s how to create optimized boards:

Choose Relevant Topics: Each board should focus on a specific topic related to your niche. For a travel blogger, this could be “Budget Travel Tips” or “Best Travel Destinations in Europe.”
Use Keywords in Board Titles: Instead of naming a board “My Recipes,” call it “Easy Dinner Recipes for Busy Weeknights.”
Write a Board Description: Include a short description with keywords that explain what the board is about.

Step 4: Create and Pin High-Quality Content

Now for the fun part—creating and pinning your content!

Types of Pins You Can Create:

Static Pins: A single image with text overlay.
Video Pins: Short videos showcasing a tutorial or quick tips.
Idea Pins (formerly Story Pins): Multi-page pins similar to Instagram Stories. These are great for engagement but don’t include clickable links.

Tips for Creating Great Pins:

Vertical Images: Pinterest favors vertical images with a 2:3 aspect ratio (like 1000 x 1500 pixels).
Bright, Clear Photos: Dark or blurry images don’t perform well.
Text Overlay: Add clear, readable text that explains what your pin is about. Use fonts that are easy to read.
Include Your Logo or Website: This helps with branding and prevents others from stealing your pins.

Step 5: Use Keywords to Get Found

Pinterest is a search engine, so keywords are key (pun intended).

Where to Use Keywords:

Pin Titles: Make them descriptive and keyword-rich.
Pin Descriptions: Write a few sentences explaining what the content is about and include relevant keywords.
Board Titles and Descriptions: As mentioned earlier, optimize these for search.
Alt Text: When uploading images, add alt text that describes the image using keywords.

Pro Tip: Use Pinterest’s search bar to find popular keywords. Type in a word related to your content and see what suggestions pop up. These are terms people are searching for!

Step 6: Be Consistent

Consistency is key on Pinterest. Pin regularly to keep your content in front of users.

Pin Daily: Aim for 5-10 pins a day, mixing your own content with repins from others in your niche.
Use a Scheduling Tool: Tools like Tailwind can help you schedule pins in advance and save time.

Step 7: Track Your Performance

Pinterest Analytics gives you insights into which pins and boards are performing well. Focus on what’s working and tweak what isn’t.

Pay attention to metrics like:

Impressions: How many people are seeing your pins.
Saves: How often people are saving your pins to their boards.
Clicks: The number of people clicking through to your website.

FAQs

1. How long does it take to see results on Pinterest?

It varies, but most creators start seeing noticeable traffic within a few months of consistent pinning.

2. Do I need a blog to use Pinterest?

No! You can link to YouTube videos, Etsy shops, podcast episodes, or any other content you create.

3. Is Pinterest free to use?

Yes, Pinterest is free, but investing in tools like Tailwind can make managing your account easier.

Conclusion

Pinterest is a goldmine for content creators looking to grow their audience and drive traffic. With the right strategy, you can reach new viewers and turn them into loyal followers.

So, what’s stopping you from tapping into Pinterest’s potential? How do you plan to use Pinterest to grow your content? Let me know!