Email marketing is one of the most potent ways of lead generation In recent times. Various businesses from so many industries like Real Estate, Manufacturing, E-commerce, Social Medias and Entertainment have parted the success of their businesses in the use of email marketing.
So many people have it at the back of their minds that people don’t read emails anymore because of the rise in trends of Social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
Nonetheless, Email marketing is not dead and it on the trend now. Anybody hoping to build a sustainable internet business should strategies on List building alongside email marketing integration.
It has been discovered that The number of active email users is forecasted to reach 4.3 billion in 2023.
What Is Email Marketing?
Email marketing is just one form of digital marketing, which include sending emails for the sole purpose of advertising or passing information across. Nevertheless, every email sent to a potential or current customer could be considered email marketing.
What Are Email Marketing Softwares?
Email marketing software solutions are applications that enable you to plan, perform, and monitor email marketing operations. They often come with email builders, email scheduling features, Website builders, analytics engine and campaign automation tools to help you ease operations.
How does email marketing work?
An Email Service Provider (ESP)is used by business to send marketing emails. An Email Service Provider is a software that sends and manages email marketing campaigns.
It is also referred to as an email marketing platform, email marketing tool, email marketing service, or email marketing software. Now you might be questioning, can’t I just send marketing emails with my regular inbox provider? Do I need to pay for this additional email service?
Technically, it’s possible but you might just get banned. You can make use of personal email marketing services like Gmail, Yahoo and outlook. But, beware, though. you are likely to run into problems with limited email bandwidth, design, and more importantly, email deliverability. Here’s why:
Internet Service Providers (ISPs) like Gmail, Outlook, Yahoo, etc. are created for personal use, and not for sending mass emails.
So when a mass email is sent from an ISP, it’s easily labelled by spam filters and your account can be banned for suspicious activity.
ESPs on the other hand have the required infrastructure in place to ensure email deliverability. The ability to land emails in the inbox. This is why you need a dedicated email service provided to assist you to take care of your in-house email marketing problems.
Important Email Marketing Statistics You Should Know.
For those of you that do not yet see the significance of email marketing then here are the very few statistics You Should know.
1. Emails Are used WorldWide.
It has been discovered that emails are used by over 5 billion people all over the world, which is times two the number of people on all social media platforms all over the world. 99% of email users check their email every day, some as much as 20 times a day!
2. Email marketing drives more sales than social media marketing.
Social Media is one form of promotion that is overhyped, it has been discovered that even as potent as social media marketing may be, it is not in any way near the potency of email marketing. Over 60% more people are likely to purchase as a result of emails.
3. Email helps you reach your customers as fast as possible.
With the ongoing hype on social media, most business owners concentrate their efforts on building social media presence instead of growing their email marketing list. However, it has been discovered that 40% of opened emails are done within the first hour after it reaches the destinated inbox, this has made emails one of the highest converting means of advertising.
Why You Should Subscribe to Email Marketing.
You already started this article learning about how awesome and productive email marketing can be for you. In case you still have any doubt then here are more benefits your business can derive from the use of email marketing.
1. Low Cost.
In case you have not heard, email marketing is the cheapest form of digital marketing you can ever make use of. Most email software gives you a free trial and allows you to upgrade at your own will.
2. Deliver Targeted messages.
Those subscribers on your email marketing list are not ghosts or people with a different interest.
Your email subscribers are people who want to hear from you and this helps you send targeted messages.
3. Drive revenue.
In case you seek a sure sales funnel then email marketing is here to your rescue. Marketing Week reports that email generates around $49bn in retail sales annually.
You need to sell a product or a service? then email marketing is here to the rescue.
4. Easy to get started.
Just like tweeting messages and sending out Facebook post so is the simplicity attached to email marketing. A complete dummy can start with email marketing without prior knowledge.
5. Instant impact.
Do you need to make your mark at once? then email marketing is there to the rescue. Information about sales or service or general awareness can be made know in just a global window of fewer than 24 hours.
6. Easy To Measure.
Every email marketing software comes with a full dashboard coupled with analytics functionality that helps you track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.
How To Choose The Best Email Marketing Softwares.
There are tons of email marketing software out there, but not all are worth it, in this section, I am going to giving you guidelines on how to carefully select the best email marketing software that suits your business.
Deliverability is the first criteria to consider when choosing an email marketing software; you don’t want all your emails to be spammed when you send out a broadcast, the better the deliverability the better your email success.
2. Pre-Made email designs.
You also don’t want to choose an email marketing software that allows you to do everything by yourself, this can slow down your progress, and in most cases, you might need to call in an expert that you did no budget for. A legit email marketing software must have inbuilt support for pre-made designs for businesses in various niches to make work very easy.
3. Email automation.
We live in a time when automation is everything; we don’t want to always waste our time on a single task for long. A legit email marketing software should provide support for automation to help you engage your new subscribers as quickly as possible.
4. Report and Analytics.
Another feature to watch out for in email marketing software is built-in support for report and analytics; you always want to measure the deliverability of your email campaigns to help you optimize and grow.
5. Opt-in Forms.
This is another feature to watch out for in every email marketing software you are determined to make use of. Opt-in forms have been known to convert more subscribers than any form.
6. List Segmentation.
List segmentation allows you to be able to split your email marketing list based on certain criteria, for example, you might decide to use a singular email marketing account to grow your email marketing list, let say you run multiple online businesses and want to be able to separate one list from the other to avoid sending non-targeted emails, the only way to do this is by segmenting the list, which allows you to group subscribers.
7. Landing Page Builders.
Landing page builders is another important functionality to watch out for when choosing your email marketing provider.
Landing page builder allows you to set up a static website to serve the main purpose of collecting emails.
Landing page builders can help you set up a static website in just minutes without any coding knowledge, absence of a landing page builder in an email marketing software automatically makes that email marketing software a bad idea.
8. Multiple Integration.
Most times we often want to be able to talk to a certain piece of software, and this can only be made possible by a certain kind of integration, in software development, it is called APIs.
Let say we want out existing online store, Facebook account or third-party marketing service, this can be made possible by integration support from the intended email marketing software.
Best Email Marketing Softwares.
In this section, I am going to be recommending a full list of email marketing services to help you choose from.
These email marketing services to be recommended are ones that have been tested and trusted; they are also known to possess the above-mentioned email marketing qualities.
Moosend is an email marketing software that helps small, medium and large online-based business to build their list.
Moosend comes with a lot of email marketing features to help scale your business such as; Easy-to-use Drag-and-drop Builder, Free email marketing templates, segmentation, In-built tracking, cart abandonment tracking, multiple integrations and In-built analytics.
Moosend offers a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails.
TRY IT NOW- Moosend.com
2. Send IN Blue.
Send IN Blue is an email marketing software that allows online business owners to build and manage their email marketing list; they have successfully powered over 175,000 growing business all over the world.
Send IN Blue comes with a lot of amazing features such as; Email marketing, SMS Marketing, Instant Messaging, CRM, Marketing automation, segmentation, landing pages, opt-in forms, retargeting, multiple integrations and real-time statistics.
Send IN Blue comes with has a limited free plan that allows you to test run their services and later on can be upgraded for just $25/Mo
TRY IT NOW- Sendinblue.com
3. Get Response.
Get Response is more than an online marketing platform for email marketing; It comes with extra features like a landing page creator and webinar solution.
Get Response boasts of over 350,000 customers in 183 countries. It is also available in 27 different languages.
Get Response comes with a lot of exciting features such as Email marketing, landing pages, market automation, Webinars, Conversion funnels and Paid Ads.
Get Response offers a 30-day free trial where you’ll get access to all of the features. There is no money-back refund since it’s a pay as you go service.
TRY IT NOW- GetResponse.com
4. Constant Contact.
Constant contact was founded in 1995; Constant Contact has grown to become one of the largest email marketing services in the world.
Constant Contact also allows you to generate all kinds of websites, all the way from a basic business website and static pages to building a full-blown e-commerce website to manage all your inventory.
You don’t have to worry about creating promoting your email marketing list because every tool that you need to drive your email list growth is built-in to your constant contact dashboard.
Constant contact comes with a lot of exciting features which includes; Email Marketing Automation, ECommerce, Social Media Marketing, contact List management, tracking Tools Donations, Survey and Polls, Sign-up forms.
Getting started with constant contact is relatively cheap and easy with no credit card required; Here is an image depicting the details of their pricing below.
You can get started with constant contact today for free and upgrade later, Here is a link to their website.
TRY IT NOW- Constantcontact.com
5. Mail Chimp.
Mailchimp was established in 2001 by Ben Chestnut and Dan Kurzius; it is presently headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver, Mailchimp is 100% founder-owned and highly successful.
Mail Chimp is one of the world’s leading email marketing providers, with over 1 billion emails sent a day using their service.
Mail Chimp is a simple to use email marketing tool for bloggers and smaller websites as it comes with a free plan.
Mailchimp also comes with a lot of exciting features such as; Signup forms, segmentation, Behavioral targeting, content studio, creative assistant, campaign templates, multiple integrations, reports, smart recommendation, surveys, A/ split testing.
It can be integrated alongside WordPress and other CMS The free plan allows you to have up to 2,000 subscribers and send up to 10,000 emails per month.
TRY IT NOW- Mailchimp.com
6. Convert Kit.
ConvertKit is built by creators, for creators. They understand their client’s needs and know what it takes to grow an online following.
For bloggers looking to send personalized, text-based emails, their designs look like they are coming right from Gmail. Their advanced triggers make for some excellent list segmentation options.
Convert kit is one email marketing platform that comes with a lot of exciting feature such as; Email automation, Email sign up forms, landing pages, Email designer and multiple integrations.
Convert kit offers a 14-day free trial that includes all of the features.
TRY IT NOW- Convertkit.com
Drip is a new email marketing provider. Their core demographic is bloggers, marketers, and eCommerce site owners.
If you re coming from another background, or let’s say your website was built using another infrastructure then you don’t need to worry because Drip allows you to integrate your existing infrastructure with its own.
Here is a detailed image depicting their pricing.
You can get started with no credit card, and also enjoy a 14-day trial, One thing about Drip is the way they set up their pricing, With Drip you are to pay more as your email list continue to grow.
TRY IT NOW- Drip.com
Another awesome email automation software is Aweber. Aweber is an incredibly popular tool that has been around for 18 years and might have even invented the email autoresponder itself.
Aweber is one of the very best email marketing services out there because it puts small businesses in mind, and gives them tools to help hem grow fast.
Everything you need to run your online business is already prebuilt into the Aweber’s Eco-system, so you don’t have to worry because it comes with seamless integrations.
Here is a link to help you check out the official Aweber’s website. Aweber offers a 30-day free trial that gives you access to every single feature. Beyond the monthly payment options.
TRY IT NOW- Aweber.com
9. Mailer Lite.
Mailerlite is an email marketing tool founded in the year 2005; it is currently managed by 96 people spread across 12 nations of the world.
MailerLite was one of the first email marketing tool used by me. It’s also one of the simplest, but don’t let this simplicity fool you; Mailerlite comes with lots of amazing features to help scale your business and most of them include; Email campaigns, Landing pages, PoP ups, Automations, Surveys, Multiple integrations, Built-in photo editing, Website builder, Segmentation, Email newsletter reports, Developer API, File manager and Mobile-friendly email newsletters
MailerLite offers a free plan of up to 1k subscribers and 12,000 messages; You can get started for free without any cried or a debit card.
TRY IT NOW- Mailerlite.com
Omnisend is an email marketing software solution created in, it allows users to be able to send mass email campaigns, Build a List and develop their own email and SMS marketing services.
Omnisend started in 2014, as an email marketing platform called Soundfest, it has been in existence for over 6 years + now and has over 50,000 customers.
Omnisend comes with a lot of exciting features such as; email + SMS campaigns, segmentation, pop up forms, eCommerce automation and multiple integrations for WordPress and many other web CMS.
TRY IT NOW- Omnisend.com
Get gist is an all-in-one email marketing and automation software that comes with a lot of features than just a traditional email marketing software which includes; Collaborating your conversation across various social media platforms, Chatbots for customers, Email Marketing, Schedule meetings, marketing automation, and supports multiple integrations.
Apart from being multi-functional, gist also comes at very affordable pricing starting at $0/Mo up to $99/Mo
TRY IT NOW- Getgist.com
12. Campain Monitor.
Campaign Monitor is yet another exciting email marketing solution that allows small and big business to utilize the power of email marketing and other online business development tools.
Campaign Monitor powers media moguls, tech giants, nonprofits—lots of different industries making their numbers through the power of email marketing, with over 250,000 customers all over the world.
Campaign Monitor also comes shipped with a lot of features such as; Email marketing, Marketing Automation, Personalization, Contacts and segmentation, sign-up forms, Analytics, Mobile apps and various integrations, and Transactional emails.
TRY IT NOW – CampaignMonitor.com
There are so many email marketing clients out there, and one of the hardest decision to make in getting started with one that scales your business for you, to this regards I am going to recommend one out of the best email marketing services out there and that one is Getresponse.
Do you want a glitch and problem-free email marketing solution? then you should try out Getresponse.
Getresponse has been out for so long and I must tell you that their service is great and it also comes with very great pricing.
You can get started for free with no credit card today, click the banner to get started now
TRY IT NOW – GetResponse.com
Email continues to be the main driver of customer retention and acquisition for small and medium scale businesses globally. Not to say that social media such as Facebook, Twitter and Instagram is not important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.
A well-thought-out email marketing strategy will make you a lot of money. Just as I have earlier stated at the beginning of this article as regards statistics gathered around the stability of email marketing. It is high time you started building a list to help save you stress in the nearest future.
Just before leaving this article, I wrote a comprehensive guide on this blog on how you can turn your email marketing list into a business. I recommend you read this article by clicking the link below.
Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically, I am so glad that we could meet on this platform today.
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