Blogging is an integral part of any inbound marketing effort. The problem with blogging is that it’s hard to do. Everything about it is hard. Writing is hard.
Coming up with topics is hard. Trying to work with your teammates to write blogs is hard. Keeping up with a consistent schedule is hard.
So you needed to build a passive income stream online, you did a google search on “how to make money online”, and you found a chunk list of money-making online business ideas to start.
You decided to settle down with blogging because you felt it was the easiest route, only to get hit by the reality that, unlike every other business, it needs to be watered and given time to grow, sadly you are tired and feel frustrated.
Let’s say you are like me, and you heard of how much people make online via blogging, you decided to start your own blog without a functional road map.
Now it seems as if making money online is not real, after many months your blog seems not to be picking up, and like anyone else you feel like closing it all up.
Maybe you started your blog as a hobby, and you realise that it can become a passive income stream, but it seems like you are not getting right, maybe blogging is not for you.
Why should you quit Blogging?
Now let’s assume you are worried about quitting your blog too soon or doing so for the wrong reasons.
To help you answer this critical question for your own unique set of circumstances, let’s dig into some real reasons to give up on your blog
Here are some of the reasons why you should consider quitting your blog.
1. Your Blog is taking too long.
The Google Sandbox is basically a new website quarantine, though Google denies having this in place, many bloggers believe that when you create a brand new Google puts it in a sandbox.
The reason is that Google wants to make sure you aren’t going to abuse that domain. The sandbox essentially exists to prevent malicious abuse, but it has another purpose as well.
The sandbox allows Google to monitor and audit your marketing efforts. If they see something that indicates abusive SEO – like keyword spam, invisible text, or content theft – or some kind of unnatural link-building scheme, such a website can be penalized and rank low on the SERPs.
This is one way they help prevent private blog networks from cropping up and being successful.
One reason why I decided to state this is that, starting a new blog takes time before it begins to get traffic. If you’re wondering how long it takes to get search traffic to your blog, once again the answer is “it depends.”
So many factors can cause a blog not to rank, these can be the number of backlinks or keywords you are targeting with your blog post (low-competition keywords rank easier than high-competition keywords).
The average time it takes for a new blog to get traction in the search engines is around 3 to 6 months, and finally more than 12- 36 months to see real growth.
The truth is that the first years of your blog are going to be a lot lonely, if you feel it’s taking too long, maybe it’s time to call it quits.
2. Your Niche does not make money.
Another reason why you should quit your blog is the fact that your blog brings in tons of traffic but does not make you enough money because of the topic you choose to write about. Some blogging niches lend themselves perfectly to making money in relatively straightforward ways.
For example, if you’re writing about something that falls under a niche like personal finance, health, small business, travel or tons of other broad blog niche topics, you’ll have plenty of options for monetizing your blog—with enough time, effort and experimentation.
But other niches just don’t work as well to generate massive profits, maybe you decide to blog about these topics because of interest, but apart from a tiny bit of affiliate commission on show-based merchandise, there probably isn’t much you can do to make money from that niche.
If generating income from your blog is a primary goal, be sure you choose a niche that allows you to monetize your content
3. You are tired of Your Niche.
Perhaps you carefully chose a niche that’ll eventually allow for monetization, but after a few months of blogging, you just can’t face writing more about that topic. You’re burnt out.
While it might seem logical to pick a niche with clear money-making potential like “credit cards” or “tech reviews,” it’ll be very hard to build a successful blog if you’re just not deeply interested in the topic you’ve committed to covering.
Burning out or outgrowing your blog’s niche are two of the top reasons to consider quitting your blog or diving into a different blog topic.
4. Your Blog Feels Like a routine.
If your blog feels like nothing but a chore, then it may be time to move on or make a dramatic pivot to something else.
Maybe you’re making some money from your blog. Maybe you do like the topic you’re writing about.
But the blogging “work” itself just feels like yet another thing on your to-do list.
Don’t keep blogging if it’s making you miserable. Instead, you might want to start a different type of business—or channel your creativity into a new type of outlet.
5. Expecting Too Much Too Soon.
Another reason why most bloggers quit and fail is that they expect too much too soon. They thought that all they need to do is to publish this one good article and the traffic and money will come.
While this is far from the truth, you need to put in countless amounts of effort to make a meaningful impact on your blog.
Unless you are already famous, like a celebrity with lots of followership, you would have to put in the work.
No matter what platform you want to build, whether it is a blog or a YouTube channel, you are going to put in the time and effort to grow it.
Here’s the advice, Content is king, focus on the progress and keep publishing quality content. And don’t forget to promote and market your blog too.
If you do this, eventually, your blog will get noticed, people will talk about you and your work, and you will have all the attention you want.
6. You Blog as a Hobby.
Blogging part-time as a hobby makes you lose interest too soon. Yes, too often, bloggers fail because they treat their blogs as a hobby.
When you treat your blog as a hobby, you will get a ‘hobbyist’ kind of result. But when you treat it as a serious business, you will get a ‘serious’ result.
Because anyone can start a blog within seconds, most people are not committed to their blogs. This is why they quit and abandon their blogs.
When a blog is a hobby to you, you will do it only when you are free or when you feel like it. Your blog is a platform you created to inspire and change the world. So, be committed to it.
You are doing it because you want to create value and help your audience with whatever problems they are having, that your blog is trying to solve.
7. Focusing on the Wrong Goals
Here’s another common blogging mistake most people make that caused them to quit their blogs – they focus on the wrong goals.
One of the most exciting activities of a blogger is – checking your traffic stats every day. Some people do it every hour.
This is especially true if you just launched your blog. You want to know how your blog performs. Just like you have published a post on Facebook or Instagram, you want to see who will hit the like button and comment on your photo.
Don’t do that for your blog. Your goal is to create content, optimize and grow your blog, not check the stats every hour.
I know, you want the outcome, but to get the outcome, you must work on the process.
This is why you want to focus on the process, not the outcome. Get it?
8. Frustrated by the Technical Side of Things.
Running a blog requires the service of a content management system which can be complex at a glance.
I have seen this over and over again, and it happened to me from time to time too. Not all of us understand how to tweak and design a blog.
And when it comes to the technical side of things, a lot of bloggers will choose to give up rather than learn and push through it.
Complex activities like Blog design, Inserting a pop-up or opt-in box on your blog to collect email leads, Logo and image design Creating redirects for your affiliate links, and Switching from HTTP to HTTPS could be some of the technical issues you may face in your blogging journey.
The good news is that blogging is getting easier. Many technical kinds of stuff can be done with apps or software.
With the help of software and tools, things have become easier for us bloggers which means you dont have to do anything from scratch anymore.
9. The Competition is High.
Blogging is getting tougher as days go by. If you go to Google and search, “how to make money online”, you will receive billions of related results.
This is not in the early 2000s when you can just publish, and Google will rank your blog and you will get a lot of traffic from the search engines.
Today, things have changed. It is about building a community and creating quality content that Google loves. Plus, the competition will become irrelevant when you have your voice and perspective on a topic.
When you publish an article, why do you think people want to read your article rather than your competitors?
The competition is high, there’s no doubt about it, but that doesn’t mean you can’t create breakthroughs and win over the competition.
And with social media and other platforms like YouTube emerging, more and more people are shifting to social media and YouTube than to reading content from a blog.
Too bad that most bloggers fail and eventually quit because they think that the competition is high, and they can’t do anything about it.
10. You Lack Content Ideas.
Another reason why people lose interest in blogging is that they ran out of content ideas. There are many ways how to find ideas for your blog content. If you are running out of ideas for your blog post.
The lack of content ideas should not be the reason why you give up on your blog. When you have no idea what to write or publish, just look at what your competitor is doing and ‘borrow’ their ideas.
Here are some tips to help you if you run out of ideas for your next blog post: Create a content editorial calendar so that you can brainstorm and come up with article ideas in one go and plan for the long term.
Read more. The more you read, whether books or blog posts, the more ideas you will have.
Curate and get ideas from other people’s content, but don’t copy. Update and republish your older content, Google loves this.
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