Tiktok remains the only social media platform that has disrupted the content creators industry surpassing industry giants such as Facebook, Twitter and many others. TikTok started as Douyin in 2016, owned by Chinese tech company Bytedance.
It soon became popular across China. The plan to expand overseas brought about the platform being renamed TikTok which was launched for international markets in September 2017.
The video-and-music combo proved popular and took the world by storm, especially during lockdowns.
Ever since TikTok has maintained its place as a major player in content creation. TikTok is used by more than 1 billion users around the globe. Combined with Douyin, the user base is upwards of 1.5 billion.
This is huge, because other apps, such as Instagram, took around six years to reach the billion-user mark.
While other platforms like Facebook, and TikTok neglects creator TikTok is one platform that has created a way to reward creators.
Do you want to learn how to make money as a content creator in Nigeria? This article has been written to help you do so.
Why should You Join TikTok as a Creator?
TikTok remains the most downloaded app in the world with over 383 million times during the first six months of 2021.
TikTok’s engagement rate is significantly higher than other major networks including Instagram, YouTube, and Facebook.
TikTok is a goldmine for businesses and organizations looking to branch out in their social interactions with users. Everyone from nurses and teachers to zoos and influencers has taken notice—and for good reason.
Storytelling is taken to a whole new level, and it can be used to your advantage. Check out some of the reasons why you should become part of TikTok and build your community on it.
1. TikTok has a larger reach.
Did you know that TikTok has the best organic reach of any social media platform? Do you want to reach a higher reach for your content?
TikTok is one platform that allows your content to go viral in the shortest time possible. It’s easier to build a community on TikTok than on other social media platforms.
2. TikTok comes with amazing tools for creators.
Most times we want to edit our content before sharing them on TikTok. The editing tools on TikTok—along with always evolving trends—offer much to work with in terms of creating your content and the inspiration behind it.
3. Tiktok is Fun.
One wonderful thing that travel and TikTok have in common is that fun is at the centre of it all. Here, you’re free to drop all the formalities and speak to users like they were one of your friends.
4. TikTok Is User-Friendly
There is no doubt about the fact that TikTok is user-friendly. The interface used by the app is exceptionally effortless to use.
It has an eye-catching theme, but at the same time, it also features some easy-to-use components like home, feed, search, inbox, and personal profile. Newbies can understand TikTok and its features from the first day he logs onto the app.
5. TikTok rewards its creators.
Unlike other social media platforms like Facebook, and Twitter which do not reward creators, TikTok is one platform that is not shy to share profits with hardworking creators on its platform.
How Do I Make Money On TikTok In Nigeria?
1. Become a TikTok Influencer
One of the very first ways to make money online is to become an influencer on TikTok
If you build an account with a loyal and engaged following, you’ll be able to score influencer partnerships with brands all over the world that want to connect with your audience.
To become a successful influencer, it’s a good idea to have a niche or a specific theme or topic for your account and posts.
This makes you a better pick for brands and businesses targetting audiences in that niche.
In an influencer marketing arrangement, a brand will ask you to promote its products or services in your TikTok videos.
I wrote a comprehensive guide on this blog on some of the best ways to become a social media influencer and make money. Check out the link to the article to learn more.
2. Grow and Sell TikTok Accounts.
Many businesses would like to have a presence on TikTok, but don’t have the time or resources to create and grow an account.
You can create a supply of successful TikTok accounts and sell them in return. To successfully sell TikTok accounts, you need more than just an attractive range of videos on your account. You’ll also need a specific focus and a dedicated following.
Personal accounts are much harder to sell because followers may be drawn to the person rather than the style of content.
When flipping TikTok accounts, you should build brand accounts that are not personified.
3. Publish Sponsored Posts
Another way to make money on a TikTok account is by publishing sponsored content from brands.
Sponsored posts are when brands approach you (or you approach them) to feature their products or service in your video. In return, they pay you a fee to compensate you for your service.
You need a loyal and engaging following to attract a brand that is willing to pay you.
But if you’d rather charge high and have brands come to you, consider joining an influencer marketing platform such as the TikTok Creator Marketplace (TCM).
TikTok Creator Marketplace (TCM) is a collaboration platform that allows brands to connect and run marketing campaigns with TikTokers.
4. Sell Your Products.
Starting an eCommerce business through TikTok is one method that can fetch you money.
TikTok comes fully built with its shopping integration that allows followers to shop via your profile.
If you’re from the US, Canada, or the UK and have a TikTok for Business account, you might be able to add a shopping tab and product links to your profile.
The shopping tab is a new feature resulting from TikTok’s partnership with Shopify. It’s designed to help TikTokers with a Shopify store promote their products through the app. Users who click a product link are redirected to the merchant’s Shopify store for purchase.
I wrote a comprehensive guide on this blog on how to start and grow your eCommerce business. Check out the link to the article to learn more.
5. Go Live and Collect Donations.
Another interesting way to make money on TikTok is by collecting donations from loyal fans.
TikTok has an interesting feature called coins. If you’re eligible to live stream, you can collect these coins from your most dedicated and adoring followers. Then you can eventually exchange them for cash.
If you’re live streaming, that user can send you coins or use those coins to buy you gifts. You can then turn coins and gifts into diamonds, then convert diamonds into cash using PayPal.
Most creators who live in countries like Nigeria where PayPal is not available may find it hard to receive their funds.
This is why I wrote a comprehensive guide on how you can create a PayPal account in Nigeria that receives money
6. Start A TikTok Talent Management Agency.
Do you have experience with talent management, social media marketing, or production? You could create a business that consults and manages accounts for famous TikTokers.
Most people become a TikTok sensation overnight but have no idea how to keep the momentum going.
That’s where you come in as a talent manager. You can help these clueless people maintain their momentum so as not to fall any longer.