The hype behind social media platforms has made new digital business ignore the need to build an email marketing list.
The whole new trend behind every successful online business is to grow a huge amount of followership and ultimately get verified, only until this happens will do they think that they have hit a major milestone in their online business.
Don’t get me wrong, I am not saying that making use of social media is bad for businesses but, most times it becomes a disaster to start building your online business foundation on social media on a long term.
While social media seems like the new trend to start growing your business, mind you that most of these social media platforms have rules and regulation that controls the spread of information, most especially when you have vast followership, you are most likely to break some significant rules which could lead to your vast followership page being deleted, or better still you fall into the victim of shadowban, which most social media companies say they don’t have. What happens after then? All your hard work is being thrown down the drain.
Meanwhile, there is a better strategy that can help you to sustain your online business model for a much longer time even if eventually your social media pages goes down, that marketing strategy is called Email Marketing, and it is what we are going to be discussing in this article.
When an email marketing list is developed by an online business, it becomes yours for life without any restrictions attached to it.
You are free to lift your email marketing list anywhere you seem fit, even if your huge following on social media is destroyed or terminated, you can still create a brand new by just sending a mass email to your existing email marketing audience and ask them to follow you again.
Best Email Marketing Software.
Before going to the next session in this article, the very first thing that you need to begin growing your email marketing audience is an email marketing software, somewhere in this blog, I wrote a comprehensive guide on the best email marketing software to make use of, click the link to read that guide below.
How To Grow Your Email List.
Now you already choose an email marketing software and you are almost ready and convinced to dive deeply into the ocean of email marketing.
Another obstacle you might face is growing up those email subscribers list. Let me quickly say this, No email marketing software supersedes each other, you just have to choose which works for you.
You have to have an acute strategy to be able to overcome this or else you will end up selecting email automation software of all kinds and end up with nothing.
Here is a detailed list of how you can boost your email marketing list.
1. Choose reputable Email marketing Software.
An email marketing software is an online service that helps you host and manage all your email marketing related stuff. There are hundreds of email marketing software all around the internet. All come with different pricing and functionalities. You can choose from the one recommended in the section above.
2. Use Social Media.
Social media is one of the most effective ways to grow your email marketing list. Social media platform like Facebook, Twitter most especially allows you to embed links and captivating texts alongside your posts. You can check out my post on social media here.
Boosting your email marketing via social media can be accomplished using various methods and they are.
- Embedding email marketing links or sales landing pages to your posts more like adding a call to action
- Creating a social media campaign with the objective of leads generation.
- Creating an online contest asking your followers to click and subscribe to your email
- Add a call to action button Link to your Facebook page and link to a landing page that requires an email address for access to a special resource is another way to boost your email marketing list
Here is a guide on how you can leverage social media for your email marketing growth.
3. Use of the website or a Blog.
A website can be utilized to boost your email list by various strategy. Most email conversion is usually created with the aid of a website or a blog. In case you are a blogger of any kind, you should have an email subscribe functionality embedded alongside your website.
Blog posts help you increase your ranking on search engines like Google, and allow you to collect blog subscribers that you can then upgrade.
- Ask website visitors for feedback using a custom form on your website. People enjoy offering feedback on information that pertains to them.
- On certain pages of your website, include a form that asks visitors what questions they might have about your business.
- Create A live Chat Tool. All Live Chat Tools offers email leads generation.
- You can start boosting your email marketing list today by adding a live chat plugin to your website.
- Add testimonials alongside your landing pages.No one would ever want to associate with something that they cannot trust or relate with. A testimonial section embedded alongside your website landing page can encourage customers to sign up as a subscriber.
Here is a post to guide you on starting your website or blog.
Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.
I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with Blue Host and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.
4. Traditional Marketing.
This can be a bit tasking and stressful, but this is a very effective way to start building your email marketing list and this can be done by. Collect emails in your store. If you have a physical shop where you interact with customers face-to-face, create an email campaign just for those visiting your stores
Host and offline event Whether be it a Hackaton educational panel and even your conferences Take the opportunity to collect email addresses in exchange for the info and demos you provide at the event.
Recommended Email Marketing Strategy You Should know.
Most people just go ahead and build email marketing list but they never have enough skills to persuade their customers or leads to doing what they want.
Just before spending a whole time trying to generate subscribers into your email marketing list, here are some very few things you need to have at the back of your mind if you intend to turn them into active and paying customers.
1. personalize your messages.
As a person, one thing I hate most on the internet is to get a feeling that I am interacting with a Bot, or an autoresponder, it makes me so mad with anyone trying to sell to me.
Bringing this into email marketing, one of the mistakes I see most email marketing guys do is to try to automate everything without having their customers in mind.
2. Leave Room For reply.
I just told you how it makes me feel when I think I am interacting with a bot and it even gets worst when I cannot inquire after a very important and juicy email has been sent to me.
In most cases, I just ignore such emails when they come in again.
Having thousands of your subscribers having to reply you can be very hectic and disturbing I can understand for very big companies such as Amazon and Facebook, they don’t need your reply, but when you are still starting very small you should leave room for that.
Don’t put Do not reply @ bla bla bla as your recipient, honestly, it makes me sick and your audience is not gonna love it.
3. Segment your subscribers.
Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviours and media use.
Most email marketers do not like to put this in mind, they just clutter their email marketing list and send random messages. I will give an illustration below,
Just a few months back, I saw an online course on Facebook and I proceeded to the landing page to subscribe because the course was on digital marketing and just very a few months later I started getting an entirely different email from that person asking me to buy a health product, please answer this, How does selling a health product have to do with digital marketing, two wrong ideology and the wrong audience.
I immediately subscribed and left his list, that is what happens when you fail to segment your email list. Here is a graph that describes the results when you segment your audience.
4. Automate email campaigns when possible.
The common forms of trigger emails are ‘welcome’ emails, ‘thank you’ emails and ‘transactional’ emails, such as order confirmation email and email receipts. You want to notify a new lead when he/she subscribe to your email list, it serves as a much open opportunity to sell yourself.
As they say, the first impression lasts long, so don’t waste that first impression of yours.
5. Send Mobile-friendly emails.
In 2012, 27% of all marketing emails were opened on a mobile device. By 2014, that number jumped up to 42%. Now, it’s as high as 61%! I must tell you, These are huge numbers! And what do you do as soon as you wake up in the morning? As for me, I read my emails.
Have you ever received an email before and you find it difficult to open because it has been over-designed with a lot of crap? this is a red signal for anyone who wants to pass messages across.
When you send an email to a subscriber who reads their emails on their mobile device, but the email is not optimized for that device, what do you think they do with? Mostly, they will unsubscribe or delete it.
How To Turn Your Email Marketing List Into Money.
Now You have grown your email marketing list to a very substantial amount and you don’t know how to convert those leads into a very huge and substantial income. Here is How to do it.
1. Affiliate Marketing.
Affiliate marketing is the process of earning a commission by promoting other people’s products or services.
In affiliate marketing, you are a middle man, all you need do is find a product and obtain an affiliate agreement online then promote those links to make a good profit.
You are paid in cash to your Paypal account, Direct bank account and so on.
Here is a quick guide on affiliate marketing.
Affiliate link and banner tools can be used to generate sales tools that can be distributed to all your subscribers.
Please also note that you should only share a product that your email subscribers might be interested in.
Think of why they joined you in the first place and send them an affiliated product in that niche
2. Sell your Product (physical products).
Another amazing way to make money using your email list is by selling physical products to them. This strategy works for e-commerce platforms.
You should always add an email subscription field alongside your e-commerce store.
Here is an article I recommend you read to get started with setting up your e-commerce store.
3. Sell E-Books (Information Products).
One channel to quickly sell your eBooks is through email marketing because your audience is well-segmented and they are likely interested in anything you offer provided it would add value to them
Email marketing is most effective if you are an online coach and you intend to release any form of information product.
Here is an article I recommend you read to help you get started with E-books.
How To Stop Your Emails From Being Marked as Spam.
It does not matter what type of company you have or what industry you are, email marketing needs to be a priority for your business.
If you are putting more effort into your email marketing strategy, you’ve got the right mindset, and I encourage you to keep pushing on.
After establishing the fact that email marketing remains one of the very effective methods of marketing, it should be also noted that email marketing has its own cons.
Just imagine having to spend time carefully writing your content, but you did not get the results you had expected. Why did that happen? Just to help you a bit, your email was sent to the spam box, which will not be visible for your audience to read.
In this article, I am going to be giving you some concrete reasons as to why this is happening to you, and how you can stop it.
Even if you are not currently getting your email campaigns marked as spam, you can still benefit from this guide, to help you take safety precautions before you get stuck.
In a perfect world, your emails should go straight to the recipient’s inbox, get opened, and generate click-throughs.
If you are presently going through this challenge, then its time to give you a solid break down as to what might be happening.
Let’s start with the law. you are probably aware that in the early days of the Internet, crooked marketers abused the heck out of email. What happened as a result was a governmental crackdown on defective marketing exercise.
The CAN-SPAM Act of 2003 was signed into law by Ex-President George W. Bush in the year 2003. The law placed the U.S.’s first national standards for email enforceable by the Federal Trade Commission (FTC).
The CAN-SPAM law’s full name is Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. The purpose is to defend consumers from unrequested email.
The law cancels many state laws that would otherwise allow for uncontrolled or partially regulated email marketing activity.
Relax, there is no need to worry. The FTC has implemented a clear set of guidelines to make sure that you are not violating the laws.
Here is a quick summary of the law from the FTC.
1. Don’t use fake or misleading header information.
2. Don’t use ambiguous subject lines.
3. Tell recipients where you are presently located.
4. Tell recipients how to opt-out of getting a future email from you.
5. Honour opt-out requests immediately.
6. Observe what others are doing on your behalf.
Violation and non-compliance of any of these laws could cost you a penalty of $42,530, so non-compliance can be very costly.
For more verification and adherence to these laws, you can check them out on the official website of the FTC.
Now that you already know the law, here are quick tips to help you not violate the CAN-SPAM act.
1. Make sure you are not tempted to buy subscribers.
Most people are aware of the potency of email marketing and are in a hast to speed things up, the downside of the whole process of buying an email subscriber is that you will be sending content to people who never signed up to receive them, making you violate one of the CAN-SPAM Act, which is enforced by the Federal Trade Commission, and there is even a greater chance you will be heading for the spam folder.
Let be frank for a while and let’s sit down to properly analyse this scenario. Put yourself in their shoes for a minute. If you get a promotional message from a brand you never heard of and never signed up for, are you going to pay attention to that kind of email, let me guess, the answer is a NO.
To make things feel natural, you should be focusing on how to grow your email list by getting new subscribers. Include signup forms on your website, run a social media ad campaign and so on. You should check out the list in the first sections of these articles.
2. Limit your sending frequency.
Most people are too excited to send email because they think it helps them connect to a segmented audience. As a business owner, you think about your brand 24 hours a day. I can understand this, which makes it a habit of constantly seeking out ideas to promote your company.
But on the other end, your customers and email subscribers are not always thinking about you the same way you think about them. That’s just a fact!.
When it comes to receiving emails, consumers report that sending emails too often is the number one most annoying action taken by marketers, you customers can see you as theft and will be forced to unsubscribe from your email list.
Giving your subscribers exactly what they’re asking for reduces your chances of getting marked as spam.
3. Use a clearly labelled “from” field address.
It is also important to make it clear whom the email is from. Some of you may have various email addresses within your domain, depending on the size of your company.
For example, most when someone wants to make a complaint, you might have created a separate email address for that, usually in form of firstname.lastname@example.org
Don’t change the sender field too often. Try to stick with the one that works best for your promotional messages.
Avoid various choices, such asL
email@example.com or firstname.lastname@example.org.
Make sure you create a solid reputation for these sender fields. It will build trust with your subscribers and even increase the chances that they will add the address to their contacts lists.
If they are used to getting your marketing emails from the same sender address, and one day it comes from an unusual one, they may think it’s spam. Even if that message is coming from your company, it becomes misleading to your subscribers.
4. Don’t try to trick the recipient.
I see people make this mistake all the time. Most of the times, In an attempt to increase email open rates, they try to be deceitful and trick their subscribers into clicking the message, by putting in click baits to their headlines like telling people that they have won a prize if they did not actually win anything.
Again, this is a fast way to disappoint the recipient and get your content marked as spam. This act is a big mistake, and Tricking your customers can damage your brand. In addition to marking your message as spam, the recipient might eventually unsubscribe from your email list.
More than half of consumers say they have felt cheated or tricked into opening a promotional email, and this continuous act has led them into forcefully opening emails.
5. Choose the right service provider.
With the huge number of email marketing providers out there, not all are trusted and reputable enough to serve your needs.
My advice is that Work with a partner that has a positive track record. There are thousands of marketing automation and email marketing companies out there, some of the best I recommend is Mailchimp and Getresponse because they have been in the business for a long time, and I have used them briefly.
I wrote an article to help you decide on some of the best email marketing software out there, you can click the link below to get started.
6. Make sure you Certify your IP.
This will assist you to get on the good side of various email providers. It will likely cost thousands of dollars a year, so make sure to do an accurate cost/benefit analysis.
7. Stay relevant.
You need to concentrate on the content of your messages. Ask yourself these questions before you send out any email: Why are you sending this email? Is this message adding meaning to the subscriber?
If you don’t have a clear answer to these, you should probably check the message.