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Email marketing is one of the most potent ways of lead generation In recent times.
Various businesses from so many industries like Real Estate, Manufacturing, E commerce, Social Medias and Entertainment have part the success of their businesses in the use of email marketing.
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So many people have it at the back of their minds that people dont read emails anymore because of the rise in trends of Social media platforms like Facebook, Twitter, Instagram, TikTok and YouTube.
Nonetheless, Email marketing is not dead and it on the trend now.
Any body hoping to build a sustainable internet business should strategies on List building alongside email marketing integration.
It has been discovered that The number of active email users is forecasted to reach 4.3 billion in 2023.
Important Email Marketing Stats You Should Know.
For those of you that do not yet see the significance of email marketing then here are the very few statistics You Should know.
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1. The number of active email users is forecasted to reach 4.3 billion in 2023.
2. 2 Billion emails are sent daily. This is double the size of tweets and social media posts.
3. The average open rate for a welcome email is 82%.
4. Customers Likes To hear from you
What Is Email Marketing ?
Email marketing is the act of sending a commercial message, typically to a group of people, using email.
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Nevertheless every email sent to a potential or current customer could be considered email marketing.
It involves using email to send advertisements, request business, or solicit sales.
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Benefits Of Email Marketing.
You already started this article learning about how awesome and productive email marketing can be for you.
In case you still have any doubt then here are more benefits your business can derive from the use of email marketing.
1. Low Cost.
In case you have not heard, email marketing is the cheapest form of digital marketing you can ever make use of.
Most email software give you free trial and allow you to upgrade at your own will.
2. Deliver Targeted messages.
Those subscribers on your email marketing list are not ghosts or people with a different interest.
You email subscribers are people who actually want to hear from you and this helps you send targeted messages.
3. Drive revenue.
In case you seek a sure sales funnel then email marketing is here to your rescue.
Marketing Week reports that email generates around $49bn retail sales annually.
You need to sell a product or a service ? then email marketing is here to the rescue.
4. Easy to get started.
Just like tweeting messages and sending out Facebook post so is the simplicity attached to email marketing.
A complete dummy can start with email marketing without prior knowledge.
5. Instant impact.
Do you need to make your mark at once ?, then email marketing is there to the rescue.
Information about sales or service or general awareness can be made know in just a global window of less than 24 Hours.
6. Easy To Measure.
Every email marketing software comes with a full dashboard coupled with analytics functionality which helps you track open, click-through and conversion rates, making it simple to spot how a campaign can be improved. These changes can be made almost immediately too.
Best Email Marketing Services You Should Know
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There are hundreds of email marketing software’s all around the internet. All comes with different pricing and functionalities.
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1. Constant Contact.
Constant contact was founded in 1995, Constant Contact has grown to become one of the largest email marketing services in the world.
Constant contact comes with a 60-day free trial and offers users multiple customization and integrations options while keeping it simple and user-friendly.
2. Get Response.
GetResponse is more than an online marketing platform for email marketing.
It comes with extra features like landing page creator and webinar solution.
Get Response boasts of over 350,000 customers in 183 countries.
It is also available in 27 different languages.
Get Response offers a 30-day free trial where you’ll get access to all of the features. There is no money-back refund since it’s a pay as you go service.
3. Mail Chimp.
Mail Chimp is one of the world’s leading email marketing providers, with over 1 billion emails sent a day using their service.
Mail Chimp is a simple to use email marketing tool for bloggers and smaller websites as it comes with a free plan.
It can be integrated alongside WordPress and other CMS
The free plan allows you to have up to 2,000 subscribers and send up to 10,000 emails per month.
4. Convert Kit.
Another yet amazing email marketing software to subscribe to is Convert kit.
ConvertKit was founded back in 2013 by Nathan Barry. They target a section of the market affectionally called “creators”. So, people like vloggers, bloggers, authors, Instagram stars, course creators and more.
Convert kit offers a a 14-day free trial that includes all of the features.
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Drip new email marketing provider. Their core demographic is bloggers, marketers, and eCommerce site owners.
Drip comes alongside awesome intelligent marketing automation tools really outshine what else is out there on the market.
Drip offers a very small forever free plan, along with a two-week free trial for the Basic and Pro membership levels.
Another awesome email automation software is Aweber.
Aweber is an incredibly popular tool that has been around for 18 years and might have even invented the email autoresponder itself.
Aweber provides a solid service through and through, it’s best for small teams who want to streamline their email marketing efforts.
Aweber offers a 30-day free trial that gives you access to every single feature. Beyond the monthly payment options.
7. Mailer Lite.
MailerLite was one of the first email marketing tool used by me.
MailerLite is one of the youngest tools on this list.
It’s also one of the simplest, but don’t let this simplicity fool you. A lot of email marketing tools pile on the features, MailerLite strips things down to what’s essential.
MailerLite offers a free plan of up to 1k subscibers and 12,000 messages.
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How To Grow Your Email Marketing List.
Now you already choose an email marketing software and you are almost ready and convinced to dive deeply into the ocean of email marketing.
Another obstacle you might actually face is growing up those email subscribers list.
Let me quickly say this, No email marketing software supersedes each other, you just have to choose which actually works for you.
This blog actually rides on Mail Chimp.
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Another email marketing software i love and would also recommend for any newbie is GetResponse.
You can check then out via this link.
You have to have an acute strategy to be able to overcome this or else you will end up selecting email automation software of all kinds and end up with nothing.
Here is a detailed list of how you can boost your email marketing list.
1. Social Media.
Social media is one of the most effective ways to grow your email marketing list.
Social media platform like Facebook, Twitter most especially gives you the opportunity to embed links and captivating texts alongside your posts.
You can check out my post on social media here.
Boosting your email marketing via social media can be accomplished using various methods and they are.
1. Embedding email marketing links or sales landing pages to your posts more like adding a call to action
2. Creating a social media campaign with the objective of leads generation.
3. Creating an online contest asking your followers to click and subscribe to your email
4. Add a call to action button Link to your Facebook page and link to a landing page that requires an email address for access to a special resource is another way to boost your email marketing list
2. Use of website.
A website can be utilized to boost your email list by various strategy. Most email conversion are usually created with the aid of a website or a blog.
Here is a post to guide you on starting your own website or blog.
1. creating a blog that users can subscribe to.
In case you are a blogger of any kind, you should have an email subscribe functionality embedded alongside your website.
Blog posts help you increase your ranking on search engines like Google, and allow you collect blog subscribers that you can then upgrade.
2. Ask website visitors for feedback using a custom form on your website.
People enjoy offering feedback on information that pertains to them.
On certain pages of your website, include a form that asks visitors what questions they might have about your business.
3. Create A live Chat Tool.
All Live Chat Tools offers email leads generation.
You can start boosting your email marketing list today by adding a live chat plugin to your website.
4. Add testimonials alongside your landing pages.
No one would ever want to associate with something that they cannot trust or relate with. A testimonial section embedded alongside your website landing page can encourage customers to sign up as a subscriber.
5. Create an online Tool.
Free online tools make your users’ lives easier, and all they have to do is sign up with their email address.
You can higher a developer to help you code one out for you
3. Traditional Marketing.
This can be a bit tasking and stressful, but this is a very effective way to start building you email marketing list and this can be done by.
1. Collect emails in your store
If you have a physical shop where you interact with customers face-to-face, create an email campaign just for those visiting your stores
2. Host and offline event.
Whether be it an Hackaton educational panels, and even your own conferences Take the opportunity to collect email addresses in exchange for the info and demos you provide at the event.
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Other effective ways to boost your emails are.
Include social sharing buttons and an “Email to a Friend” button in your marketing emails.
This would help you’ll gain access to their friends, colleagues, and networks and expand your contact list.
At the bottom of your emails, include a “Subscribe” CTA as a simple text-based link so that the people receiving the forwarded emails can easily opt-in, too.
How To Turn Your Email Marketing List Into Money.
Now You have grown your email marketing list to a very substantial amount and you dont know how to convert those leads into very huge and substantial income.
Here is How to do it.
1. Affiliate Marketing.
Affiliate marketing is the process of earning a commission by promoting other people’s products or services.
In affiliate marketing you are a middle man.
You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Here is a quick guide on affiliate marketing.
Affiliate link and banner tools can be used to generate sales tools that can be distributed to all your subscribers.
Please also not that you should only share product that your email subscribers might be interested in.
Think of why they joined you in the first place and send them affiliated product in that niche
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2. Sell your own Product (physical products).
Another amazing way to make money using your email list is by selling physical products to them. This strategy basically works for e commerce platforms .
You should always add an email subscription field alongside your e commerce store.
3. Sell E Books (Information Products).
Email marketing is mostly effective if you are an online coach and you intend to release any form of information product.
There are tons of email marketing software’s out there and they are very great at what ever they do.
But no matter what they will always be one that outshines all.
I dont mean to underrate other email marketing providers and i think they are doing a great job.
But if you just read this article and you are seeking a great place to start with your email marketing and online marketing business then GetResponse is the perfect place to start.
For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email marketing campaigns, newsletters, and autoresponders that convert contacts into customers.
Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and email service providers, GetResponse has maintained the highest possible deliverability standards for over a decade, ensuring that our customers’ messages deliver the highest possible return on their email marketing investment.
1 .300+ industry templates – Looks matter! Choose from over 300 Industry HTML templates to create eye-popping campaigns for every audience and industry. Use the intuitive editor to customize your email communications with cool graphics, fonts and formatting, then brand with your company logo and colors.
2. A/B Testing – To ensure you get the best results from your email campaign, test it first! Create up to 5 messages, with different personalization techniques, subjects, and styles.
GetResponse will test each version for you, then automatically select and send the best! It takes only minutes and can save you cash − and lost customers!
3.Email Analytics – Make sure every campaign is better than the last! Let GetResponse track every open, click, unsubscribe, and purchase.
See the big picture with visual graphs, and get customized reports in your inbox daily.
4. Guaranteed Deliverability – GetResponse applies over 10 years of expert human and automated system monitoring so your email marketing messages end up in prospect inboxes, not their junk folders.
From the automated list hygiene, to the established ISP relationships and feedback loops, GetResponse ensures that your campaigns – and your brand – are always protected and compliant.
5. Social media integration – Millions of potential customers are getting their product “buzz” from social networks − and you need to be there! GetResponse puts you in the middle of this non-stop conversation with point-and-click integration. Let Facebook and Twitter deliver instant links to your latest campaigns, coupons and blogs today!
6. Online surveys – With GetResponse Surveys, research won’t cost you a dime extra! Ask as many questions as often as you want and get the data you need to improve products, target campaigns, and stay ahead of the competition! It’s a snap to use – just point and click to design, then publish and watch the results roll in.
7. GetResponse mobile apps – Keep your finger on the pulse of your campaigns! GetResponse apps for iPhone and Android give you instant access to your dashboard and key stats, so you can react, anywhere, anytime.
Add subscribers manually or import from your address book and you’ll never miss an opportunity to grow your list and your business!
8. Coaching and support – GetResponse expert staff is on hand 24 hours a day, 7 days a week to help you maximize your email marketing – and your profits. Whether you’re a team of one or 20, we’ll work with you ever step of the way so you market smarter and faster − without adding staff. Get in touch via phone, email, or live chat. It’s friendly and it’s free!
9. GetResponse Enterprise – GetResponse Enterprise is a fully standalone system, engineered to provide high-volume sending, superb reliability, and expert support at an affordable price.
Your enterprise-level service is hosted on a separate, high-end server with two dedicated IPs and is capable of sending up to 1,000,000 messages in a 24-hour period.
The system is managed automatically based on our advanced “send-and-delivery” GetResponse analytics, and monitored by a team of enterprise delivery experts.
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The GetResponse List Building Program is a free, comprehensive email marketing course that covers everything you need to know to grow your list by up to 10,000 subscribers in as little as 90 days.
It was designed to help marketers maximize their email marketing efforts by enhancing their lists with new, engaged contacts.
Used with the GetResponse platform, it’s a complete email marketing solution, providing marketers with both the know-how and necessary tools to launch an effective email marketing campaign.
The course is unique and created exclusively for GetResponse customers, both free trial and paid accounts that have less than 10,000 contacts.
Customers may choose from two program schedules: the 90-day fast track and the 180-day standard program.
Each session consists of a video tutorial, presentation, and an article.
Those who complete the program and acquire at least 1,000 new contacts will receive a GetResponse University Certificate of Performance.
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Email continues to be the main driver of customer retention and acquisition for small and medium scale businesses globally.
There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less valuable.
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Not to say that social media such as Facebook, Twitter and Instagram is not important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.
Research findings from this study show that email marketing tops the chart in comparison to organic search, paid search, and social media when it comes to customers’ acquisition & retention.
There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive.
A well-thought-out email marketing strategy will make you lot of money.
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Just as i have earlier stated in the beginning of this article as regards statistics gathered around the stability of email marketing.
It is high time you started building list to help save you stress in the nearest future.
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