The health and beauty industry’s opportunities outnumber every other business industry. One of those opportunities is becoming a personal trainer. Many people are ready to spend a lot to attain a healthy body figure acceptable by society, and they need help to achieve that breakthrough.
Becoming a personal trainer can be one of the best business ideas if you are a fitness lover and have a passion for helping others meet their healthy and fit goals.
Who Is a Personal Trainer?
A personal trainer helps their clients reach a specific fitness goal, including but not limited to weight loss, strength training, toning, or overall health management.
Each client’s fitness level can be remarkably different, so a trainer may be offering one client basic exercises, helping a second one with a weight loss program, and assisting a third in advanced training goals.
Why You Should Become A Personal Trainer.
There are many reasons to become a personal trainer. The most significant is a passion for fitness, focusing on helping people.
If you are seeking a career change and want to be more self-sufficient than you are now, maybe you even have a passion for fitness and helping people get fit; here are some very few ideas on why you should become a personal trainer.
1. You Get The Chance To Help People.
Personal training is about helping people reach their health and fitness goals. Most people seeking the guidance of a personal trainer want to increase their general fitness, reduce pain, improve their athletic performance or lose weight.
There are obvious health risks associated with being overweight, but there is also the aspect of people lacking confidence and feeling anxious about their bodies; this is why becoming a fitness expert is an excellent option for you.
2. An opportunity To Get a Better Career.
The continued rise of people who are overweight or obese has driven the weight loss industry to reach a whopping 2 billion dollars in revenue.
Fueled by the demand for healthier living, the personal training industry is demanded to continue to grow by more than 16% between 2015 and 2020.
These figures stated above have shown a lot of insights into the health and wellness industry; you can also begin to make money today as a fitness trainer.
3. You Make Money.
It has been observed that Fitness professionals have seen their mean incomes grow 26% from 2010-to 2014. As a result, the demand for personal trainers increases; you can expect revenues to rise, making personal trainers more prosperous than they ever could.
4. You Become A Fitness Expert.
Many people want to become fitness experts. As a successful fitness professional, you can become the go-to individual for a community’s health and fitness needs, from the local gym to the media.
People can start to consult you when getting fitness advice and tips. You can also set up a Youtube channel, a Blog and many others to help boost your career in fitness.
How To Become A Personal Trainer.
Career opportunities in fitness are very high and quickly growing every day in this field. More people are drawn to a healthy lifestyle, which is why your business can be productive. The industry is expected to evolve even more as more fitness practitioners enter the market.
If you have decided to become a personal trainer, you need to look into the various steps before starting your business.
1. Get The necessary skills.
To become a personal trainer, you need to be enthusiastic and engaged in guiding people to be fit. In addition, personal trainers must motivate their clients to follow a suitable fitness program. This job will require you to deal with different kinds of individuals.
Make sure you are excellent at interacting and maintaining good interpersonal relationships with your clients. It would help if you were also tolerant enough to help people achieve their fitness goals. Each individual will have distinctive needs and different ways of perceiving things, ensuring that you can fulfil the obligations to the fullest.
2. Become Certified.
There are many approved organizations offering fitness training courses. Getting a certification from those acknowledged organizations will add more value to your business.
The duration of these courses is around 2 to 3 months, and the cost of these courses may range from 10,000 to 30,000 US dollars. If your certification lapses, you will need to renew it after a certain period.
If you intend to become a personal trainer in a particular area, you can also find specific courses to become an expert in the desired field. For example, if you want to get certification in weight lifting, you can get expertise in the weight lifting field.
There are several certification organizations available for a personal trainer. Some of them are enumerated below:
- American Council on Exercise, accredited by NCCA
- American Fitness Professionals and Associates, accredited by NCCA
- National Federation of Professional Trainers, accredited by NCCA
- National Council on Strength and Fitness, accredited by NCCA
- International Fitness Professional Association, certified by NCCA.
3. Get Mentored.
Every business demands you to have work experience, and so does a personal training job. Most employers like to choose personal trainers who have expertise in training people rather than freshers.
As a fresher, you can work as support with a qualified personal trainer to get experience. You can work as a fitness assistant for fitness trainers and understand the hands-on business experience. Learning from your own mistakes is the best way of learning anything.
4. Start your business.
You can start your fitness centre to grow as a personal trainer. But, first, do a touch of study about opportunities available in your area, and talk to the other personal trainers before setting up your business.
Set up a gym to train people if everything goes well. Once you start your business, recognise that the company is very encouraging and gratifying if you are sincere about being fit and helping others be fit and healthy. As a personal trainer, you need to motivate people towards a healthy lifestyle.
5. Understand The Use of Medical Supplements.
Medical supplements can amplify your work as a personal trainer to gain the visual effect in no time.
As a personal trainer, your clients might not plan to spend so much time trying to lose weight; all you need do is recommend a complete list of supplements to them coupled with the regular training to achieve the desired result.
I wrote a comprehensive guide on the best supplements to recommend as a personal trainer to your clients, and I recommend you read that article; click the link below to read.
6. Market Your Business.
Marketing is the only tool to earn more clients and grow your business far and wide. Learn to market yourself as a personal trainer to increase the chances of being a successful personal trainer and trouncing the competition.
In this section, I will show your easy-to-use marketing techniques that can help you reach your desired audience fast.
1. Word-Of-Mouth Marketing.
Now that you have just ventured into a small business of your own, some of your first customers will be people you know well, including your Family, friends, and associates.
All you need do is get the word out by sending them a private chat via WhatsApp, Facebook, Instagram, give them a phone call, and remind them when you come into a discussion with them.
2. Make Use Of Social Media.
Social media platforms like Facebook, Instagram, and Twitter can serve as a great marketing channel for your new business as a personal trainer. You can connect with anonymouse people who need your service and charge for it.
One of the powerful strategies to achieve maximum results via social media is Paid ads, which require that you set up a Facebook business page and create ads tailored to what you do. You can also build leads and nurture them into paying customers.
I wrote a comprehensive guide to help you get started with social media platforms like Facebook, Instagram and Twitter.
- How To Create A Successful Facebook Ad Campaign
- How To Grow Your Business On Instagram
- 20+ Best Social Media Marketing Tools You Should Know
3. Develop a Website.
A website can help you reach both local and global audiences that would be interested in your services. Apart from creating a website to advertise your brand as a personal trainer, you can also make money via affiliate marketing, Google Adsense and even sales of eBooks and body fitness materials.
- How To Start A Blog And Make Money
- 10+ Best Web Hosting For WordPress You should Know
- 13+ Best Website Builder For Business
4. Use Pinterest.
Pinterest allows you to leverage the power of pictures to connect with your audience. Pinterest can help you reach a global audience and also help you boost your followership online.
All you need is a Pinterest account and a constant routine of posting regularly. Sharing photos to Pinterest is just as easy as sending out an Instagram Post.
5. Start A YouTube Channel.
A YouTube channel is another medium for promotion as a fitness enthusiast. You can start a YouTube channel to reach a wider audience who are constantly in need of what you do. As time goes on, you can begin to monetize your YouTube channel with Google AdSense and make money for every view that your channel generates.
I wrote a comprehensive guide to help you start your own money-making YouTube channel; click the link below to get started.