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According to research there are over 10 Billion website currently hosted and each has it own special uses.
Owning a website is one of the most essential part of doing business in the 21st century.
What is A website ?
A Website is simply a collection of documents hosted online that can be accessed by anyone in the world over a domain name.
A website needs two basic amenities to function.
1. Domain Name.
A Domain name is an unique specific address through which your website can be accessed by anyone in the world.
2. A web Host.
A web host is simply a cloud storage functionality that houses your web files and documents.
A website can be grouped into two major categories which are.
A static website is one that do not rely on user generated data to function properly. an example of a Static website can be a business website that displays information, photos and Services offered by a singular company.
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In essence no additional data or complexity is needed to make this website work. All information displayed on the website remains static and do not change.
A dynamic website is one that relies heavily on user generated data to function effectively.
A proper example of a dynamic website are, Social Networks(Facebook, Instagram), Emails platform(Gmail,Yahoo and Hotmail), Search engines(Google, Yahoo search and Bing) and so on.
Website are very important aspect of every thriving business in the 21st century.
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Website Stats You Should Know.
If you want to be successful online, you’re going to need a website. here are a very few statistics you should know about owning a website.
1. 75% of people base a company’s credibility by how their website looks, feels, and responds to the user journey.
2. 86% of surveyed people want information about products and services to be well displayed on your website.
3. An outdated website could lose you visitors! 94% of users no longer trust outdated websites. So don’t just design a website and leave it there.
Create a Blog section and update it regularly.
4. If your website doesn’t contain contact information, 44% of users will leave immediately and never come back.
5. 70% of people will pay attention to information presented in a bulleted list. So, if your website is content heavy, it may be worth considering condensing your content into bullet points.
6. Ensure your website and UX follows a mobile responsive design because most users comes via mobile.
7. Your website should capture a user’s attention within the first 10 seconds and keep them engaged.
Make sure to make your website captivating and exciting.
8. if a visitor manages to reach a website, and images don’t load, 39% of users are likely to leave the website.
Make sure to compress your image as many times as possible.
Benefits of Having A website.
You ever wondered why the use of a website is necessary to the success of your business?
here they are.
1. Massive Online Presence.
Having an online presence makes your business valid and visible to prospective customers.
Having a website means customers are always able to find you anytime, anywhere.
Even outside of business hours, your website continues to find and secure new customers.
It offers the user convenience as they can access the information they need in the comfort of their own home, with no added pressure to buy.
One way to build trust and credibility is by owning a website.
A website can showcase various credibility sections like career milestones, testimonials and this are essential to the success of any business.
Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address.
These are useful tools to share crucial information about your business with customers and answer all the What’s and Why’s that they may have.
3. It is cheap.
For example you are a wholesaler and you want to market your product in the present day age all you need is a website with the ability to shop and pay then you deliver to their address.
This is more cheaper than renting a physical shop without an online presence.
you can also use your website to sell goods & services directly to consumers, in some cases removing the need to use “brick-and-mortar” stores which involve large operating costs like staff wages and rental issues which can be way to expensive.
Your online store can be access all over the world and this can save you time and boost your business visibility.
4. Access To Global Market.
As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.
Digital tools like Google AdWords or Facebook advertising Tools give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods.
SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase and this can drive sales from potential customers.
6. Your competitors are online.
There is no controversy as regards fighting and winning your competitors and the only way to do this is by owning a website.
If you don’t have a website it is highly likely that your competitor will do, this means that you are missing out on gaining new customers and can be in the forefront of their minds. It is crucial that no opportunities are missed and are gained by the competition.
7. Growth Opportunity.
Owning a Websites in general is the only ways to in providing a place that potential investors can be referred to.
It shows what your company is about, what it has achieved and what it can achieve in the future.
Free Website Builder And Domain
A business that needs to thrive needs to have a website so that information about that business can be visible online to everybody.
Most times we might not often have access to web developers and designers, even if we had, we might not be able to afford them.
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So therefore other alternatives are usually sought after.
Among these other alternative are platform that gives your free domain and unlimited host which is costs you nothing, only just drag and drop and a few of them are listed below.
Google Inc also launched alongside it Google My business platform a single page builder functionality called Business site.
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Business owners that cannot afford to develop a website can leverage on the Business Sit by Google.
With Google My Business, you can create a simple website that looks great in under ten minutes. It’s completely free, and easy to create and edit from your computer and phone.
Wix is a free website drag and drop builder created in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan
Users must purchase premium packages in order to connect their sites to their own domains, remove Wix ads, access to form builder, add e-commerce capabilities, or buy extra data storage and bandwidth.
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Wix provides customization website templates and a drag-and-drop HTML5 web site builder that includes apps, graphics, image galleries, fonts, vectors, animations and other options.
Users also may opt to create their web sites from scratch. In October 2013, Wix introduced a mobile editor to allow users to adjust their sites for mobile viewing.
Wix App Market offers both free and subscription-based applications, with a revenue split of 70% for the developer and 30 percent for Wix.
Customers can integrate third-party applications into their own web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management.
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Weebly’s free online website creator uses a simple widget-based site builder that operates in the web browser.
All the site elements are drag-and-drop, and it automatically generates a mobile version of each website.
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Storage is unlimited, but the service restricts individual file sizes.
Consumers are given the option to have any url ending in .weebly.com, .com, .net, .org, .co, .info, or .us. (example.weebly.com)
Android and iPhone apps are available that allow users to monitor their website traffic statistics, update blog posts and respond to comments, and add or update products if the user has an e-commerce online store.
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Basic features for blogging and e-Commerce are supported: site owners can develop simple stores with payments through either PayPal, Stripe or Authorize.net.
Users can choose to incorporate advertisements in their pages, and visitor statistics can be tracked through an in-house tracking tool or Google Analytics.
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Weebly is offered in 15 languages: English, French, Spanish, Italian, German, Portuguese, Polish, Norwegian, Dutch, Danish, Swedish, Chinese, Japanese, Russian and Turkish.
WordPress is another services that allows you to build your website.
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WordPress in Both free version and paid Version. The free version comes alongside features that makes it easy for you to get started with your website at no cost at all.
Some of these features includes.
- A free Domain –
- Drag and drop builder.
- Unlimited hosting.
All you need to get started with WordPress is valid WordPress account.
The paid version is included alongside your paid host and domain server.
You would find the paid version of the WordPress platform after you have paid and bought your domain from you domain name and hosting registration.
You can get a domain name and a hosting plan at very affordable price at Blue host.
Blogger is own by Google Inc, It allows gives you a free domain and unlimited hosting services.
You can also leverage on it platform to get your website up and running.
You also get to access free and unlimited templates, easy customization.
Blogger comes alongside drag and drop functionalities which allows any newbies to edit and modify his website to any shape he or she wants.
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Also alongside the Blogger platform is the ability to modify your source code.
For Developers and web designer, The blogger platform allows you to manipulate the source code of your website to what ever shape you like.
All you need to use the Blogger platform is a Google account,
After that you can login and authenticate via your Google account and start building your website for free.
Also You might later want to consider starting a blog of your own.
The Blogger platform is an free and unlimited content management that allows you host all you text and images at no cost.
You can also start making money with the Google Adsense Program that comes alongside the Google Blogger platform.
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Starting a website requires the best infrastructure and this is the duty of a webhost company.
A web host can be your savior as well as your doom.
Failure to select a very good option can destroy your business.
You dont want to host a website and later find out there had been downtime when you were away.
So therefore choosing the perfect webhost company is very important.
Bluehost is a web hosting company owned by Endurance International Group. It is one of the 20 largest web hosts, collectively hosting well over 2 million domains.
Blue host is practically pocket friendly and has the best uptime performance in all of the web.
You can get up and running with Blue host with at little as $3.
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As a business owner seeking online presence on the internet i suggest you do not rely on the above mentioned alternative as they have heart breaking implications.
I suggest you don’t rush the process, take your time, save up, learn code, Hire a web developer and own and design a website for the sole purpose of your business.
There is nothing as interesting and result generating as owning ,customizing and controlling your own platform.