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How To Drive More Traffic To Your Website In 2020

how to drive more traffic to your website

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Introduction.

One yardstick used to measure the success of any online business is how many visitors and users it attracts each day.

The number of daily users or clicks that a website attracts is called traffic.

Traffic is a way to show that your website or your online platform is doing well.

You will not be able to monetize your website or blog if you are not getting enough traffic, the bottom line is that you should not be discouraged or worried, when you start a website for the first few months you would likely not get the result you expected.

You might do a lot by writing articles, trying to outreach other bloggers, guest posting and even hard core search engine optimization but everything on the internet takes a little time to start getting the needed attraction.

Forms Of Traffic.

There are various ways in which a website can attract traffic and they are .

1. Organic/ Unpaid Traffic.

Organic or Unpaid traffic is a form of traffic that you don’t pay for they are gotten either from search engines or direct query from their respective browsers.

2. Paid Traffic.

Paid traffic is a form of traffic is one that you pay to get, they are usually come in form of search engine marketing and paid social media Ads.

My Personal Experience.

When i started this blog i was not so new to the internet because i already failed in my previous attempt, after then i decided to go equip myself with the right knowledge by learning hardcore web development and search engine optimization.

And just after few years i started this and i must tell you that is has been an awesome experience.

Here is an article i recommend that you read in order to learn about my past blogging mistakes and learn from them.

To buttress more on my personal experience when trying to get traffic to my new website it was not easy at all in the first few months, i initially started by trying to get traffic from social media platforms like Facebook, Twitter and Instagram but it did not work for my blog niche.

I had little knowledge of SEO and it initially backfired, the first three months of running my website was nothing to write home about, then i decided that i still did not understand somethings, i started doing more research on search engine optimization and finally i was there i knew what i was doing wrong and what i needed to improve on.

At the end of this section i am going to drop a link to my article on how to learn SEO for beginners, make sure to click the link and read more on it.

Going back to where i stopped, i mastered the art of search engine optimization, I rewrote i articles to suit Search engine standards and VOILLA!!! There was improvement my traffic went up by a 100% and i started getting more views and comments.

Here is a link to an article to help you master search engine optimization.

How To Get Huge Traffic To Your Website.

The next step in this article is to start hacking your way to get traffic to your website, and a very few important ones are.

1. Search Engine Optimization.

Search engine optimization is the act and practice of enabling your website visibility to search engines such as Google, Yahoo and Bing.

Optimizing your website for search engine visibility is the best way to get traffic rolling to your website.

There have been so many question regarding how SEO works and the lifetime to see it become effective, but i must tell you SEO is the best strategy that must be effectively deployed by any online business owner or blogger.

There are billions of search queries hitting search engine platforms such as Google, Yahoo and Bing, over 1 billion queries daily, just imagine your website only taking 10% of that huge amount then you will realize how successful your online business is.

You want to get the traffic coming on a steady basis then you should optimize your website for search engine visibility.

Here is an article i recommend you read to brush up on your knowledge on Search engine optimization.

If you previously have prior knowledge in SEO then i highly recommend that you read this article on Google Ranking Factors to help you adjust your web platform to suit search engine standard.

2. Social Media.

Social media platforms such as Facebook, Twitter and Instagram carry a lot of users and attracts a whole lot of engagement.

If you have a new website or blog, one very sure place to get your website traffic rolling is from social media, and trust me there are a lot of users on social media platforms that are way ready to engage your blog or website all you need do is to share something that they are really interested in.

Viral and News website or blogs will do very well on social media most especiailly if they have a very huge fan page.

Post shared on daily basis can attract a lot of click-throughs from social media platform such as Facebook, Twitter and Instagram.

To Get started with the use of social media platforms such as Facebook, Twitter and Instagram as a source of traffic for your new website or blog, here is an article that i recommend you read.

3. Quora.

Quora is an American question-and-answer website where questions are asked, answered, followed, and edited by Internet users, either factually or in the form of opinions.

Its owner, Quora Inc., is based in Mountain View, California, United States.

The company was founded in June 2009, and the website was made available to the public for the first time on June 21, 2010.

Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

So many questions are being asked via the Quora platform and usually attract so many ideas from various users, all you need do is post your blog post that answers a certain question on the platform, also make sure that you don’t spam the answer section with too many links as your post can be deleted on Quora.

4. Email Marketing.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Email marketing is another potent way to get organic traffic to your website, but it all comes with a price. Email marketing is more potent when you have a huge database of targeted audience already subscribed to your email, an email list of only 100 people would not do you a lot of good.

Do you want to grow your email list and turn it into a sales and marketing funnels then here is an article i recommend that you read.

5. Medium.com

Medium is an online publishing platform developed by Evan Williams and launched in August 2012.

It is owned by A Medium Corporation.

The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host.

Williams, previously co-founder of Blogger and Twitter, initially developed Medium as a way to publish writings and documents longer than Twitter’s 140-character (now 280-character) maximum.

Outreaching a global audience becomes very hard when you blog alone, the best way to get your content out there is to make use of publishing platforms like Medium.

All you need do is create an account and share your thoughts, also make sure that you link that your blog or website when writing.

6. Online Forums.

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.

They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes publicly visible.

One thing about online forums is that it varies by region or country.

If you seek traffic from the United states then you should explore forums like Reddit most especially, online forums like Nairaland is native to Africa mostly Nigeria.

So do make sure you do your research on on the geographic location where any online forum is more dominant.

7. YouTube.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.

It offers a wide variety of user-generated and corporate media videos.

Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.

If you are YouTuber you would discover that more features that support the use of links have been added, also included recently is the platform for discussion.

You can write articles on YouTube and link back to your website, writing an elaborate description in your video is also an amazing way to get traffic to your website.

Here is an article i recommend that you read in order to get started with YouTube.

8. Use Facebook Groups.

A Facebook Group is a feature integrated into the Facebook platform for group communication and for people to share their common interests and express their opinion.

They let people come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos, and share related content.

Anybody can set up and manage their own Facebook Group, and you can even join up to 6,000 other Groups.

There are three types of groups on Facebook, depending on the group’s privacy settings:

1. Open.

Anyone can view the group, its members, and their posts.

2. Closed.

Anyone can view the group and its members, but only members can see group posts.

3. Secret.

Only members can see the group or any of its information. People who are not members won’t even be able to see that the group exists.

One thing about a Facebook group that is more better than a Facebook page is that you can reach more people via a Facebook group than a Facebook page.

Lets say you have 10K members on your Facebook group, you can reach out to each of them anytime you make a post.

This is not same for a Facebook page, only less than 10% of your Facebook Fan page followers see’s you post.

which means you have to get large number of followers on your Facebook page to be able to make a very huge impact.

Other Metrics You Should Be Tracking.

So many bloggers or online business owners become very happy when they see the sudden surge in their web traffic after maybe some very few hacks, this is a good sign but should not be a thing of joy completely because there are other metrics used by search engines like Google and some of these other important metrics are .

1. Bounce Rate.

Bounce Rate is the percentage of people that land on a page and leave.

A bounce is a single-page session on your site.

In Google Analytics, a bounce is calculated specifically as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session.

Bounce rate is single-page sessions divided by all sessions, or the percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.

If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. For example, if your home page is the gateway to the rest of your site (e.g., news articles, product pages, your checkout process) and a high percentage of users are viewing only your home page, then you don’t want a high bounce rate.

On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.

2. Session Duration.

A session in Google Analytics is simply a visit to your website. A session starts when someone views a page on your website and ends either when they leave your website or after 30 minutes of inactivity. Everything a user does during that visit is counted as a single session.

If that same user comes back a few days later and visits your website again, that’s counted as another session. So if one person visits your site 15 separate times during a week, those 15 visits would be counted as 15 sessions.

When a session starts, Google Analytics begins timing the session. That timer stops when the user ends the session via leaving your site, or it stops when the user has been inactive for 30 minutes.

Session duration tells Google alot about your website and this helps Google determine if your page is qualitative enough.

A good average session duration, might be anything above three minutes.

Conclusion.

Getting traffic is not enough reason to generate enough money-making result, one way to check if you are actually making sense as a blogger is by taking more deeper insight into the health of your website.

There is a lot to know than just having traffic, and one way to boost your session duration and bounce rate is by writing very good content.

Here is an article i recommend you read to help you write good contents on Google.

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur.

I love sharing great things

You can connect with me on twitter @_udemezue

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