One way to keep the search traffic coming to your website is to write content that serves users search intent. As a blogger looking to scale his/her blog to top readers all over the world, you should be aware that there are over 3 Billion search Google search every day, with each of them carrying a search intent.
To get your pages ranking higher on Google, you will want to start by making some improvements to any existing content on your pages. One factor to keep in mind is that Google ranks pages independently.
What does this mean for you? It means you will need to develop out many different pages targeting different keywords. To rank well, having a website is not enough. You will need different pages with unusual content to be seen by Google.
Also, you should understand that Google, and your site visitors, want high-quality, interesting content that provides value to readers.
Also, make sure your content is reliable, professional, and written to discuss the specific needs of your target audience.
The most dependable way to create customer-centric content is to find popular search terms related to your company or industry and create content around those terms.
To ensure that you create content that matters to your audience, try to determine what searchers are looking for and use your website to deliver it.
Just before going on with this post, I recommend you read an article on this blog that is detailed on how to scale the content of your blog to rank the search engine result page.
There are many ways created to achieve this and one of them is the use of a popular Keyword research tools called Answer The Public.
What Is Answer The Public?
Answer the public is an online search listening SEO tool created to help content creators and SEO experts listen to autocomplete data from search engines like Google, Yahoo, Bing and many others then quickly cranks out every useful phrase and question people are asking around your keyword.
It also helps you find hidden keywords in your niche. It displays a visualization of data and uses searches from Google and Bing, then wraps it into keyword phrases such as How, When, Can, Are, Will, What, Where, and many other prepositions.
It’s a goldmine of consumer insight you can use to create fresh, content that ranks the search engine result page(SERP’s).
Why You Should Use Answer The Public.
Having to rely on crude means of fetching out relevant tools like the Google search autocomplete, YouTube and many other free keyword research tools is becoming obsolete and cannot be relied upon.
AnswerThePublic is not an advanced keyword research tool, but it is a handy one. It will not give you stats like search volume, keyword difficulty, CPC, etc.
It will also give you lots of long-tail keywords that you can use to create content and increase your chances of ranking in Google search. This is important if you intend to scale your content to rank the search engine.
Are you yet to try out the free Answer The Public tool, here are the reason why you should try it now.
1. Answer The Public Helps You Rank on The Google Featured Snippets.
Featured Snippets are tiny snippets of text that appear at the top of Google’s search results to promptly answer a searcher’s query.
The content that appears inside of a Featured Snippet is automatically extracted from web pages in Google’s index.
Contents that appears on the Google search featured snippets have tremendous chances of ranking higher and getting clicks than ones that do not.
Ranking your content for the Google featured snippets requires that you up to your game when it comes to keyword research and rank for trendy keywords. One tool that can help you achieve this is Answer The Public.
Answer The Public listens to various search engines and provides you with keywords that yet to be explored giving you higher chances of ranking the SERP’s.
2. Answer The Public Helps You Get More Organic Traffic.
Organic search drives 51% of all web traffic and 40% of revenue. That is why search marketing teams frequently aim to produce more search traffic.
Rank on page one for a keyword in a search engine, and you will see organic traffic increase; rank in the top 3 positions or the featured snippet for that keyword and you witness an explosion in traffic to your website.
However, as a blogger, your ultimate aim should be to rank the search engine result page and generate clicks to your websites.
If you want to bring in more organic traffic to your website then ‘Answer the Public’ can help you with that, as it can provide you with some amazing content ideas. It can also provide you with long-tail keywords. Long-tail keywords when used properly in the content can attract organic traffic.
Just consult the list of questions people are asking and see the phrases that they are using, and build your content around those phrases.
3. It Helps You Optimize long-tail Keywords.
Long-tail keywords are keywords that are more specific and usually longer, they usually contain more than two words, most times three to four more generally used keywords.
Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more targeted.
They allow you to progressively get more traffic to your site and be found by new and motivated readers. Long-tail keywords are more precise and less popular than other keywords.
For newbie bloggers, long-tail keywords offer the benefit of low competition, whereas for established websites long-tail keywords can bring in relevant traffic.
If you can optimize long tail keywords this will reap more benefits regardless of who you. Answer the Public keyword research that can do that for you.
Just to give you a brief overview of how the Answer the public tool can be used to generate relevant long-tail keywords.
Maybe you intend to write a pillar post on digital marketing, all you need do is enter the phrase “Digital Marketing” via the keyword research tool and it generates dozens of relevant long-tail keywords that can be used to optimize your content for search engine visibility.
4. It Helps You understand your Readers.
Are you a blogger with a hungry readership? A general content marketer needs to market a product to a target audience. No matter your role in the content creation chain, you know that you can’t get your message presented without knowing how your targeted audience looks like at a first glance.
This is perhaps the most important aspect of planning content or creating a content strategy. You need to first know your audience before you strive to lure them to your offerings. Knowing them, particularly their needs are necessary to attract them to your brand’s products.
Answer the public is the tool that enables you to do that. This tool enables you to include the definite information that your audience is looking for. It provides a very unique insight into the customer’s needs that you won’t be able to get from other tools like Google analytics.
Note that, when people turn to the internet for answers they look for very personal information. A tool like Answer the public can offer you these searches so that you can include the information they have been searching for.
This will allow you to present value to your audience and will help you get added attention.
Awesome Answer The Public Features You Need To Know.
Answer the public comes with awesome features that help you up to your game when it comes to optimizing your website for search engine optimization.
The downside remains the fact that the majority of these features are readily available in the pro-version of Answer The Public.
The Free plan only allows you to do search listening for free while the rest are made available in the premium plan. Here is a list of amazing features built into this tool.
1. Unlimited Daily Searches.
Using the premium plan you get access to limitless search listening. With Answer The Public search listening features you get to explore your keywords from all angles.
Don’t also forget that you also get access to free daily search which are limited. Just in case you are not ready to subscribe to the premium plan, then you can just opt for the free daily limit searches.
2. Access Saved reports.
Unless you don’t intend to refer to data, then saving it won’t be a priority, then the free version will just be best for you.
With the free version, you run a report and your data is lost unless you save it. But with the Pro version, you can go back and get reports from the past.
Often you may not realize something is helpful until it is too late. This ability saves you the time and hassle of having to run a repeated search over again.
3. Monitor & get Alerted to new suggestions.
One thing about search engines is the way changes are dynamic, most times a search term can become very popular and the next time it might have become obsolete.
Track shifts in brand perceptions, spot seasonal trends and be first to answer new, emerging topics are made possible via the use of Answer The Public Search listening tool.
All you need to do to start getting alerts is to set up Search Listening Alerts and automatically get weekly email summaries showing what new questions are being asked around any topic.
4. Create folders to organise your research.
As a content creator, you want to write around various topics and you need to keep your data organized as much as possible.
Answer the public provides a feature to help you achieve this through the inbuilt folders and collections functionality.
Get all of your terms relating to a project or client in one place with Collections. Quickly add new searches to your Collections, or start a brand new folder with a new search.
5. Export your results to CSV.
Data sharing is paramount when it comes to effective work. Answer The Public comes built-in with a feature that allows you to export all your researched data in just one click to a CSV file.
So if spreadsheets are more your thing, Pro users can export, then filter & pivot table away to their heart’s content.
6. Unlimited Team Members.
Teamwork is necessary when it comes to effective and timely delivery AnswerThePublic is for teams of all sizes.
Just in case you have a team of remote workers all over the world, you can send them an invite to work side by side or run their own research projects.
7. Priority customer support.
To make the delivery of any product or service effective, customer service is one factor that should be a priority. Answer The Public search listening tool provides customers with effective customer support to customers who become stuck when trying to make use of this tool.
The team behind Answer The Public wants you to get the most from the tool. So if anything is confusing or not working as you expect the team will be on-hand to provide fast & friendly online support.
Answer The Public pros and Cons.
Every software programme out there comes with its good and bad side, this is why reviews are created all over the internet by various bloggers to help users make an informed decision before going in for a random SAAS program.
Here are the Pros and Cons of Answer The Public Search listening tool.
1. Excellent tool for keyword research and brainstorming new topic ideas.
2. It provides you visualization form of data that is unique and easy to use.
There are lots of ways to put the information in the format that you need. Pick the data or visualization view based on your needs.
Hide the suggestions that aren’t useful to you so you don’t have to continually wade through them. Turn the Excel version into the start of an editorial calendar or work plan.
3. You can export your keyword data easily using CSV format. When you save a report, you can go back weeks later and look at the data again. This keeps you from rerunning the same reports and wasting your free reports.
4. It offers a free plan. Although it has daily search limits it’s not bad either for beginners, Also no credit card is required.
You can use three free searches every day, which turns into 15 searches a workweek. You have nothing to lose by getting the information. Even if you use only a portion of it, odds are high that your content will be more interesting and relevant to your audience.
1. No keyword search volume data (you’ll have to use other tools like Semrush, Ahrefs etc for the monthly searches)
2. There’s no other keyword metrics available (such as competition, CPC, keyword difficulty etc). It can be only used for content ideas so its expensive pricing of $99 per month is NOT justified.
3. There is no mobile app to ease the use of the software which makes it compulsory to visit the desktop version of the platform.