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The Internet, unlike any other technological innovation, has the fastest widespread than its other contemporary counterparts such as the television, radio and the printing media.
There was an estimated 4 billion Internet users worldwide. This accounts for more than half of the global population.
The way we see things now in the information age has become entirely different than what we used to know. Among the amazing tools and innovations ushered in by the information age is the use of digital advertising.
Why you should take your business online.
Here are a few reasons out of many why you should take your business online.
1.Low Startup Cost
We all know how much it costs to rent and office space or build a physical shop.
most times we realize that we do not meet up with earnings in business and it very hard to raise the renewal rent for your physical shop.
You don’t have buildings to construct, no vehicles to purchase and a few (if any) workers to rent.
The transition can be very smooth if you are previously selling offline. You proceed to sell the same products you know and have a good supply of them.
Bringing your company online just gives you a new stream of customers.
Believe it or not, owning a website is more economical than renting an office space, equipping it, hiring staff, furnishing and all the other requirements that come with owning office space.
What would you need for a website? A one-time web design fee, renewable domain name and hosting which will cost you as little as N10000 yearly depending on the plan you choose.
What’s more, you can operate your multi-million dollar business from home and store your goods in a warehouse.
2. Show off your Success.
One way to influence a buyers decision it to show off success and pedigree’s and this is limited with the use of a physical shop or no online presence at all.
Your business may have achieved a lot of milestones but if nobody knows about it, how will they know that you are a pro in your field? Your website gives you an avenue to show off your honours, client testimonials, achievements/milestones.
This greatly influences the choices of potential clients.
3. Secure Solid Business Partnerships.
To be honest with you, any serious and profitable business you see in the world today have their success deeply rooted in their online presence.
A business that could be interested in partnering with you will most likely first search for you on the web.
What will their opinion be when you don’t have a concrete online presence?
They will not believe or trust you and to get this sorted our as quick and as possible you need a website.
4. Your Major competitors own a website.
Whether you like or not your competitors own one or two websites and are influencing with the aid of their online presence then why should you not ?.
You may be running your business from home but people who visit your site will have the perception that you are as big as your competitors.
If you have a working and aesthetically designed website with a solid plan behind it, you can smash the observed wall between you and your big rivals.
5. Reduce Operation Costs.
Just one single task can make a notable difference in cost savings. For example, receiving requests online reduces the need for customer service staff.
With large sales and product information online, you’ll simply receive purchase orders and payments via email or into your database.
6. Work from Anywhere.
Remote work was giving birth to by the internet, Are you tired of the constant heat and humidity where you live?
Taking your business online gives you the capability to have location independence so you can live and work from wherever you want; you’re not attached to a physical location.
Just make sure you have a solid internet bandwidth and you are life.
How to start your own online business.
Digital advertising has been long recognized as an effective trend in promoting your business. Accessibility, speed and access to insight have made digital advertising a better alternative to promoting your business.
The major reasons why you should take your business online is the ability to reach a wider range of within and outside your national borders with little or lesser efforts
One of the major steps to be discussed today, to effectively take your business is.
1 .Local /Search Engine Listing.
According to research carried out by search engine expert and webmasters, it has been discovered that most potential customers are searching for products online via the search engine.
Your customers are making Queries via the search engine, not looking for photos on Instagram.
This is a fact to those who prefer kick-starting their businesses on Instagram rather than listing their business.
We can’t blame them anyway, that’s why I am here to correct that.
I will prove my point with the example below.
Let’s say, we search for a popular brand, business, or celebrity online, maybe “Arsenal Football Club”, Of course, I am an Arsenal Fan in case you care to know.
We get our results in the following hierarchy.
- Search engine Business Listing for Arsenal by Wikipedia or Google located at the Far-right.
- The endorsed website of the Arsenal Football Club.
- Website and media blogs posting about Arsenal football club.
- Social media.
Judging by this result, it is now effectively clear on steps to take towards taking your business online.
The million-dollar question now is, How do I list my business on a search engine ?. very easy I will show you.
Google launched a platform for this purpose called “GOOGLE MY BUSINESS”.
It comes both in web platforms and mobile apps both For IOS and Android.
It helps you list your business on the search engine and in the long run, allows potential customers to find you.
All you need is a google account to access this feature.
In conclusion, one of the first steps to take when taking your business is to list them via local search directories, however, Google, Inc has made that possible by launching the Google My Business Platform for the local business owner.
Local customers can now learn about our business without looking too far.
Here is an article on search engine optimization.
2. Building a Website.
As social media rolled in a lot of people started losing interest in the need to own a website for their businesses because of the popularity and the visibility they think Social media gives them or their Business.
They fail to realize that the influence they can attain on social media only lives on the social media platform and not outside the given platform.
The page likes, Followership and content engagement does not reflect because they never appear in search queries
Search engines are built to read web pages and full website, they are built to read and understand HTML (hypertext markup languages) used in the development and production of web pages. You can own a website today for as low as $100
Most people own websites but not Search engine optimized.
Making your website Search Engine Optimized helps your website visible and this can, however, increase possible chances of your business appearing in Search engine results directly in front of prospective customers.
Making sure your website is search engine optimized takes a whole lot and most times patience. There are a lot of Factors surrounding search engine optimization.
In this article, I would show you some few steps to take to ensure your website is search engine optimized.
- Make sure your website is has a responsive design. Responsive design simply allows your website to be available across all kind of devices right from Smartphones to desktop computers. Coding Frameworks like Bootstrap, Material design Lite can help with the responsiveness of your website.
Here is a link on how to build an in-depth guide on how to properly optimize your website for search engine visibility.
3. The Use Of Social Media.
One of the most effective innovations of the 21st century is the Social media. It has become the major source to connect with people all over the world.
Thanks to innovators like Facebook’s founder Mark Zuckerberg and the likes of those who contributed to this innovation.
Taking your business to social media makes your business able to connect to its required audience.
The inbuilt feed and stream technology in social media enables you to create your own virtual audience/community.
A lot of social media platforms has been created since the inception of the internet, a lot did not survive the first ten years of operation, a lot has been merged, and the giants amongst them are still standing.
Most of the giant’s social media platform is what we readily use today and they are Facebook, Instagram and Twitter. Listing your business on these platforms makes it easy for you to attract your required audience both far and near.
Most of this social platform has embedded functionalities for business owners. Some of which includes
- The Facebook Business section of the Facebook platform which allows you to manage your business on Facebook via a Facebook page created by you and also lets you connect to your Instagram business account also.
- A profile can be created separately for your business on Twitter.
The above-mentioned platform is highly recommended for businesses looking to attract a specific kind of audience.
Another important step to take note in creating social media handles for your business is the fact that contents must go in there from time to time.
The fuel that powers the use of social media is creating effective and useful content for your audience.
Here is an article that deals with the importance of using social media marketing for your business.
4. Quick Communication Channel.
If you are following trends, you would discover that engagement on social media has dropped due to privacy and security reasons.
Long gone are the days when social media was seen and identified as a heart to heart communication channel.
The creation of Instant messaging tools like WhatsApp, Telegram has fostered communication among peers and therefore guarantee privacy.
The need for people to secure themselves and feel safe shifted effective communication from the use of Social media to Instant messaging platforms.
Your customers need to feel comfortable with your business and trust you in the end. One of the ways to implement the above-mentioned step is to have a quick messaging channel where your customers can reach you.
One of the software I recommend for this purpose is the WhatsApp Business App.
Facebook, inc developed this sister whats app platform not too long ago to foster communication amongst businesses and prospective clients.
WhatsApp Business allows you to use a different whats app account specifically for your business on the same phone, you can also use a different telephone number for your business
The WhatsApp Business app allows you to set up your business profile, like name, address and a display photo.
Coupled with the whats app Business App you can also add a chatbot functionality into your website.
The chatbot has a chat functionality that allows you to chat with potential website visitors whenever they land on your web page.
Here is an article I recommend you read to get started with the use of ChatBots
5. Email marketing.
Email marketing is another process that you should take to position yourself for success.
One of the factors that guarantee your success on the internet is list building.
I have an in-depth article on email marketing and I recommend that you read it for better understanding of how email marketing works.
6. Sponsored Search Engine And Social Media Promotion.
Paid advertising allows you to reach a wider range of audience.
It has been rated as the most effective means of advertising because of proper access to insights and data analysis which is not found in native advertising such as billboard advertising and other crude means of advertising.
Placing a Facebook ad can show your business or product to millions of Facebook, Instagram and Messenger users online, most of which are liable to interact with your ad immediately.
You also get access to real-time insight and data analysis on your ongoing advert.
Placing search engine ads via Google can also expose your business to users surfing the internet.
Advert placed via google is displayed on the search engine, android devices, YouTube and Google partner website.
Now that you understand the basic rudiments required in taking any kind of business online, here is an article I recommend you read to help you get started with the right thing to do with this acquired knowledge.
The above-mentioned processes in this series are just prerequisites to optimizing your website for online visibility.
Paying for sponsored advertising can do your business a lot more enhancing your business for online growth.