Owning a website in this present age is very significant to the success of any business that wants to compete in this present time.
Every business model that ever existed in past has now transitioned to becoming an online business model, we talk about transportation we talk about Uber, music to Spotify, communication to Whatsapp, Meeting new people to Facebook, sending quick messages to the use of emails software like Gmail, and many others that I was not able to make mention of.
Bill Gates, the founder of Microsoft once said, If your business is not online, you will soon be out of business.
This statement has outlined the significance of taking your business to the virtual world.
According to research, there are over 10 Billion websites currently hosted and each has its special uses. Owning a website is one of the most essential parts of doing business in the 21st century.
A Website is simply a collection of documents hosted online that can be accessed by anyone in the world over a domain name. A website needs two basic amenities to function.
1. Domain Name.
A Domain name is a unique specific address through which your website can be accessed by anyone in the world.
A domain name is a unique address of your website that people type in the browser URL bar to hit your website.
In plain terms, if your website was a physical location, then your domain name will be its address.
The Internet is a large network of computers united to each other through a global chain of cables. Each computer on this network can talk with other computers.
To distinguish them, each computer is allocated an IP address. It is a group of numbers that recognise a singular computer on the internet. A typical IP address looks like this:
Now an IP address like this is quite challenging to remember. Imagine if you had to use such numbers to visit your favourite websites. Domain names were created to solve this problem.
2. A web host.
When a hosting provider designates space on a web server for a website to save its files, they are hosting a website.
Web hosting makes the files that include a website (code, images, etc.) open for viewing online. Every website you have ever visited is hosted on a server.
The number of space allotted on a server to a website depends on the type of hosting.
The main types of hosting are shared, dedicated, VPS and reseller. A web host is simply a cloud storage functionality that houses your web files and documents.
A website can be grouped into two major categories which are.
1. Static Website.
A static website is one that does not rely on user-generated data to function properly. An example of a static website can be a business website that displays information, photos and services offered by a singular company. In essence, no additional data or complexity is needed to make this website work. All information displayed on the website remains static and do not change.
2. Dynamic Website.
A dynamic website is one that relies heavily on user-generated data to function effectively. A proper example of a dynamic website is Social Networks(Facebook, Instagram), Emails platform(Gmail, Yahoo and Hotmail), Search engines(Google, Yahoo search and Bing) and so on.
Website is a very important aspect of every thriving business in the 21st century.
Website Stats You Should Know.
If you want to be successful online, you’re going to need a website. here are very few statistics you should know about owning a website.
1. 75% of people base a company’s credibility by how their website looks, feels, and responds to the user journey.
2. 86% of surveyed people want information about products and services to be well displayed on your website.
3. An outdated website could lose you, visitors! 94% of users no longer trust outdated websites. So don’t just design a website and leave it there. Create a Blog section and update it regularly.
4. If your website doesn’t contain contact information, 44% of users will leave immediately and never come back.
5. 70% of people will pay attention to the information presented in a bulleted list. So, if your website is content-heavy, it may be worth considering condensing your content into bullet points.
6. Ensure your website and UX follows a mobile responsive design because most users come via mobile.
7. Your website should capture a user’s attention within the first 10 seconds and keep them engaged. Make sure to make your website captivating and exciting.
8. if a visitor manages to reach a website, and images don’t load, 39% of users are likely to leave the website. Make sure to compress your image as many times as possible.
Benefits of Having A Website.
You ever wondered why the use of a website is necessary for the success of your business? here they are.
1. Massive Online Presence.
Having an online presence makes your business valid and visible to prospective customers. Getting a website means that consumers can still reach you everywhere, anywhere. Your web site helps to locate and attract new customers even outside of business hours.
It provides the convenience of the customer because they can access the details they need in the comfort of their own home, with no additional purchasing pressure.
One way to build trust and credibility is by owning a website. A website can showcase various credibility sections like career milestones, testimonials and this is essential to the success of any business.
Potential customers would likely be distrusting of any business that didn’t have a telephone number or a physical address, and the same can be said for not having a website and email address.
3. It is cheap.
For example, you are a wholesaler and you want to market your product in the present day age all you need is a website with the ability to shop and pay then you deliver to their address.
This is cheaper than renting a physical shop without an online presence. You can also use your website to sell goods and services directly to consumers, removing in some cases the need to use ‘brick-and-mortar’ stores involving high operating costs like staff wages and rental issues which can be way too expensive.
Your online store can be accessed all over the world and this can save you time and boost your business visibility.
4. Access To Global Market.
It has never been easier to break through geographical barriers just with the use of a website. Anyone, from any country, can find your company and as such, is now a potential client.
Digital tools like Google AdWords or Facebook advertising Tools give you the power to reach customers with much more accuracy and reliability than with traditional offline advertising methods.
SEO and online advertising are a great way to help build up awareness, if it’s done correctly traffic to your website can see an increase and this can drive sales from potential customers.
6. Your competitors are online.
There is no controversy as regards fighting and winning your competitors and the only way to do this is by owning a website.
7. Growth Opportunity.
Owning Websites, in general, is the only ways to in providing a place that potential investors can be referred to.
Best Website Builder You Should Know.
Using a website builder is a fast and easy way to build a presence for your brand or online business. These tools clarify your site management by connecting domain registration, hosting, and site design into one platform.
If you are not too familiar with web design and development, a website builder can help you get started in little or no time.
Most times we might not often have access to web developers and designers, even if we had, we might not be able to afford them. So, therefore, other alternatives are usually sought after.
1. Business Site By Google.
Google Inc also launched alongside its Google My business platform a single page builder functionality called Business site.
Business owners that cannot afford to develop a website can leverage the Business Sit by Google. You can create a simple website with Google My Business which looks great in under ten minutes. Creating and editing from your computer and phone is absolutely free and easy.
TRY IT NOW- Businesssite.google.com
Wix is a free website drag and drop builder founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan
Users must buy premium packages to connect their sites to their domains, remove Wix ads, access to form builder, add e-commerce capabilities, or buy extra data storage and bandwidth.
Wix gives customization website templates and a drag-and-drop HTML5 web site builder that includes apps, graphics, image galleries, fonts, vectors, animations and other options.
Wix App Market offers both free and subscription-based applications, with a revenue split of 70% for the developer and 30 per cent for Wix.
Customers can combine third-party applications into their web sites, such as photograph feeds, blogging, music playlists, online community, e-mail marketing, and file management.
TRY IT NOW- Wix.com
Weebly’s free online website creator uses a simple widget-based site builder that operates in the web browser, Consumers are given the option to have any URL ending in .weebly.com, .com, .net, .org, .co, .info, or .us. (example.weebly.com)
Android and iPhone apps are available that allow users to track traffic statistics on their website, update blog posts and react to comments, and add or change items if the user has an online e-commerce shop.
Basic features for blogging and e-Commerce are supported: site owners can develop simple stores with payments through either PayPal, Stripe or Authorize.net.
Users can choose to include advertisements in their pages and track visitor statistics via an in-house tracking tool or Google Analytics.
Weebly is offered in 15 languages: English, French, Spanish, Italian, German, Portuguese, Polish, Norwegian, Dutch, Danish, Swedish, Chinese, Japanese, Russian and Turkish.
TRY IT NOW – Weebly.com
WordPress is another service that allows you to build your website. WordPress in Both the free version and the paid version. The free version comes alongside features that make it easy for you to get started with your website at no cost at all.
Some of these features include A free Domain, Drag and drop builder, Unlimited hosting.
All you need to get started with WordPress is valid WordPress account. The paid version is included alongside your paid host and domain server.
You would find the paid version of the WordPress platform after you have paid and bought your domain from your domain name and hosting registration. You can get a domain name and a hosting plan at a very affordable price at Bluehost.
TRY IT NOW- WordPress.com
5. Blogger By Google.
Blogger is own by Google Inc, It allows gives you a free domain and unlimited hosting services.
You can also leverage its platform to get your website up and running. You also get to access free and unlimited templates, easy customization.
Blogger comes alongside drag and drop functionalities which allows any newbies to edit and modify his website to any shape he or she wants.
Also alongside the Blogger platform is the ability to modify your source code. For Developers and web designer, The blogger platform allows you to manipulate the source code of your website to whatever shape you like.
All you need to use the Blogger platform is a Google account, After that, you can log in and authenticate via your Google account and start building your website for free.
Also, You might later want to consider starting a blog of your own. The Blogger platform is free and unlimited content management that allows you to host all your text and images at no cost.
You can also start making money with the Google Adsense Program that comes alongside the Google Blogger platform.
TRY IT NOW- Blogger.com
Squarespace is an awesome website builder created by Anthony’s dorm room at the University of Maryland in the year 2003. It has grown from a team of 1 to over a team of 2,000 employees since launch, millions of websites have been created on the Squarespace platform.
Squarespace comes with lots of exciting features to get your business website up and running, most of which includes; Website templates, Domain name purchase, email marketing, Extensions, professional email, Logo Maker, stories, analytics and fully integrated eCommerce features.
Squarespace comes at an affordable price which starts at just $12.
TRY IT NOW- Squarespace.com
Shopify is an online website builder that was created to help business owners to launch their online stores in just a few clicks.
Shopify was created about ten years ago from the time of writing this article and has grown from just a team of 5 people in a coffee shop to over 5,000 across the globe. With over one million businesses currently subscribed to Shopify to build their online store.
Shopify comes with a lot of exciting features that were integrated to help online business owners to start their own businesses, some of which includes: 70+ professional themes, Brand and customize your online store, Mobile commerce ready, Edit HTML and CSS, Your own domain name, Full blogging platform, Free SSL certificate, over 100 payment gateways supported, Multiple languages, Search engine optimized, Generated sitemap.xml, Social media integration, and many others.
Shopify gives every new customer a new plan to starts with, but later bills you at a cheap $29/Mo, which can be upgraded.
TRY IT NOW- Shopify.com.ng
Ucraft was created to help small and big business owners launch their website without any technical know-how.
Ucraft was founded in 2014 by a group of design enthusiasts, there are over 360,000 websites in the world currently powered by the Ucraft engine.
Ucraft comes with a lot of exciting features, some of which includes: Online store creation, Landing page creator, Blogging platform, Logo maker, Designer tools, Free web hosting and many others.
Ucraft comes bundled with an easy to use the platform, and also affordable pricing to get started with. All you need to get started with Ucraft is just a limited free plan that can be upgraded, starting with $10
TRY IT NOW – Ucraft.com
Webflow was designed to help non-geeky business owners to start their online business at an affordable pricing
Webflow comes with features that allow non-geeky personalities to build their websites easily, most of which includes: Web Design features, CMS, eCommerce, Hosting, and search engine optimization.
Webflow comes at a very affordable plan that allows you to start hacking for free and upgrade to a paid plan starting at $12/Mo
TRY IT NOW – Webflow.com
10. HubSpot Content Management System.
HubSpot is a top-notch CRM tool that also has a full-featured CMS and website builder. Utilizing their platform, you can design website pages, blog posts, landing pages either from scratch or with their pre-built templates.
The Hubspot content management system allows it users to be able to take advantage of it platform to create, design and customize amazing websites using all of it built-in feature such as Free Chatbot builder, Email marketing software, Website themes, Drag-and-drop editor, Serverless functions, Memberships, Website traffic analytics, Password-protected pages, Built-In AMP support for blogs, Google Search Console integration, Drag-and-drop editor, Multi-language content creation and many others.
Hubspot content management system is quite on the high side, at about $270/Mo. The major turn up about this brand is that gives you everything needed to scale your business online.
TRY IT NOW – Hubspot.com
Site123 is an online website builder that allows a no-code platform for building various types of websites such as Single or multipage business website, online store, Blog and a Landing page.
Site123 comes with awesome features that allow you to design and manage your website such as custom domain name, depth of navigation, monetization, eCommerce, search engine optimization, contact form, newsletter tool, blog, backup and restore, HTML Code and support.
Their pricing arrangement is not really clear, sadly. In fact, there are various plans you can pick from, but you have to register a free account first.
It allows you to try out everything as long as you want. In case you like their offering, you can decide to go for a pro plan. You’ll get a free domain the first year and the ability to generate as many email accounts.
TRY IT NOW – Site123.com
Just like Hubspot, Hibu is an independent digital marketing solution company that helps business succeed online.
Hibu allows businesses to create a marketing program designed to increase online visibility, drive visitors to your website and generate leads.
Best of all, you get all get and access your digital marketing from a single source.
Hibu comes pre-designed with amazing features that allow you to set up a website, Google my Business listing, social media pages, Search engine optimization, launch and manage campaign via social media and search engine.
Hibu comes at affordable pricing initially starting for free. The free plan only allows you to build and host your website, enjoying other features will call for an upgrade in a plan.
TRY IT NOW – Hibu.com
Jimdo is a german online website builder and all-in-one hosting solution, created to allow users to build their own websites without any web design knowledge.
Jimdo comes built with a website-builder created for users with basic computer skills and automates most of the website construction process. It applies artificial intelligence to get to understand the user, their business, and their purposes, then creates a website that is already completely personalized to meet their demands.
Jimdo comes shipped in with amazing features that help business create their online presence such as Optimization for mobile devices, Social media integration, Video embedding, Google maps, Photo galleries, Contact forms, SSL/HTTPS encryption and even an online Logo creator.
Jimdo comes shipped in with a free plan but can be upgraded to access more features.
TRY IT NOW – Jimdo.com
Bigcommerce was designed to power eCommerce platforms on the internet with no hassle. It was created in 2009 with the sole aim of providing businesses with a reliable eCommerce platform to sell online.
Bigcommerce comes with features that help small, medium and large scale eCommerce businesses to scale online, most of which includes; Page Builder Visual Editor, Theme Customization, WordPress Integration, Mobile Optimization, Site Speed, Merchandising, Coupons & Discounts, Digital Wallets, Multi-Storefront, Multi-Currency and Multi-Language.
Bigcommerce comes with two plans shipped with it, they are called the Essential plan and the Enterprise plan.
The Essential plan starts at just $29/Mo, and can be upgraded of more features are needed.
TRY IT NOW – Bigcommerce.com
Pixpa’s easy, drag-and-drop website builder empowers you to design your own stunning portfolio website without any coding experience.
Pick from fully customisable, stunning website themes to showcase your work. Your mobile-ready, online portfolio website comes with all the peculiarities and tools you need to improve your creative business.
Pixpa comes with awesome features that allow you to develop an amazing website without prior coding knowledge, most of which includes; Landing page websites, eCommerce websites, features, pricing, testimonials and many others.
Pixpa is not free to use, but it comes at an incredibly affordable price starting at $7/mo.
TRY IT NOW – Pixpa.com
Designmodo is a multi-purpose online website builder that allows you to create stunning websites coupled with the newsletter to impress your customers in the long run. It was founded in 2010 and has grown from a small startup into a huge online business empire.
Designmodo also presents articles, tutorials and industry news about drifts and procedures. The website is visited by specialists from small- to large-sized companies and is used as a source by many design and coding schools.
Designmodo comes with lots of features that make building a website and email templates possible, most of which includes; Email Template Builder, Website Builder web pages, and Drag and Drop Bootstrap template builder.
TRY IT NOW – Designmodo.com
As a business owner seeking an online presence on the internet, I suggest you do not rely on the above-mentioned alternative as they have heartbreaking implications.
I suggest you don’t rush the process, take your time, save up, learn code, Hire a web developer and own and design a website for the sole purpose of your business.
There is nothing as interesting and result generating as owning, customizing and controlling your platform.