Email marketing is one of the most effective ways to reach and engage with customers, build brand loyalty, and drive sales. However, managing and executing an email marketing campaign can be a daunting task, especially if you’re not using the right tools. This is where email marketing software comes in handy.
In this guide, we will explore 15+ of the best email marketing software available today. We will cover their features, pricing, and ease of use to help you choose the best email marketing software for your needs.
What Is an Email Marketing Software?
Email marketing software is a tool designed to help businesses and marketers create, manage, and execute email marketing campaigns.
It provides a range of features that enable users to create and send email newsletters, promotional emails, and automated campaigns to their email lists.
These features typically include email templates, list management tools, automation workflows, analytics, and integrations with other marketing tools.
Email marketing software is essential for businesses and marketers looking to engage with their audience through email campaigns effectively.
It allows users to create professional-looking emails with ease, targets specific audiences, track performance, and automate repetitive tasks.
Additionally, email marketing software can help businesses save time and resources by automating campaigns and reducing the need for manual intervention.
Email marketing software comes in different forms, from standalone platforms to those integrated with other marketing tools such as CRM software.
They are typically priced on a subscription basis, with plans tailored to suit different business sizes and budgets.
Email marketing software is a crucial tool for any business looking to build customer relationships, increase sales, and drive engagement through email marketing campaigns.
Why do I Need an Email Marketing Software?
Email marketing is a powerful tool for businesses looking to engage with customers, build brand loyalty, and drive sales.
However, managing an email marketing campaign can be a daunting task, especially if you’re relying on manual processes or using outdated tools.
This is where email marketing software comes in handy. In this article, we will explore why you need email marketing software and how it can benefit your business.
1. Build and Manage Your Email List.
An email marketing software provides tools to help you build and manage your email list.
It allows you to import, segment, and organize your subscribers based on their behaviour, demographics, and interests.
With a well-organized email list, you can ensure that your email campaigns are targeted and relevant, leading to higher engagement and conversions.
2. Create Professional-Looking Emails.
Email marketing software provides a range of templates and design tools to help you create professional-looking emails that align with your brand.
With drag-and-drop editors and customizable templates, you can easily create email campaigns that stand out and grab your audience’s attention.
3. Automate Your Email Campaigns.
Email marketing software enables you to automate your email campaigns, saving you time and resources.
You can set up automated campaigns triggered by specific actions, such as sign-ups, purchases, or abandoned carts.
This means that your subscribers receive relevant and timely emails, leading to higher engagement and conversions.
4. Track and Measure Your Campaign Performance.
Email marketing software provides analytics and reporting tools to help you track and measure your campaign’s performance.
You can see metrics such as open rates, click-through rates, and conversions, allowing you to optimize your campaigns for better results.
5. Improve Your Email Deliverability.
Email marketing software helps improve your email deliverability by providing features such as email verification, spam checkers, and domain authentication.
This means that your emails are more likely to land in your subscribers’ inboxes and avoid being marked as spam.
6. Integrations with Other Marketing Tools.
Email marketing software can integrate with other marketing tools such as CRM software, social media platforms, and landing page builders.
This means that you can create a cohesive marketing strategy that spans multiple channels, leading to better results.
What are The Best Email Marketing Softwares?
In this section, I will recommend a complete list of email marketing services to help you choose from.
These email marketing services to be recommended are ones that have been tested and trusted; they are also known to possess the email mentioned above marketing qualities.
Moosend is an email marketing software that helps small, medium and large online-based businesses build their lists.
Moosend comes with many email marketing features to help scale your business, such as; Easy-to-use Drag-and-drop Builder, Free email marketing templates, segmentation, In-built tracking, cart abandonment tracking, multiple integrations and In-built analytics.
Moosend offers a free plan for users with under 1,000 subscribers and includes sign-up forms, reporting, and the ability to send unlimited emails.
TRY IT NOW- Moosend.com
2. Send IN Blue.
Send IN Blue is an email marketing software that allows online business owners to build and manage their email marketing list; they have successfully powered over 175,000 growing businesses worldwide.
Send IN Blue comes with many unique features: Email marketing, SMS Marketing, Instant Messaging, CRM, Marketing automation, segmentation, landing pages, opt-in forms, retargeting, multiple integrations, and real-time statistics.
Send IN Blue comes with a limited free plan that allows you to test run their services and can be upgraded for just $25/Mo.
TRY IT NOW- Sendinblue.com
3. Get a Response.
Get Response is more than an online marketing platform for email marketing; It comes with extra features like a landing page creator and webinar solution.
Get Response boasts over 350,000 customers in 183 countries. It is also available in 27 different languages.
Get Response comes with many exciting features such as Email marketing, landing pages, market automation, Webinars, Conversion funnels and Paid Ads.
Get Response offers a 30-day free trial where you’ll get access to all features. Unfortunately, there is no money-back refund since it’s a pay-as-you-go service.
TRY IT NOW- GetResponse.com
4. Constant Contact.
Constant Contact was founded in 1995; Constant Contact has grown to become one of the most extensive email marketing services globally.
Constant Contact also allows you to generate all kinds of websites, from an essential business website and static pages to building a full-blown e-commerce website to manage all your inventory.
You don’t have to worry about creating and promoting your email marketing list because every tool you need to drive your email list growth is built into your constant contact dashboard.
Constant Contact comes with many exciting features: Email Marketing Automation, ECommerce, Social Media Marketing, contact List management, tracking Tools, Donations, surveys and Polls, and Sign-up Forms.
Getting started with constant contact is relatively cheap and easy with no credit card required; Here is an image depicting the details of their pricing below.
You can get started with constant contact today for free and upgrade later; here is a link to their website.
TRY IT NOW – Constantcontact.com
5. Mail Chimp.
Mailchimp was established in 2001 by Ben Chestnut and Dan Kurzius; it is presently headquartered in Atlanta with additional offices in Brooklyn, Oakland, and Vancouver; Mailchimp is 100% founder-owned and highly successful.
Mail Chimp is one of the world’s leading email marketing providers, with over 1 billion emails sent a day using their service.
Mail Chimp is a simple-to-use email marketing tool for bloggers and smaller websites as it comes with a free plan.
Mailchimp also comes with a lot of exciting features such as; Signup forms, segmentation, Behavioral targeting, content studio, creative assistant, campaign templates, multiple integrations, reports, intelligent recommendations, surveys, and A/ split testing.
It can be integrated alongside WordPress and other CMS. The free plan allows you to have up to 2,000 subscribers and send 10,000 emails per month.
TRY IT NOW- Mailchimp.com
6. Convert Kit.
ConvertKit is built by creators, for creators. They understand their client’s needs and know what it takes to grow an online following.
For bloggers looking to send personalised, text-based emails, their designs look like they are coming right from Gmail. In addition, their advanced triggers make for some excellent list segmentation options.
Convert Kit is one email marketing platform that comes with a lot of exciting features such as; Email automation, Email sign-up forms, landing pages, Email designer and multiple integrations.
The convert kit offers a 14-day free trial that includes all of the features.
TRY IT NOW- Convertkit.com
Drip is a new email marketing provider. Their core demographic is bloggers, marketers, and eCommerce site owners.
Suppose you’re coming from another background, or your website was built using another infrastructure. You don’t need to worry because Drip allows you to integrate your existing infrastructure with its own.
Here is a detailed image depicting their pricing.
You can get started with no credit card and enjoy a 14-day trial; one thing about Drip is how they set up their pricing; with Drip, you are to pay more as your email list continues to grow.
TRY IT NOW- Drip.com
Another excellent email automation software is Aweber. Aweber is a viral tool that has been around for 18 years and might have even invented the email autoresponder.
Aweber is one of the very best email marketing services because it puts small businesses in mind and gives them tools to help them grow fast.
Here is a link to help you check out the official Aweber website. Aweber offers a 30-day free trial that gives you access to every feature. Beyond the monthly payment options.
TRY IT NOW- Aweber.com
9. Mailer Lite.
Mailerlite is an email marketing tool founded in 2005; it is currently managed by 96 people spread across 12 nations of the world.
MailerLite was one of the first email marketing tools used by me. It’s also one of the simplest, but don’t let this simplicity fool you.
Mailerlite comes with lots of unique features to help scale your business, and most of them include; Email campaigns, Landing pages, PoP ups, Automation, Surveys, Multiple integrations, Built-in photo editing, Website builder, Segmentation, Email newsletter reports, Developer API, File manager and Mobile-friendly email newsletters.
MailerLite offers a free plan of up to 1k subscribers and 12,000 messages; You can get started free without any cried or a debit card.
TRY IT NOW- Mailerlite.com
Omnisend is an email marketing software solution created in it; it allows users to send mass email campaigns, Build a List and develop their email and SMS marketing services.
Omnisend started in 2014 as an email marketing platform called Soundfest; it has been in existence for over six years + now and has over 50,000 customers.
TRY IT NOW- Omnisend.com
Get Gist is an all-in-one email marketing and automation software that comes with many more features than just traditional email marketing software.
Collaborating your conversation across various social media platforms, Chatbots for customers, Email Marketing, Schedule meetings, marketing automation, and support for multiple integrations.
Besides being multi-functional, gist also comes at very affordable pricing, starting at $0/Mo up to $99/Mo.
TRY IT NOW- Getgist.com
12. Campain Monitor.
Campaign Monitor is yet another exciting email marketing solution that allows small and big businesses to utilise the power of email marketing and other online business development tools.
Campaign Monitor powers media moguls, tech giants, nonprofits—lots of different industries making their numbers through the power of email marketing, with over 250,000 customers worldwide.
Campaign Monitor also comes shipped with many features such as; Email marketing, Marketing Automation, Personalization, Contacts and segmentation, sign-up forms, Analytics, Mobile apps and various integrations, and Transactional emails.
TRY IT NOW – CampaignMonitor.com
13. Notify visitors.
NotifyVisitors is the best email marketing software available. They offer powerful automation and segmentation tools, putting all the best marketing strategies within your reach.
Their platform makes it easy to create personalized campaigns that capture leads and maximize their potential for return.
A/B testing to determine the best variation to work with. In-depth analysis to understand which campaign is performing best.
What sets them apart from other email marketing platforms is the ability to segment customers based on past behaviour, ensuring that each email campaign targets people within a certain range of interests or demographic.
With NotifyVisitors as your go-to tool for email campaigns, you can expect to see an increase in clicks and engagement from potential customers.
TRY IT NOW – NotifyVisitors.com
Email continues to be the primary driver of customer retention and acquisition for small and medium-scale businesses globally.
Not to say that social media such as Facebook, Twitter and Instagram is not essential for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.
A well-thought-out email marketing strategy will make you a lot of money. Just as I have earlier stated at the beginning of this article, statistics were gathered around the stability of email marketing. Therefore, it is high time you started building a list to help save you stress in the nearest future.
Just before leaving this article, I wrote a comprehensive guide on this blog on how you can turn your email marketing list into a business. I recommend you read this article by clicking the link below.