The most obvious and compelling reason for doing business in Nigeria is the country’s size. Nigeria remains the most populous country in Africa with more than 215 million in population.
Nigeria also has the largest economy in Africa with a GDP of $514 Billion as of 2022. Pair these two pieces of data with the fact that Nigeria also has a growing middle class and it becomes obvious why businesses are prioritizing Nigeria as an expansion destination.
Another fact is that Of the 186 million citizens in Nigeria, 72.5 per cent of them are below the age of 35. The fact that the majority of Nigeria’s population is so young presents a lot of opportunities for companies looking for new markets with receptive customer bases.
Also, with the growing urbanization and increased internet access due to extensive mobile connectivity, companies will be able to tap into an emerging consumer base.
This is why starting a business in tech makes sense in Nigeria. There is a huge young population that depends on the use of tech gadgets, and this is where selling tech gadgets become profitable.
Do you have an interest in selling tech gadgets in Nigeria? This article has been created to help you tap into this huge opportunity.
What are Tech Gadgets?
Tech gadgets are inventions that simply make our lives easier. A tech gadget is something electronic and can be used for entertainment, work, or education.
Some examples of common technology gadgets are laptops, smartphones, tablets, televisions, and game consoles.
Though it is sometimes referred to as the more advanced technology. Our cellphones, laptops, computers, and headphones are considered to be one of the most sought tech gadgets that have various use cases.
Why Should I sell Tech Gadgets in Nigeria?
Aside from the primary goal of easy access to everything, tech gadgets are essential in communication, entertainment, and industrial fields.
For instance, we cannot make the modern buildings we have right now without the aid of these advanced tools. Here are some reasons why you should start selling tech gadgets in Nigeria.
1. There is a huge demand for tech gadgets.
Tech gadgets are ever evolving which raises demand always. Before the advent of ear pods, we had ear pieces, but as technology improved it created a demand for new products.
2. New is always better.
New technology comes with new features, more advanced tools, better cameras, a refreshed design, faster processing speed, improved security features and so on that are much better than the older version. Many things come with the gadget market.
3. Make extra money
Money is a factor that everyone likes, and selling tech gadgets is one way to make money. You can also invest that money in buying the new version of the gadget to cut off the cost.
How Do I sell Tech Gadgets In Nigeria?
Gadgets are impulse purchases. There are gadgets constantly being created to disrupt every industry, and it comes with an avenue to start a business and make money.
Do you want to start the sales of tech gadgets in Nigeria? follow this article in detail to learn how to do so.
1. Do Your Market research.
Market research is defined as the process of evaluating the feasibility of a new product or service, before providing them as a service.
Market research allows organizations or businesses to discover their target market, collect and document opinions and make informed decisions.
Before you go ahead and contact that supplier and ship in those products, you need to know if your target market wants that product, that way you know how to channel your capital.
2. Get a Supplier.
One of the first decisions you’ll face when sourcing for your product is whether to manufacture locally in the United States or abroad maybe somewhere in Africa or China.
Manufacturing abroad typically refers to Asian countries, such as China or India. This is due to the relatively low manufacturing costs in these regions.
Low-cost manufacturing isn’t exclusive to Asia though. Savvy entrepreneurs can find affordable international manufacturers in Latin America, Eastern Europe or Africa as well.
China remains the sole producer of tech gadgets in the world, they have the best semiconductor industry which makes them play a major role in manufacturing tech gadgets.
I wrote a comprehensive guide on how you can contact Chinese manufacturers on Alibaba. Check out the link to the article below to learn more.
3. List Your Products on Jumia.
Jumia is a major player in Nigeria when it comes to eCommerce, think of Jumia as an Amazon for Nigeria and Africa.
Selling on Jumia involves offering wide-ranging products for sale to the customers who visit Jumia’s eCommerce platform.
Jumia’s content quality control team reviews sellers’ products list before they go live for sale.
Anyone can sell on Jumia for free without any hassle, all you need is to apply for a sales account and that settles it.
4. List Your Products on Amazon.
I know you must be shocked because I mentioned selling on Amazon as a Nigerian, it might serve as a surprise but it is true.
Amazon is an eCommerce behemoth, and the company is quickly moving into other markets like streaming services, grocery and food delivery, music, video games, fashion, and even healthcare.
Think about it: If you’re just getting started in eCommerce, you need to take the time to market your business with digital ads, SEO, content, and PR.
By selling on Amazon through FBA, you at least get to remove inventory management, shipping, the signature process, and returns from your plate.
I wrote a comprehensive guide on how to sell on Amazon as a Foreigner. Check out the link to the article below to learn more.
5. Promote Your Products.
To survive and grow any business it needs customers and to get such customers, you need to promote your business.
Back then we had no internet it was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper.
While these methods remain valid, the internet is one avenue that allows you to promote your business without any struggle.
So if you are struggling to figure out the best ways to promote your business, here are a few tips to help you promote your business online.
1. Build an eCommerce Website.
Making an eCommerce website is easier than ever, thanks to tons of excellent website builders out there, anyone with little or no knowledge in web development can decide to build an eCommerce website without any hassle.
These tools handle the hard parts for you. You can start with them as soon as you create an account and purchase a plan. An eCommerce comes with tons of shopping functionality such as a cart, and a payment system.
I wrote a comprehensive guide on this blog on how you can build an eCommerce website without hiring a web developer. Check out the link to the article to learn more.
- 13+ Best Website Builder For Business
- What Is a Website Builder and how Does it benefit Your Business?
2. Start Blogging about your business.
With more than 5 Trillion searches being conducted annually on Google, there has never been a better time for businesses to include blogging in their marketing strategy.
Not only does blogging drive website traffic and promote your products and services, but it also helps you build trust with your potential customers.
Every time you create and publish a blog post, it’s one more indexed page on your website, which means one more opportunity for you to show up on the search engine results page (SERP) and drive traffic to your website in organic search.
You can drive targeted traffic to your website by blogging about your product or service.
I wrote a comprehensive guide on this blog on how you can start a blog and become successful. Check out the link to the article to learn more.
3. Use Facebook.
Facebook is one of the foundational social media platforms for promoting your brand and connecting with consumers to build your business.
However, it’s not enough to have a presence on Facebook as you still need to deploy strategies to make your Facebook marketing a success story.
I wrote a comprehensive guide on how you can utilize Facebook to grow your business. Check out the link to the article below to learn more.
4. Use TikTok to your advantage.
TikTok remains one of the very popular social media platforms on the internet with over $1 Billion people using it.
It allows users to create short, looping reels with various effects and music.
Although TikTok is a relatively young platform, many brands choose it as a platform to promote their business.
60% of the TikTok audience consists of users between 16 and 25 years old, which leads us to believe that TikTok is an app for Millennials and Gen Zers.
Tiktok can be used to promote all kinds of businesses, including your tech gadget business.
I wrote a comprehensive guide on how you can grow your business using TikTok. Check out the link to the article to learn more.
5. Google Ads can help.
Google ads remain the most dominant advertising platform on the internet. In 2020, the company generated $104 billion in “search and other” revenues, making up 71% of Google’s ad revenue and 57% of Alphabet’s total revenue.
Advertisers using Google products can bid on search keywords — specific words and phrases that lead their ads to show up to relevant users in search results.
Google ads can be used to promote your business in such a way that customers seeking to buy online can make use of them as they search for them.
I wrote a comprehensive guide on how you can create a comprehensive Google ad. Check out the link to the article to learn more.
- How To Create a Successful Google Ad Campaign
- How To Optimize Your Business For SEO Using Google My Business
6. Build an Email List.
An email list is a list of email addresses and other data, such as name, gender, and location, which is generated by collecting data from website visitors, customers, and event attendees.
Emails are built through a process of collecting email addresses from visitors, customers, and other patrons of a business.
This can be done using a website, social media accounts, events, in-store signup sheets, and more.
List building can be done online using website pages, pop-ups, embedded signup forms, and social media accounts. You can also build a mailing list offline at your events or in-store signup sheets.
I wrote a comprehensive guide on how you can build an email list for your business. Check out the link to the article to learn more.
- What is Email Marketing and How Does It Benefit Your Business
- How To Grow Your Email List And Make Money
- 15+ Best Email Marketing Software You Should Know
7. Start a gadget review YouTube Channel.
YouTube boasts over a billion users which is almost one-third of all people on the Internet. People watch hundreds of millions of hours on YouTube and generate billions of views. YouTube is one platform that helps businesses reach out to a huge audience all over the world.
Starting a gadget review channel can be one way to promote your business. I wrote a comprehensive guide on how to start a YouTube channel and become successful. Check out the link to the article to learn more.
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