The movie industry is one of the very creative industries that has made more millionaires than any other given industry.
It seems like an easy industry, but to be honest with you it is a difficult industry to crack, there are so many talented actors, but there are little platform and opportunity available for all of them together, this is a major problem in first and third world countries all over the world.
So many talents have waited to be discovered but in the long run, they become discouraged and eventually retire to do something else.
This is why this article Is here to demystify the movie industry to the barest minimum so that you would be able to find your bearing and get started without any hassle.
Who Is An Actor?
An actor is someone either male or female who portrays or act a role in a play and is then displayed to an audience through a communication medium such as radio, television or the internet.
The Global Film Industry Stats.
The film industry is one that has created so many millionaires and is still doing so till now, here are very few data and insight to help you properly analyse the industry, and by the way, this data and insights have been gathered from trustworthy sources.
1. Do you know that the US is the third largest movie industry in the world, just behind China and India?
2. Do you know that there are about 5,750 cinema sites in the U.S. as of 2017 as compared to over 10,000 in the year 1997?
3. Hollywood-made films will dominate the global box office for a longer period after now, but it has also been discovered that these movies are mostly shot overseas.
4. The worldwide theatrical market had a box office of US$38.6 billion in 2016. The top three continents by the highest box office gross remain Asia-Pacific with US$14.9 billion, the U.S. and Canada with US$11.4 billion, and Europe, the Middle East and North Africa with US$9.5 billion.
5. As of 2011, the nations with the largest number of film productions were India, Nigeria, and the United States(USA).
6. The United States cinema (Hollywood) is the oldest film industry in the world and also the biggest film industry in terms of income.
7. The cinema of Nigeria usually referred to informally as Nollywood, was the second-largest film industry, in terms of production, in 2009 and the third-largest, in terms of overall earnings produced, in 2013.
8. India is the largest producer of films in the world and the second oldest film industry in the world. India is also home to one of the most famous cities in the global film industry, Mumbai. In 2009 India created a total of 2,961 films on celluloid; this figure includes 1,288 feature films.
How To Become An Actor.
Do you have a talent or interest in picking up a carer and making good money as an actor?. Then there are very few walkthroughs that you might find very interesting.
1. Discover Your Talent.
The first step to getting started as an actor is to discover your talent. Talent is one of the chore features when you are deciding to venture in a career of your choice, to be honest with you, there will always be up, and downs when it comes to success, but the determination and agility that would be exhibited by such an individual is dependent on the fact that he/she has discovered a talent in such field.
I wrote an article on how to discover your talent on this blog, and I recommend you read that article to be sure if you want to pick up acting as a career.
2. Choose A Movie Genre.
A movie niche or genre is simply a type of movie for a particular audience, there are various movie genres, and a few numbers of them are; Action, Comedy, Thriller, Epic, and so on.
The upside of choosing a movie genre is that you get to focus and create stories that are well-born out of creativity, of course, you are free to do dwindle into whatever movie niche of your choice, but it’s better to stick to one in particular, for example, when you think of Charlie Chaplain, Mr Bean and Kevin Hart, what comes to your mind, comedy, the same goes for actors like Arnold Schwarzenegger, Rambo and the Rock, you get the feeling that they are in for action movies and the list goes on like so.
3. Get Equipped.
The next step to achieving your goal as an actor is to get equipped with the necessary skills such as production and learning to handle the camera, mind you this is not important, but at least have little knowledge in any of the above-mentioned skills as it would help you tell your stories better.
Also, as a newbie actor, you are likely not to receive calls for a role, but in the meantime, you can get busy and creative with production and film-making.
4. Start Shooting Short Movies.
Short movies are just ways and strategies used to express yourself as a newbie, as stated above in the introduction, the movie industry is saturated, and one way to avoid being depressed is by getting your hands dirty.
If you can’t do this one your own, you can get the help of someone very close to you, that is passionate about seeing you succeed. Short movies are just low funds films that you used to promote, learn and market your talent.
5. Register With The Actors Guild In your Country.
One of the major steps to take as an actor is getting recognized by people of your kind, and one of the ways to the do this is by going local with the actors guild in your location.
This would help you connect with like minds in your location, you never can tell, you might be called upon to feature in a film project, who knows, that is the power of networking.
6. Go for Audition.
Audition is a sample performance by an actor, usually used as a yardstick to feature in a role. Before a movie is shot, an audition is usually hosted to select actors that would feature in such a movie.
As an aspiring actor, you should follow up audition websites in your location, and link up with local actors in your location to get information about auditions being performed anywhere close to you.
7. Go To Film School.
If you don’t have the time and stress to read theatre arts in school, a quicker way to get started is by attending a film school close to you. Film school are just like Bootcamps that taught you the basic of theatre arts and all you need to know to get you in the industry.
How To Make Money As An Actor.
There is so much money to be made as an actor. Creativity produces a lot of cash only if it is well channelled appropriately. You can also turn your skills into cash-flow by following the steps below.
1. Become A Social Media Influencer.
A social media influencer is someone who has the ability to spark engagement on any given social media platform.
Almost every major industry has seen a surge in influencers. And trademarks are leveraging them now more than ever. Being an influencer has become so profitable that it’s no surprise that everyone wants to be one in their own domains.
As an actor, you might have gained a lot of popularity to give you the desired voice across every social media platform. You can then convert this into a money-making business, and begin to charge brands to pay for your services.
I wrote a comprehensive guide on this blog to help you get started as a social media influencer, click the link below to get started.
2. Google Adsense.
Google AdSense is a business run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media ads that are targeted to the site content and audience.
These advertisements are delivered, distributed, and sustained by Google. They can produce income on both a per-click or per-impression basis.
As you can see above you are going to need a website or a YouTube account to start making money with Google Adsense. I wrote a comprehensive guide to help you own your own blog and start making money, click the link to get started.
3. Affiliate Marketing.
Affiliate marketing is a way for you to receive a percentage for endorsing products or services to your colleagues, readers and followers.
As an actor, you may have gained influence over a specific period of time, you can leverage this influence to start promoting other people product online and start getting commission from it.
I wrote a comprehensive guide to help you get started with affiliate marketing, click the link below to get started.
Voice-over is a production technique where a voice that is not part of the story is used in a radio, television production, filmmaking, theatre, or other presentations.
The voice-over is read from a script and maybe vocalised by someone who performs outside the movie or by a specialist voice talent.
The voiceover industry has boomed recently, and with the advent of technology, it has become more accessible to stage and screen actors.
Many actors are connecting voiceover studios in the rest of their own homes and working in their pyjamas. Voiceover can be profitable and can pay bills in between those difficult film and TV acting jobs.
You don’t need to be on sight to work as a voice-over artist all that is needed is the proper use of your voice, and that settles it all.
5. Appear In Commercials.
You must have seen popular movie actors in a commercial for top brands in your country. Many actors used to think that acting in commercials was not really acting.
The acting style for commercials is complicated than performing on stage or in film because actors are marketing a product. However, actors are paid to use their performing skills to sell a product or service.
6. Use Movie Distribution.
Just like music distribution, movies are usually distributed also in a way to make it profitable. There are so many movie distribution platforms, and they include popular Netflix, Amazon Prime.
Netflix is a streaming service that proposes a broad diversity of award-winning TV shows, movies, and via the internet for a paid subscription. Selling your movies on Netflix allows you to go super fast when it comes to making money if you all you can do is sell your movies to Netflix then be sure to make instant cool cash without the cinema
There are two popular ways to attract Netflix. You can go old school, by going into major festivals and markets to attract the attention of the Netflix team directly. Or you can choose to work with a middle man in form of a distributor who has a direct relationship with Netflix. Just to give you a quick heads up, the latter is better.
If you are truly looking for publicity, the subscription service allowed by Amazon Prime is an excellent option to Netflix. Amazon Prime has millions of subscribers and gives a large platform for “discovery.” And unlike Netflix, Amazon Prime really rewards you every time someone streams your film on its platform making it better than NetFlix in that way. This makes Amazon Prime very filmmaker helpful.
You can distribute to Amazon Prime on your own and even get the chance to explore data and insights.
Once your film becomes live on Amazon Prime, one simple publicity tactic involves asking cast and crew to invite family and friends to engage such a movie The increased engagement from this activity can additionally increase the chances of gaining traction in Amazon’s ranking engine, and even rank the first page.
You can also make use of various digital marketing strategies such as email marketing, search engine ads and many others.
I wrote a comprehensive guide to help you get started with understanding various digital marketing strategy and how they work.
How To Promote Your Movies.
Marketing is the blood of every business, the major reason why your creativity is not seen by so many people is that no one knows you yet. Most businesses spend so much on setting up logistics and productions stuff and eventually spend so low on marketing, guess what happens to these people? They pack up in the end.
Now that you have put so much work in creating this amazing movie of yours, its time to get it out to the right audience, remember, so many people want to see what you’ve got, you just have to own up to your responsibility of engaging in a massive promotion.
1. Use social media.
Social media is one very important tool to get started when it comes to promotion of any kind of stuff, platforms like Facebook, Twitter and Instagram have become popular when it comes to marketing.
A graphic designer is one of the legit ways to create acknowledged content for your marketing when it comes to the use of social media, you can get the services of a graphics designer in Fiverr, I recommend you seek out someone very close to you. All you need do is to understand how promotion on these platforms works. I wrote a comprehensive guide to help you get started on marketing on this platform, click the link below to get started.
- How To Create A Successful Facebook Ad Campaign
- How To Grow Your Business On Twitter
- How To Grow Your Business On TikTok
- 6 Effective Digital Marketing Strategy For Every Business
2. Email Marketing.
Not too many actors have time to build email lists but if you do have the time, please do. There is so much gap when it comes to understanding how the digital world works with actors and celebrities, a lot of them just relies on their influencer and popularity on social media, so when it happens that they go out of sight for a while, they tend to lose relevance.
The reason behind this is that they don’t tap into other digital marketing strategies. Email marketing can help keep your fans loyal, social media is not a good place to build loyal fans, some so many people slide to your DM to hate you and bully you, the best thing to do is build a loyal following by building an email list.
I wrote a comprehensive guide to help you get started with building an email list below.
3. Leverage The Power Of YouTube.
YOuTube can also serve as a medium to promote your brand, you don’t need to upload the complete videos, all you need is the trailer, and that settles it. If you don’t have a huge following on YouTube, then you can seek out the services of an influencer to help you out.
The best to do is just promote it Via YouTube, and link to a movies distribution platform where the full video is hosted.
4. Own A Website/Blog.
Owning a blog is also crucial when it comes to promoting your materials on the internet, how many actors own active websites, I can only count a very few of them.
Most of them eventually do, when they get lonely and bored, and they are no longer have too much going on in their lives anymore, this is a bad market, and it called striking at the wrong time.
it takes a whole lot to keep your brand stable till the end of time as discussed in this section and one of them is the use of a blog
A blog can go along way in building and maintain your followership when your blog has a lot of readerships, they can be compelled to watch your movies when they are launched.
I wrote a comprehensive guide to help you get started with owning a blog, click the link below to get started.
Not all productions can bear to pay you for your work, and most unpaid projects can pay off in surprising ways. If you see the artistic significance in the project, and you think it will help you grow as an actor, accept it is a story that needs to be told, want to add reputations to your resume or certain clips to your reel or have an opportunity to make encouraging connections within the industry, it will not be a bad idea to consider the occasional unpaid gig every now and then.