Udemezue John
Introduction.
Instagram has proven to be a powerful marketing tool for individuals and businesses looking to expand their online presence and the visibility of their products and services.
Getting started with Instagram is free and businesses can establish a significant following without spending a dime.
When it comes to making money online, Instagram is one platform that allows you to do just that without throwing so much under the bus.
What Is Instagram
Instagram is a popular photo and video-sharing social media platform created in the year 2012 and acquired that same year.
Instagram allows users can share a photo or video posts, temporary Stories that live on their profile for 24 hours, Reels which are 15-second-max short-form videos and utilize IGTV videos. Instagram is currently owned by its parent company Facebook and has over 1 billion active users.
Why Do I Need an Instagram Account?
Instagram remains at the top when it comes to deciding on a platform to grow your business.
On Instagram, your marketing team can go wild coming up with new ways to draw attention and add followers and send prospective customers to your business.
If you still need convincing to join, here are a few reasons why you need an Instagram account as a platform for making money online.
1. Access to Instagram Insights
Instagram provides analytics and performance statistics for the average Instagram user.
Instagram Insights provides businesses with all the essential data they need to know about their account and how their posts perform.
It offers insight into what content works and what doesn’t. It gives you information about your followers to help you build a picture of those who take an interest in you.
It shows you your performance on Instagram over the last week – change in followers, the number of posts, impressions, reach, profile views, website clicks, and email clicks. Indeed, you can view this data for any period of up to 90 days.
It then gives you detailed demographics of your followers once you have reached at least 100 followers – their gender, ages, locations by cities and countries, and when they are most active.
2. Ability to Add a Call-To-Action Button.
Lead generation is vital for every business, and one way Instagram solves this is by making it possible for a business to add a custom call-to-action button to their Instagram profile.
When somebody clicks on the button, you can set it so that they can email you, dial a telephone call to you, or even send them to your website. You can also add an Action Button.
Action buttons connect your Instagram profile with other online services so that customers can interact with your business directly from your profile.
3. Ability to Add Links to Instagram Stories.
Instagram as a huge platform has continued to fight back when it comes to the use of links.
From a marketing point of view, one of the most annoying things about Instagram is that you generally can’t use clickable links.
If you operate a personal profile, the only link you can show is the one in your profile. One practical option for some Instagram accounts is the ability to add a URL to an Instagram story.
The ability to add links to Instagram Stories isn’t available to all businesses, however. You need to have a business profile with 10,000 followers before Instagram gives you access to this feature.
Alternatively, you can qualify for this swipe-up feature if you have a verified badge. If you meet the criteria, you can add a link while you upload your Instagram Story.
4. Able to Advertise on Instagram.
Another upside of making use of Instagram as a tool to make money online is that you can decide to advertise on its platform to reach a larger audience.
If you have the budget to promote your Instagram posts and advertise on the platform, you will need to operate a Business Profile.
How Do I Make Money Online With Instagram?
If you’re just starting on your social media marketing strategy, using Instagram Insights can provide you with specific, information about your followers and how your content is performing.
Do you want to make money online with Instagram? I will go into detail in this section.
1. Sell your product.
An eCommerce business is a business model where the buying and selling of goods or services are done over the internet.
The business model behind Ecommerce enables the digital transfer of money and data to execute these online transactions.
Selling your product or service on Instagram is easy using the Instagram shop functionality.
All you need to do is build an audience and establish confidence in your brand and product.
I wrote a comprehensive guide on how to start an eCommerce business on this blog. Check out the link to the article below to learn more.
2. Drive Traffic To Your Blog.
Starting a blog is one of the best ways to make money online. It is possible to build monthly recurring income as a blogger.
When it comes to the most effective methods how to monetize a blog, it all depends on your blogging niche and audience type.
Most people decide to stick with affiliate marketing, while some choose Google Adsense as a means of monetization.
Instagram does not support links in its profile until your profile achieves certain criteria such as having become verified or having a minimum of 1K followers.
Do you own a blog, that is in dire need of traffic to make money? You can leverage your Instagram Audience to drive traffic to your blog.
I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article below to learn more.
3. Affiliate Marketing.
Affiliate marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale. Affiliate marketing is a modern interpretation of getting a commission on a sale.
Affiliate marketing is just a quick way to offer products and services without having to create your products and services.
To recommend products and services to your audience, you need to build trust by publishing value-added content.
I wrote a comprehensive guide on how to start an affiliate marketing business on this blog. Check out the link to the article below to learn more.
4. Drive Traffic To Your YouTube Channel.
One exciting way to make money online is by becoming a content creator on YouTube.
YouTube is one of the most popular video sites on the Web today. More than five billion YouTube videos are watched around the world daily.
YouTube is a really interesting way to make money, and when it’s done right, it can be a very lucrative business idea.
Do you own a YouTube channel that is in dire need of traffic, you can leverage the use of your Instagram audience to send in traffic to your YouTube channel.
I wrote a comprehensive guide on how to start a YouTube channel and make money. Check out the link to the article below to learn more.
5. Become an Instagram Influencer.
Influence marketing has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies.
Almost every major industry has seen a rise in influencers. And brands are leveraging them now more than ever.
Being an influencer has become so lucrative that it’s no wonder that everyone wants to be one in their respective domains.
If you are one of those people who want to become an influencer, Instagram is an amazing place to start your career as an Influencer
All you need to become an Instagram influencer is to create quality content around a niche and watch your audience grow.
I wrote a comprehensive guide on how to share links and make money. Check out the link to the article below to learn more.
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