It has been discovered that over 90% of music artist are being discovered and this has been because of the very short knowledge of most talented music artist. All they know is just to compose and compose more songs, little did they understand the business part of becoming a music artist.
This has however made so much talented music artist to doubt their talent and assume that success in music is a thing of luck, but for me, I say NO, you need more than just luck to make it big in the music business.
I was with a very talented artist sometimes ago and he was telling me how he has spent a lot of money on his career without getting any result, and I decided to ask him to give me a brief overview of has been done so far, all he could say that he paid a local disc jockey (DJ) over $2,000 to play his song at any party that he was invited to play.
Judging by what he has just put out, I knew immediately that he had the wrong knowledge about selling himself as a music artist.
In this article, I am going to be sharing very useful tips to help you scale your career as a music artist.
Who Is a Music Artist?.
A music artist is someone who produces, performs, and publishes music on a record label, often independently.
Music Industry statistics you should know.
Just to be practical a bit, here are few data and information needed to validate the music industry.
So if you are not making the money you desire as a music talent then you need to get the required knowledge to succeed.
Here are some basic statistics you should know about the music industry.
1. The music industry is one of the fast-growing industry after technology.
In 2019 revenues generated from music annual revenues have grown from $14.2bn to $19.1bn, and could be a bigger industry next year.
2. Total streaming revenues grew 34.0% to nearly half of all revenue, driven by paid streaming.
3. The top 1% of artists gain 77% of recorded music earnings.
Most artists do not earn up to this over here in Nigeria and sometimes all over the world because of the influence of record labels.
You need to step up your music entrepreneurship knowledge to make it big in the music industry.
4. The total value of the recording industry was $15 billion in 2015.
5. In 2016, streaming revenues went up 45.2%, driving 3.2% global growth.
Websites like Spotify and amazon music are top players in the music streaming business.
6. 90.7% of all artists are undiscovered, 6.8% are developing, 1.4% are mid-sized, 0.9% are mainstream, and only 0.2% are considered megastars.
7. An estimated 68 million people paid for music subscription services in 2015, more than 8 times the level of 8 million people in 2010
How To Become A Music Artist.
So many young people wake and realise that they are endowed with musical gifts and talent, but not too many of them know how to plot a road map to success.
Here is a guide that will help you get started.
1. Choose A Music Genre.
One thing I see most music artists do is to try to shape-shift, there is one very myth I hear among upcoming music artist and that is singing what the people want to hear.
A music genre is a Standard category recognising certain musical pieces as relating to a common tradition. As a music artist, choosing a music genre is a very important aspect of your musical career.
Here are some very few musical genres and their origins.
1. Pop Music.
A genre of popular music that originated in the West during the 1950s and 1960s. Pop music is eclectic, often borrowing elements from urban, dance, rock, Latin, country, and other styles.
2. Hip Hop Music.
Hip hop or rap music formed in the United States in the 1970s and consists of stylized rhythmic music that commonly accompanies rhythmic and rhyming speech (“rapping”).
3. Riddles and Blue.
A genre of popular African-American music that originated in the 1940s as urbane, rocking, jazz-based music with a heavy, insistent beat.
This refers to a type of Music written to express either a personal or a belief in Christian life.
A genre of the United States popular music with origins in folk, Blues and Western music, often consisting of ballads and dance tunes with generally simple forms and harmonies followed by regularly string instruments such as banjos, electric and acoustic guitars, dobros, and fiddles as well as harmonicas.
A music genre that originated from African American communities of New Orleans during the late 19th and early 20th centuries in the form of independent traditional and popular musical styles.
Music whose style or form indicates African origin or primarily African influence. Given the vastness of the continent, this covers many distinct musical traditions.
Sub-Saharan African music frequently relies on percussion instruments including xylophones, drums, and tone-producing instruments such as the mbira or “thumb piano.”
2. Rehearse Well.
The next important thing to do as a music artist is to rehearse well, this can mean looking up YouTube videos, voice training and listening to musical artists in your genre. If you have the funds you can sign up at a music academy very close to you or join the church choir of you are broke, there is a blessing attached to it.
I play the drums and the keyboard well and I would not have acquired this knowledge if not for the church, unfortunately, I did not do music professionally, though is still have plans to do so, but this time with the aid of technology.
3. Perform At Live Events.
Performing at live events helps you build your confidence and help you learn from others, you also get the opportunity to network with another music artist like you. Most times you will not be paid, but just take it because you are still upcoming, just do all it takes to be in the spotlight because you never can tell who is would need you at that very moment.
You can perform at the church, clubs or any secular events hosted locally and very close to you. The ultimate goal is to network.
4. Use Music Distribution.
Music distribution is a platform or agencies that are responsible for taking your songs to the end-user and in most cases collect a certain percentage for doing that. Music distribution is how music gets transported to the listener. Traditionally, distributors enter agreements with record labels to sell to stores.
However, digital distribution changed all of that by cutting out the middleman allowing artists to distribute music directly to online stores while keeping almost all their royalties.
So many artists in Africa have little or no knowledge on modern-day music distribution, yet most of them distribute intellectual knowledge for free and yet get paid nothing.
This post would help you jump start your career as a music artist and show you the modern way of making huge money from your song.
Music distribution platforms are middlemen between an artist finished songs and his end-users or listeners.
Music distribution has been around for many years, majorly since music started going electronically with the use of Audio CDs and the likes.
Old school or traditional distribution got records into a specific music store and record labels directed fans to buy from such music store.
Distribution platform makes a profit from commissions placed on such sales of songs.
Present-day music distribution platform utilizes the same business model but on a modern platform like I Tunes, Spotify, Tidal and many others. Instead of mass-producing Cd’s and physical Album cover, Songs are taken to the above-mentioned platform in just a few clicks.
Royalties are paid when your song is bought or heavily streamed. There are lots of music distribution services out there Keeping 100% of your royalties is key. Educate yourself on all their fees and what you’re getting into before you decide. Some say they don’t take a cut, but there are hidden fees in some cases. Do your research very well.
Below are some platforms you should explore.
Landr Helps you get your music to online music stores like Spotify, Itunes, Apple Music and every streaming platform for free, though there are paid plans that allows you to distribute even more than one song.
On top of that, their user interface is very cool and navigatable and you get a lot of awesome features built into it such as; seeing an amazing stats as to how our music is being streamed all over the world, real-time data, a feature that allows you to rent plugins to develop your song to an international standard, Feeback feature to help you curate comments and feedback from your friends, and on top of it is getting your songs distributed globally to every music store
Landr also comes with a very good pricing package and one that includes a free plan. Here is the pricing plan for their music distribution services below.
Just in case you need a professional Mastering feature, With Landr you also get the chance to master your music with their inbuilt AI. Mastering on Landr is not free, you have to pay a flat fee of over 48 dollars per to get you started with mastering. You can check out the mastering plans on Landr below.
Website – Landr.com
TuneCore is an American independent digital music distribution, publishing, and licensing service that help musicians sell their music on stores like Spotify, Itunes, Apple Music and every streaming platform in less than 24 hours.
All you need to get started with music distribution on Tunecore is just less than $9 flat fee. I have used Tunecore on time past and I must tell you that services are great, I would recommend you to try them out if you are just starting.
TuneCore also comes with a lot fo exciting feature such as; Promoting your tracks via social media and collecting revenue, songwriting services, and most of all a global music distribution service.
Here is an image below showing TuneCore pricing clearly.
Website – Tunecore.com
3. CD baby
Cd baby helps you sell your music everywhere in music stores globally such as Itunes, Spotify, YouTube music and so on, you also get the chance to get paid every week. CD baby works just like Tunecore and their services are very good and easy to get started with, you can get started with as low as $9.
You can check out CD baby pricing below.
You should note that royalties are not 100%, so make sure you get information properly.
Website – Cdbaby.com
4. Record Union.
Record Union is an online music distribution platform that helps you distribute your music to music stores allowing you to keep almost all your royalties. Record Union takes around 30-40% from each sale and stream. How much you receive from the remaining royalties depends on which royalty level you have chosen when you publish your release on Record Union. Record Union is one great service to get started with, here is an overview of their pricing.
You can also check out their website below.
Website – RecordUnion.com
Octiive is a major label resources provider to independent artists, labels, and musicians. Your music will be available on 600+ online sites in over 140 countries around the world including iTunes, Apple Music, Spotify, Google Play, Deezer, Beatport. Octiive allows you to access royalties and reports for all artists and label partners every month!
Most distributors reach only a small handful of retailers, in very few regions, while Octiive gets your music onto hundreds of retailers in 140+ countries. Octiive send payments either via physical check (U.S. Only) or PayPal. Please note that there is a $20 administration fee for payments made via check.
There are no admin fees for payments made to your PayPal account. Payments on the 15th day of the following month.
Here is an overview of the pricing plan at octiive.
Website – Octiive.com
Amuse.io is one of the best music distribution platforms around now with a very understandable user interface, you can sell your music on Itunes, Spotify, and Tidal for free. This is one very great platform for new music artist, I recommend you go for the pro version to keep everything in check.
The user interface is very easy to work with and manipulate, everything is straightforward just like managing your personal social media page or account.
One thing about this platform is bugs, I have tried making use of their platform but most cases bugs are excess.
You can only access amuse.io via the app on IOS and Android, recently it seems as if they have something coming up on the desktop version of their website.
If you are broke and you need to get your song up and running then you can make use of Amuse.io.
Website – Amuse.io
7. United Masters.
United Masters is one of the very newest game players in when it comes to music distribution, they offer free to distribution services to your music to over30+ stores and streaming platforms, including all the majors like Spotify and YouTube).
When it comes to profit sharing, they do take 10% of the profit from your streams and downloads. Every artist has access to an analytics dashboard which tracks your real-time data of how your songs are being streamed all over the world.
This platform comes with a lot of exciting features such as; A record company, Music distribution as mentioned above, Masterlinks to help you share your tracks and even promote them on your own, Free artist website, and earning statements.
Website – UnitedMasters.com
Spinnup is a digital music distribution service created and backed by Universal Music Group. It was initially launched in 2013 in Sweden.
Spinnup allows independent music artist the platform to be able to distribute and sell their music globally to major stores such as; Deezer, Spotify, iTunes, Apple Music, Tidal, Napster, Amazon Music and Google Play.
Spinnup comes with a lot of exciting features that make music artist want to be proud of themselves such as; elaborate music distribution, real-time chart of how your music sell all over music stores online, and the best coming last, you get an opportunity to get signed to major record label all over the world.
Website – Spinnup.com
If I were to advise you on the best music distribution platform to make use of based on experience then I would recommend Landr, Tunecore and Amuse.io. Their platform is great and very easy to use, despite all, you should make sure to check out their royalty fee and payout options.
5. Get signed Under A Management.
Talent is never enough, you need some set of the individual behind you, they will get a percentage on how much you make as an artist but I must tell you that it is worth it, but make sure that you are not enslaved.
Make sure that you stick to contract, don’t be in a hurry to run-off, there is time for everything. what is very popular now in our generation is music artist trying to run-off just after they have seen little light, you have to allow things to work for itself.
Getting singed under management is not a must, but if it eventually comes, I think it is a great opportunity for you to learn something new.
6. Learn A Musical Instrument.
This is very important because you will get inspirations occasionally and you will need something quick to put it into play. A keyboard, guitar or any string instrument is a must, you can learn this from the church, school, or even any music academy closer to you.
How To Make Money As A Music Artist.
Too many music artists get impatient when starting on their musical career, so many get discouraged and give up on the long run, and this is caused by so many reasons. Here are some major few tips to help you make money as a music artist.
1. Start a Musical School.
As a new and upcoming music artist, you might not reach stardom at the time you expected and this should not in any way discourage you, what I advice you to do is not to give up on music.
One of the best things to do at that moment is to start tutoring people. If recording music and selling is your only source of income, then it will eventually work out for you.
2. Brand Endorsements.
This is very popular among music artist, and as the music starts you become a public figure, so many brands are attracted to you and want to take advantage of your stardom to boost their company.
This mode of making money strongly depends on how viral your career is at that moment.
If you are lucky enough you can earn up to $100,000 per endorsements.
3. Social Media Influencing.
Social media influencing is becoming very popular, and brands and businesses are starting to take advantage of it.
One thing about social media influencing is that it is way cheaper and quicker to get than becoming a brand ambassador.
Here is an article I wrote to help you get started with Social media influencing.
4. Sell Your Products.
As a viral music artist, one thing that you are going to attract is the massive audience, everyone wants to have something to do with you, and this is an amazing opportunity for you to start making money. All you need do is to come up with your product, It can be a T-shirt, Glasses and so many others.
Here is an article I recommend you read to get started with selling your product.
5. Affiliate Marketing.
Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s marketing efforts. Here is an article I recommend you read to get started with affiliate marketing.
6. Google Adsense.
Google Adsense allows you to make money by displaying ads by Google, Google Adsense is not only native to blogger but also YouTube creators. When you release any music video of yours it’s better to have them uploaded on YouTube, you will eventually get paid for that.
Here is an article I recommend you read to get started with Google Adsense.
7. Musical Royalties.
Royalties are a form of rewards that you receive when someone buys or stream your music from any music distribution company, such percentage is organized and agreed by the music distribution company. I have already made mention of some highly reputable music distribution companies that you can subscribe to. Making money via royalties is a great deal of work, and is something that every music artist craves for. If you can get your music to the ears of over millions of people and all you charge is less than $1, then you can begin to calculate how much you stand to make.
you see that is why musical artists are so rich in the present time than before. An artist can make 1 Million dollars in royalties just from music distribution platforms.
To be able to get the right results you need a heavy promotional strategy, that is why I recommend you read the next section of this article.
8. Sell beats and Samples.
If you happen to be a producer, one popular way to earn money is by marketing samples and beats as digital products. There are so many new music artists that can’t afford the services of a music producer, and the only option they have left is to come up to a lesser production pricing which includes paying for beats. For any producer, this can even become their main mode of income. Selling samples and beats enables you to spend work hours making music, which is the main benefit.
How To Promote Yourself As an Artist.
If you would agree with me, long gone are the days where hitting stardom or making hits was very difficult. Nowadays with the help and assistance of the internet, all you just need do is record your track and make a series of hits from the comfort of your studio. I included this section for young and aspiring music artist who are talented but don’t know how to go about reaching the peak of their career.
Though aside not being a web developer I know how to beat the drums and play the keyboard very well though I do gospel more of church stuff. I love good music and I want to contribute to entertainment cos our young people are very intelligent and talented.
I have a lot of aspiring musicians as friends, and I often do feel their pains when they struggle in obscurity.
Let me quickly debunk some myth popularly known to you.
- You need to know people and have a connection to hit stardom in Music- My brother this is a big fat lie, gone are the days when this applied, nowadays anyone sure of his/ her talent can hit stardom anytime.
- You need money to Blow, hit stardom – This is the biggest and most useless thing to believe, though money is needed, you don’t need to wait till you are rich like Dangote, or come from a rich home-like Davido to make a hit.
- You need to belong to a Record Label to hit stardom – Dear Reader, the gift is in you already, and nobody can help make you except you. Stop believing in this ideology. The majority of these record labels only misused and mismanages artist.
Stardom can be achieved even from the first day you discover and decide you want to do music.
I’ll walk you through some few steps that would help you vastly achieve greater heights in your musical career.
1. Banner And posters.
This is very popular now and has been used both now and in the past, one major set back about this promotional method is that is very slow, and most times does not reach the desired audience.
I would not recommend this type of promotional method to any musical artist.
2. Social Media.
I always recommend an artist to build a good reputation on social media, from the first day you decide to become a music artist, you should set up a Facebook Business/Fan page for your self.
- How To Grow Your Business With Facebook
- How To Grow Your Business On Instagram
- How To Get Verified On Instagram
Your Instagram account should no longer be a personal account but a fully customized business account. This places your fan base at you finger Tip also owning a Twitter account is not also a bad idea at all.
Create Public figure pages on Facebook, Instagram, Twitter, Soundcloud. It would help you grow.
3. Use Of a Website.
Many of our top artists don’t take this seriously anymore, they all rely and depend on the use of social media. As a music artist, owning a website is very healthy for your career.
Fake news can easily be debunked before they go viral, genuine news about tours can also be posted there. You see why you need a website as an artist, that is why so many music artists in Nigeria get their career truncated by Fake news. Owning a website can shield you from all of that.
Here is a link to an article on setting up a website.
Just before diving deep into the basics and hardcore part of owning a website or running a blog, allow me to assume that you at least have a basic knowledge of how a full website or a blog should run, so therefore it’s time to stop talking and start doing.
I decided to drop a dedicated article on how you can own an awesome domain name and a cheap web host with BlueHost and I recommend that you study and do what is advised in the article below.
Afterwards, you may return to fully digest the part you need to get started and stay on top of your game.
Here is a link to the recommended article.
You can even create and upload your videos to share with others. YouTube is now one of the most successful sites on the Web, with visitors streaming around 6 billion hours of videos each month.
There is so much to be said about promoting yourself as an artist on YouTube and this is why I recommend you read the post below.
5. Search Engine Optimization.
SEO refers to the growth of unpaid results from search engines like Google.
This form of promotion is very slow but I recommend that you read this article to get started with search engine optimization.
And if you already have a website and you want to audit your website for search engine optimization, then read this article to get started
6. Use Email Marketing.
Email marketing involves sending messages to a huge group of people, using email. Every email sent to a potential customer is also referred to as Email marketing
It involves using email to send advertisements. Not every music artist will be able to utilize email marketing so well, but this but it is another potent way of promoting yourself as a music artist.
There is a lot to be said about email marketing and this is why I wrote this article to help you get started with Email Marketing.
7. Paid Promotion.
Now, you have been able to implement the above steps, don’t just sit and wait for miracle, subscribe to paid advertising via Google and Facebook. Boost your Facebook and Instagram Fan Page till you are satisfied and have gotten a huge number of audience cos your fan base is what defines your success in Showbiz.
Place a Google ad to end at your website. Whenever you release a song don’t wait for miracle, go ahead obtain the Itunes link, get a cover photo for advertisement and promote the h ** ll out till your joy is full.
Don’t wait for the big guys in the to sign you a record label deal. Make and create your legacy.
Spending at least 100k in the Nigerian currency on Facebook ads would at least build your fan base to 1M, which is enough to launch you to stardom.
Here is an article I recommend you read to get started with paid promotion on social media platforms.
Are you confused about how to start selling your music?, then I can help you do everything right from the level of distribution to promoting your music to various parts of the world, I would also guide you to how you can receive your musical royalties from these companies.
Becoming a music artist is not a days Job it just needs consistency and belief in oneself. One mistake I see an upcoming musical artist do is try to get their music to the blogs first, that is what is killing most music artist here in Nigeria and we must fight to end this. Don’t be in a hurry to sign a record deal with any record label no matter how big they seem to be.
That is one mistake being made by some music artist. Also, remember to treat your talent as a special gift. Quit sending your music on low life blogs. Always do it the right way. Music distribution first, then others follow.
Dear reader, I want you to know that we are predestined to meet in this world but maybe not physically, I am so glad that we could meet on this platform today. I want you to know that I value relationship and friendship and I want to get to know you more, connect and express feelings towards each other.
That is why I am appealing that you drop your email in the email subscription box below, you never can tell we might have solutions to the problem of each other and even help ourselves from there. You never can tell, great relationships start from somewhere, don’t forget to drop your email.
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