How To Build Genuine Backlinks To your Blog

How To Build Genuine Backlinks To your Blog

How To Build Genuine Backlinks To your Blog
Backlinks written under torn paper.


Are you a blogger in a competitive niche seeking to be discovered enough to drive traffic? you need backlinks to get that traffic to your blog.

If you are new in the SEO world, you ought to know by now that search engines see backlinks as votes from a reputable website to yours

The goal of every search engine is to show the most valuable websites to their searchers. Search engines like Google determine who ranks by the number and quality of links from reputable sites pointing to yours.

So many bloggers, finding it hard to rank online, most especially newcomers in blogging, the truth is that having enough backlinks to your website sends a signal to search engines that your website is worthy of visibility.

Even though Google denies it all time, backlinks is still a ranking factor when it comes to search engine optimization.

You should also know that getting authoritative backlinks from a trustworthy website is a search engine ranking factor, but can be penalized when you do it the wrong way. You should attract backlinks from authoritative websites and avoid spammy websites at all costs.

Also bear in mind, that trying to employ black-hat SEO strategies or buying backlinks to your blogs also goes against the Google guidelines.

I wrote an article on this blog that comprehensively broke down how Google algorithm updates seem to affect your search engine reputation, You should follow the link below to get started.

In this article, I will be going a bit in-depth on how backlinks work and how you can acquire them naturally without being penalized by search engines, most especially Google.

What are Backlinks?

How To Build Genuine Backlinks To your Blog

Backlinks are links from an external site to your website. They can also be called votes of trust.

It also means a website means another site found your content engaging and valuable and may decide to drop a deliberate linking from their website to yours, it’s preety simple.

In the end, search engines like Google assume that means your content is valuable to users, which eventually leads to more search engine visibility.

To break things down, I want you to study the image above so that you understand what I am trying to explain.

Why Your Blog Need Backlinks.

Backlinks are important for SEO because they signal to Google that another different website finds your content and they went the extra mile to link back to you.

Blogs with genuine links are likely to get the attention of search engines than websites with fewer or spammy backlinks. Things can go wrong when you don’t go about it the right way.

1. Backlinks Helps boost search engine rankings.

Search engine traffic is the spice in every online business, without it, your business would be confined to a limited reach.

One way to boost your search engine rankings is by building genuine non-spammy backlinks to your websites.

If your website is getting links from other relevant sites, then your content will rank well on the SERP’s.

2. Backlinks Help you get indexed quickly.

There are over 30 trillion pages to be indexed each year, this has made search engines like Google only prioritize pages that are most important over the others.

Most websites are stuck in the sandbox because their website is not prioritized by the search engine index.

A new website takes more years to rank in a competitive space than an older website with authority and backlinks.

Moreover, Search engine spiders are designed to search for new web pages by following backlinks from existing webpage linking to you. This helps you get indexed as quickly as possible.

3. You get Referral traffic as a reward.

Having more backlinks from other websites means that they are comfortable sending you part of their visitors to come to check out some of the useful pieces of information that they could not provide.

A person who is reading a post can click on the post link to learn more about the topic at hand. These generated traffic to your website are usually more targeted and less likely to leave the page faster.

Types Backlinks you need to watch out for.

Building backlinks should be strategic to avoid doing it the wrong way. Keep in mind, there is no easy way to build links and not every type of link is good for every type of business. 

But I am assured that this post would help you in finding the perfect link building strategies to implement.

1. Do-follow Links.

<a href=”” rel=”dofollow”> Link to something </a>


Do-follow links are types of links that allow Google and other search engines to point back to your website or blog when crawling the host website pointing to yours.

Let’s say, for example, a huge blog in your niche like decided to send a Do-follow link to an article they found on your blog, this sends a message to search engine spiders when crawling to also follow that link to your website.

Do-follow links prioritize indexing which strengthens your authority.

2. Nofollow Links

<a href=”” rel=”nofollow”> Link to something </a>

Nofollow links are links with a rel=”nofollow” HTML tag applied to them. 

The difference between a nofollow link and a dofollow link is the fact that the nofollow tag tells search engines to ignore that link. Nofollow links do not have any impact on search engines

Nofollow links are used for promotional purposes such as affiliate links and links that you want the search engines to ignore.

3. Internal Links.

The next kind of link that you need to pay attention to is internal links. Internal links remain the easiest to build because you have control as to how they are applied.

An internal link is any link from one page on your website to another page on the same website.

Let’s assume you writing an article about something on your blog and you decided to refer your users to something related to the same blog, you can decide to add a link to a reference article on your blog.

Search engines also use links to navigate your site, you can use internal links to decide on how spiders crawl your website.

4. Social Media Links.

Links from social media websites like Facebook, Twitter, Instagram do not usually count as they are No-follow links, but can help with your online reputation which sends a signal to Google about how authentic you are as an author, which influences your rankings in form of EAT(Expertise Authoritativeness and Trustworthiness).

Just in case you don’t know what Google’s EAT means, I wrote a comprehensive guide on this blog on what EAT is.

You should know that Social media does not directly contribute to SEO ranking, but sharing links across social platforms increase brand exposure which adds up and influences search engine optimization.

This means that you should share your blog post as much as possible across various social media platforms, also don’t forget to mention the link to your blog across your bio on social media.

I wrote a comprehensive guide on how to utilize social media platforms to grow your business, follow the links below to catch them up.

5. Guest Blogging Links.

Guest blogging is the act of writing content for a website with a higher influence than yours to get juicy do-follow links in return.

This remains the most traditional method used in getting authentic backlinks, though It may seem foolish to spend time writing articles for other websites or blogs when you could be using that time to create content for your site, the results are worth it. Most times you don’t need to do the writing yourself, you could hire writers on your behalf to do so.

I wrote a comprehensive guide on how to tap into the world of guest posting, click the link below to get started.

6. Google My Business Link.

Google my business is a free tool created by Google to help local businesses with physical locations show up in search results and maps.

A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google.

When creating your Google my business profile for your business, you get the privilege to add a link to your blog or website, which will, in turn, convert into a backlink that allows search engines like Google to perceive your website as genuine. You also get the opportunity to show up on relevant search results.

I wrote a comprehensive guide on this blog on how to get started with Google my Business, click the link below to get started.

7. Links From Quora.

Quora is a social question and answer platform where people come together to engage each other intellect on any topic. Globally, people visit Quora to ask questions from a community of people who answer them.

The Google search engine is in the business of showing Quora in its SERP because Quora answers questions, and this has made it rank higher than every other web page. According to Alexa, Quora ranks #345 in traffic out of all sites in the U.S.

Developing a habit of answering questions on Quora can divert traffic to your website which leads to backlinks being built.

8. Links From YouTube.

YouTube is the second largest search engine just after Google search, making it a hot spot for information. Uploading the right content on YouTube with the right link to your blog will fetch you a ton of traffic which will get you backlinks.

I wrote a comprehensive guide on how to start a successful YouTube channel, follow the link below.

How To Get Genuine backlinks to your blog.

Every blogger should work to keep your backlink profile filled with high-quality, relevant and trustworthy links that are the only way to rank high on search engines.

Bad link practices such as spamming and buying backlinks from bad websites should be avoided. In this section, I am going to be listing out white-hat methods to help you gain those genuine-juicy backlinks to your blog.

1. Create comprehensive content on your blog.

Do you know that over 98% of internet users do not trust paid display advertising? This is more reason why so many online users are opting for privacy based browsers all over the world, to avoid the complexity of internet ads.

That’s why over 85% of marketers report building successful brands via purpose-driven content on their blog, search engines like Google rank content in the search results with high Expertise, Authority, and Trustworthiness.

Say it or leave it, the content remains king, the only reason why no blog would link to you is that you are not writing credible content. writing credible contents enable you to rank on Google and in turn generate backlinks to your blog.

Genuine backlinks are built when you write great content on your blog, I wrote a comprehensive guide on how to write content that ranks on Google and generates backlinks on your behalf, click the link below to get started.

2. Start Guest blogging.

Guest blogging involves writing articles for a different blog to boost your brand image and gain backlinks.

Guest blogging helps content creators increase their traffic, establish a position of an industry leader and expert and boost domain authority.

Though guest blogging seems like a waste of time because it seems like you are giving so much without getting much, I must tell you that guest blogging remains one of the genuine ways online to build backlinks.

I wrote a comprehensive post on how to begin your journey into guest blogging, follow the link below to get started.

3. Participate in Podcasts.

A podcast is a digital audio file that can be listened to and made available on the internet for download.

Podcasting is a popular way to create engaging content that other sites may likely find link-worthy. You can either create your podcast or feature in an existing or popular podcast to increase your reach.

Link building is something that will happen when you take on to podcasting, you can supercharge the results of your link-building by offering podcast episodes as link targets.

I wrote a comprehensive guide on how to get started with creating your podcast.

4. Participate in Different Forums.

Forums are social communities that are created for like-minded people to share their ideas, thoughts and to grow their brand.

If you are new in the online world, your chances of getting the visibility you desire on your blog is very slim and can take so long, hence, conversing and participating in online forums can help boost the growth of your business.

All you need do to get backlinks from Forums like Reddit, Nairaland, Medium is to post on those forums as often as you can.

Posting on Forums helps you create quality backlinks for your website by adding links through signature at the end of every post you make.

Most forums are niche-based, while the majority are designed to accommodate all kinds of topics. You should sign up for a forum that can accommodate the topic you are talking about, one I recommend for bloggers is Medium, Reddit, Nairaland.

I wrote a comprehensive guide on how to get started with Medium, click the link below to get started.

5. Answer Questions on Quora.

Quora is a question and answer platform, created to accommodate questions of all kinds that get answered by brilliant minds across the internet.

Links from Quora are not do-Follow, so they do not directly impact your SEO, but could help create enough awareness which could eventually drive traffic to your website.

It’s way easier to drive traffic from Quora to your website when your content goes viral. When you answer the right questions and give the right answers.

The upvotes could propel you to the top of the answers section and you could be seeing hundreds, if not thousands, of Quora views, which leads them to visit your website, in their millions and gets you the backlinks your websites need to rank.

6. Use Haro.

How To Build Genuine Backlinks To your Blog

HARO stands for Help A Reporter Out. It is a popular online service for journalists to gather feedback from the public.

Haro provides journalists with a powerful database of sources for upcoming stories and daily opportunities for credible sources to secure global media coverage.

These feedbacks are published in top journals all over the world which generate backlinks to the source website.

7. Create great infographics.

An infographic is a visual representation of information or data. Infographics come formatted in an image, the only difference is that it carries more readable information than the regular image.

For example, you can describe a “how-to” content using huge infographics, adding all the texts and illustrations in a sky scrapper kind of image. Infographics generate backlinks because of how relevant and informative they are.

8. Use Google Search Console Reports to Get Backlinks.

How To Build Genuine Backlinks To your Blog

Google Search Console is a free SEO tool developed by Google to allow bloggers or anyone with a website to monitor how their website is being positioned on Google.

The Google search console provides information such as your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

The Google search console offers so much information, but in building backlinks you are not going to make use of it all.

Among them is the Top linking sites report. These are websites that linked back to your site in the past.

You can go through the backlinks and see what type of content they liked and give you a backlink. Once you have this information, you can reach out to these websites and ask for more collaborations

What do you think?

Written by Udemezue John

Udemezue John is a web developer, digital marketing expert, and a Serial Entrepreneur.

He Started his digital marketing career at a Health and Wellness network marketing company where he learnt to create paid Facebook ads and Google ads.

He brings a unique, uncensored approach to his travelling experience and writing.

He is also a seasoned investor, a finance education expert currently exploring the stock market and Cryptocurrencies.

His work is published in major publications on, and many others.
Udemezue John started my journey as a digital nomad in the year 2013 after completing his high school, to seek financial freedom, and also to help small and large scale businesses seek the financial freedom they need.

Life is to be enjoyed. You can connect with me on twitter


Leave a Reply

Your email address will not be published. Required fields are marked *

GIPHY App Key not set. Please check settings


Crucial Things You Need To Know About NFT's

10+ Crucial Things You Need To Know About NFTs

What is Solana and How Do You Invest In It

What Is Solana and How Do You Invest In It?