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Individuals, brands, and organizations now seem interested in marketing themselves through Instagram. Why? Because these of it’s massive engagement.
What is Instagram ?
Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc.
After its launch in 2010, Instagram rapidly gained popularity, with one million registered users in two months, 10 million in a year, and 1 billion as of May 2019.
instagram marketing strategy
In April 2012, Facebook acquired the service for approximately US$1 billion in cash and stock.
As of October 2015, over 40 billion photos had been uploaded to the service.
Instagram Stats You Should Know.
In case you doubt the power of instagram here are a few metrics to counter your belief.
1 . Instagram Is the second most downloaded free app on Google Play.
2. Over 1 Billion user use Instagram every month.
3. Instagram is the fasted growing social network in Canada.
4.200 million Instagram users visit at least one business profile daily.
5.130 million Instagram users tap on shopping posts every month.
6.Instagram advertisers can reach a youth audience of 52.9 million.
7. U.S. Marketers spend 69% of their influencer budgets on Instagram
Why you should choose Instagram for your Business.
Here are cool Instagram business tips to help put your brand and business in front of potential customers.
instagram social media marketing
1. Put a Face to Your Brand.
Instagram is no doubt a photography platform and it can help you form a form of connection with users.
You can share pictures and videos of your team and happy customers to engage your audience.
This can in turn build brand awareness and trust,
2. Boost Your Sales.
If your customers trust you they will buy from you.One way Instagram can help your business it to boost sales.
You can use Instagram to update your followers about sales and special promotions.
You can leverage on stories to reach out to your entire audience.
facebook and instagram marketing
You can use Instagram Stories to offer discounts and run flash sale. You can also run contests to keep your customers interested.
3. Connect with like-minded people and businesses.
Social media provides and avenue to connect with like minded people and business. how to introduce your business on Instagram you can follow other brands that are relevant to your niche and learn from their success stories.
This can help you innovate and expand your brand without even going for extra consultations.
4. Instagram Differentiates Personal Profiles from Business Profiles.
Just like Facebook Page is to business owners, Instagram also introduced it business section of it’s platform to help business owners to scale.
Instagram introduced the business profile functionality to differentiate business account from personal profiles.
using instagram for marketing
If you turn your account into a business account, you will unlock a world of features to help promote your business.
Some of these features include having a call to action button for your page visitors, the ability to promote your posts with ad dollars, and access to account insights.
It also gives Instagram users a clear understanding that the page they are on is owned by a business and is not just a personal Instagram page.
Making this adjustment allows you to set your account up for success to reap all of the benefits of Instagram.
5. Instagram can be used to fuel your other marketing efforts.
Social media are best utilized when they complement each other. Don’t spend and grow your business solely on on social media platform.
If you are starting from Facebook as a newbie then you should consider shifting slowly to Instagram or Twitter that way your business is properly validated online.
6. You can partner with influencers.
Influencer marketing is one of the most potent internet marketing strategies. When it comes to social media, you have your regular viewers, and then you have influencers.
For those not in the know, influencers are online celebrities who will often promote a brand or product and take it into the mainstream.
A well known influencer can bring your company;s sales to a whole other level through increased return on investment and access to demographics that you wouldn’t normally reach.
If you use a well-known influencer, then they can spread word of your company or product to millions of followers with just a few posts.
Instagram also makes is possible to reference a users profile by making use of the @ symbol.
When collaborating with influencer you should always ask them to make reference to your profile using the @ symbol
7. Instagram Is Mobile.
Other social networks like Facebook, Twitter and Pinterest all started out as websites .
This is not the same story with Instagram, Instagram started directly with mobile apps and this has been attributed to its untimely success.
Since 90 percent of time spent on mobile is spent on apps, your company should take advantage of this and make your posts accessible to viewers wherever they go via Instagram.
Smartphone users tend to turn to Instagram because it has a cleaner style than the cluttered view that Facebook can create, and with engagement on Instagram being 10 times higher than on Facebook, you will want to get on the bandwagon.
instagram content strategy
Tips To Help Grow Your Business On Instagram
If you are launching a new product or service, use Instagram to provide a sneak peek into your latest offerings.
As a Business owner, here is how you can using Instagram for business and make the most out of it.
1. Testimonial Matters .
A positive review from an old client can help brands gain more followers and build trust around your business.
Make sure you always upload testimonials gathered from previous and existing customers.
You can do this by uploading a short video or simply a screenshot.
This would provide that you are real and genuine, customers can slide into your profile and see that you are real
2. Explore Instagram’s Built In Tools.
Instagram comes with a lot of awesome free inbuilt and most times third party tools.
Inbuilt tools like Photo filter, Hashtags and other amazing third party tools that can be used to optimize your Instagram business for optimum visibility.
3. Advertise Correctly.
Instagram allows us to build a community and this can be tracked by how many followers you have over a period of time.
However no matter how many followers a business or an individual might have gained over a specific period of time, there is still some kind limitation to how many people can be reached once at a time, this calls for the need to learn and understand paid advertising.
Spending $150 a week on paid Instagram Ads can do your business a whole benefits
4. Experimenting with Instagram Stories.
There is a limit to how many of your followers can see your post at once.
In face the Instagram Feed technology only shows your post to 10% of your followers , so don’t think all your followers see your post at once.
Brands can use Instagram stories to connect with users.
The stories handle placed right above the news feed. Its location means that many users interact with stories on a daily basis.
This is an excellent way for brands to keep their customers posted with their latest offers and deals, without interrupting their fun.
If you are not very crafty with creating and generating contents, then you should consider using Instagram stories.
5. Collaborate up with Influencers.
Influencer are individuals, who have built reputation and trust on Instagram, one way to get your business up and running on Instagram is by partnering with local influencers around.
If you are a new brand seeking to be in the Face of audience and also build brand trust among your followers then your should collaborate with influenecers.
There are so many influencers around your country or your local niche.
here is a link to guide you on social media influencing.
6. Get verified.
Instagram verification is a a process to prove that your profile is real and not Fake.
You can turn out so many leads and loyal customers from a verified Instagram account.
Customers have little or no doubt when they interact with a verified account.
You can read my article on verification process by clicking the link to the article
7. Post Regularly.
One way to keep active is to keep posting regularly, when a customer comes into your Instagram profile and finds an outdated post it becomes a pull off and this can cause a passionate to doubt whether you are active or not.
Make sure to post more regularly.
How To Grow Your Instagram Followers.
This is an extra hack and i need it is very important that all internet business owners should know this
So many business owners want this hack so badly that they don’t mind paying a fortune for it, more reason i had to write about it separately in this section.
Let me now burst your bubbles there are no technical ways no hidden software and no hidden algorithm to boost your follower ship.
But there are tips and procedure to follow that will guarantee you more follower ship so kindly snap out of any irrelevant tip or idea claiming to help you get more Instagram follower ships.
Instead of wasting hours trying to crack the code of the algorithm and trying to figure out the secret to growth, spend that time focusing on The following.
1. Choosing A niche.
Birds of the same feather should flock together, this is by far one of the most important part involved in growing your Instagram and social media brand.
Don’t follow every Di** and Harry on Social media, Everyone has a niche and when i say niche i mean your specific area of interest, it might be Fashion, Entertainment, Culture, Travel E.T.C.
We all have something that vibes us all the way, always make sure to align your self with only people relevant to your business or personality Niche.
2. Create Contents.
Social media is powered by contents varying from text , videos and pictures, make sure your contents are in alignment with your niche also adding relevant Hashtags to spark out engagements.
Make use of Instagram features like highlights, stories and the likes they spark attraction to relevant followers.
A picture is worth a thousand words, but you can’t skip the words entirely. National Geographic is fantastic at using storytelling alongside their Instagram photos to generate engagement and sharing.
While traditional media brands have dropped like flies.
3.Follow and engage profile and businesses relevant to your Niche.
You have to learn to give in order to get back in return, that is the law that runs life and is also applicable to every social media platform.
For example if my preferred niche is Fashion, i would follow and engage more profile related to Fashion.
This would in turn spark attraction from community following that niche and might result into them following me.
4. Sponsored ads.
Most times we get impatient and want the boat to speed up faster, the only way to do that is to subscribe for paid Instagram Promotion.
Spending at least $5 per day can do a whole lot.
You should get creative and craft your own Instagram content strategy.
This can be done by using a specific pattern when posting.
This can yield very high in followership than just the regular posting.
5. Use Hashtags.
That’s nice that you created a #custom hashtag for your company, but who knows to use it to share content about you?
Make sure it’s in your profile, but take the game offline and have it printed on your receipts, in print ads, on signage in your store and at relevant events.
If you’re on radio and TV, direct people to use your hashtag. Integrate online and offline campaigns by ensuring it’s listed on your other social profiles, on your website, and in your email blasts
Don’t just hope people will find it.
When it comes to maximizing the use of Hashtags, you need to look beyond the one-word, obvious hashtags.
Sure, you want to use those, too, but mix it up and use hashtags to tell part of your story. Be funny, ironic, or outrageous–just don’t be BORING.
Collaborative work space company Coca cola is great at this, and they include a fun mix of Instagram content, too.
That is not the end also make sure to For every post, use a mix of topically relevant hashtags such as #woodworking for a carpentry company, for example, as well as trending, super-popular hashtags wherever you can.
The really specific hashtags are like long-tail keywords in that they show more intent and help you find the right people, but the universally trending hashtags like #instagood, #tbt, #photooftheday or even plain old #fun get you in front of more people in general.
You need both to make it on a social network as big and noisy as Instagram.
The idea is to never give up, never stop experimenting with various post types
In conclusion, It all starts with discovering your strength, utilizing your interest then the rest comes to life.
If you have any questions please share them as a comment below.