How To Grow Your Business Using Social Media In 2020

social media marketing strategy

social media for business

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Did you know that 90% of all marketers say social media marketing has increased their business exposure?.

Do you also know that social media users have reached 2.34 billion and is expected to grow to 2.95 billion by 2020.

Despite the above stated proofs, so many people still complain and see no reason why they should spend time and money building their social media presence rather than spend on other native form of advertising like Banner, posters TV’s and Billboard which in actual sense are more expensive and returns less results than the use of social media which is cost friendly and yields more results.

What is social media marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

Social media platforms such as Facebook, Twitter , Instagram have been very useful platforms that have been used for the effect on social media.

It doesn’t matter if you run a small local shop or a big national company. Social media is an essential piece of your business marketing strategy.

Social platforms help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

With more than three billion people around the world using social media every month, it’s no passing trend and it is here to stay.

In Fact here is a recent stats about 5 top social media platforms.

1. Facebook.

Facebook, Inc. is an American social media and technology company based in Menlo Park, California. It was founded by Mark Zuckerberg, along with fellow Harvard College students in 2004.

Having existed for over 12+ years Facebook is a  global social networking website. Facebook is one of the world’s most valuable companies.

Here is a detailed stat of Facebook’s usage.


Facebook has an active user database of over 3 Billion users which accounts for over 88% as mobile users.

Daily active users on Facebook is stipulated at 1.6 Billion with an average daily time of 58 minutes.

social media digital marketing

2. Twitter.

Twitter is an American microblogging and social networking service on which users post and interact with messages known as “tweets”.

It was created by American programmer  Jack Dorsey in March 2006 .

In 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day.

here is a detailed stats of Usage at Twitter.



Twitter has over 330  Million users, over one million people are creating new accounts every day.

Daily active usage on the twitter platform is over 134 Million and daily tweet counts of over 140 Million.


3. Instagram.

Instagram  is an American photo and video-sharing social networking service owned by Facebook, Inc. It was created by Kevin Systrom and Mike Krieger in 2010 and was eventually acquired by Facebook, Inc .

Here is a detailed stat of the all time usage at Instagram.


Instagram have over 1 Billion users with 600 million active users daily and having the highest number of posts per day stipulated at over 95 million plus.


 4. YouTube.

YouTube is a social video streaming platform owned by Google.

YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users.

It offers a wide variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, and live streams by users.


YouTube has a monthly active users of over 1.9 Billion and a daily active users of 149 Million users.



Why Social Media Marketing is important To the success of your business.

Are you still in a state of confusion on why your business needs social media, here are the few

17. Social Media Builds and communicates brand awareness.

Social media has made it very easy for small and medium scale enterprises to see the limelight even without comprehensive advert campaign.

If people don’t know about your business, they can’t become your customers.

Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort.

And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

16. Social Media is Affordable.

Talking about the cost of a billboard or a terrestrial television campaign, this is carry heavy costs and not too many businesses can actually afford it.

But you can get a lot of value for your dollar with social media advertising.

Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers.

15. When it comes to news jacking, social media is king.

Taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand is only made possible on social media, trending Hashtags and stories can be utilized to promote your business.

14. Your competitors are already on social media.

Even if you don’t feel social media is important to the success of your business, just have it at the back of your mind that your competitors are on social media and the only ground to beat them is to engage them head to head via social media.

13. Social media marketing is fun!.

There is nothing more interesting that leveraging fully on social media marketing as a business, you get to see everything going on at the back end.

You get to fully understand customers and why they are engaging your businesses

12. Social media can increase your reach.

There are over 2+ Billion users on social media almost 30% of the total world population, you only need a fraction of that to hit a milestone in your business.

Are you seeking to build a better audience in and outside your present reach ?, Social Media is the perfect tool you can ever have at your disposal.

11. Social media marketing will increase your sales.

So many people in the 21st century still struggle with sales and i just laugh and see them when they complain to me while discussing.

Social media is a fully built sales funnel, learning to optimize it for your business will give you sales you never imagined.

10. Social media is the perfect addition to your PR strategy.

Traditional press release distribution services are overrated.

The Right Social Media Marketing Strategy Can Help You Slay the Competition rather than partner with new journal platforms with little or no followership.

you can get increased hits when you develop your companies brand on social media and reach a higher level of audience.

9. The social media marketing arena is a (fairly) level playing field.

Feel free to explore and learn via social media, there is no law or book guiding the use of social media all you just need do is to analyze ,learn and grow. Find the strategy that works for you.

8. You can find potential customers who don’t already know your brand.

Social media enables you connect our business with potential customers who are likely to patronize our product and in most cases this customers are very far away from our present locality, but we can connect with them via paid social media Ads.

7. The ROI (Return On Investment) on social media ads is unbeatable.

Spending more on social media ads enables you reach million to billions of audiences at a times in most cases this can cause you an unbeatable ROI.

So don’t be scared to spend more and more on your social media Ads.

6. Social media marketing establishes you as an authority in your industry.

One way to determine whether you are an authority in your industry is the use of social media.So get social now.

Customers are curious about which businesses they support. Before making a decision, they’ll do a quick search to browse your website and social media.

Setting up a more robust and domineering social media structure makes you authentic but being blank on social media can pop up many question about how authentic your business or your company is.

Nobody wants to visit a factory or an industry in the millennial, they prefer online visibility.

check out my article on using Instagram for business.

5. Using social media for business boosts your site’s SEO.

Linking your website alongside you social media accounts enables more reach and clicks and this in turns boosts your website’s SEO.

Social media presence is becoming a vital factor in calculating rankings. These days, to secure a successful ranking, SEO requirements are continuously varying.

Therefore, it is no longer enough to simply optimize your website and regularly update your blog. Businesses sharing their content on social media are sending out a brand signal to search engine that speaks to your brand validity.

For example, having an active blog makes it easy for you to connect with your audience with the help of fresh content and search engine optimization.

But by having them share this content (on the right time) on Twitter or Facebook increases your reach 10X. You’re suddenly reaching out to a bigger audience that may like plus share your content, follow your brand and ultimately become a customer.

Your social media profiles and post can become a lead generation funnel to your website.

When you start posting content and engage with audience and in the long run leading to your website, it becomes another opportunity for a new visitor.

Ensure to use attractive visuals in your social media posts, and always include all call to action alongside your social media posts.


4. Social media marketing helps you understand your audience.

Social media comes with tools and features that allows measure success. some of these features are Like button reactions buttons.

It is quite hard for small businesses to know where their audiences are lest even understand who they are.

With the help of Social media understanding your audience is more easier.

As a new business coming in for the very first time to social media you should take note of engagements like Likes, comments, sharing and feedback rather than how huge your followership is.

3. Social media ads allow targeting and re-targeting.

Targeting is the act of selecting your own custom audience based on age, interest , gender and location, while re-targeting is the ability to show ads to an interested social media lead who previously engaged your social media ads.

Social media gives you the ability to do all the above in just one tweak away.

2. Social media is key to customer service.

One of the best platforms to interact with customers is via social media.

Social platforms have successfully broken down barriers between companies and their customers. Now, instead of calling a customer service line, many people turn to Facebook or Twitter to solve problems or find information.

Social media helps to build virtual connect with your customers. To build and prove your credibility, you need to constantly gain customer confidence. Social media marketing offers you a unique opportunity to establish a bond with your customers.

Building trust is a way to grow your business and that can be done easily on social media

1. A strong social media presence builds brand loyalty.

When customers are searching for credibility in your business,all they look at are the social media pages of your business..


The importance of social media in business can only be understood once you start applying what we discussed.

If done right, in the long run, social media marketing can prove to be really cost effective.

Because as of today, even the paid social media campaigns, such as Facebook Ads, are cheaper than other advertising options such as search engine ads.

Jumping on the social media bandwagon is no longer a matter of choice if you want to succeed. Your business needs it. Every business needs it.

The importance of social media in business is now a thing of necessity than ever.

Social media is here to stay.

Build Your Facebook Empire Today.

This Book contains the following.

  • Choosing the right Facebook Ads objective for your business (Whats app Business + Facebook Ads).
  • Proper budgeting for your Facebook Ads.
  • Choosing the right age bracket for your business category.
  • Understanding targeting and Interest.
  • How to design high converting creatives( Text, Images).
  • How to pay for your Facebook Ads.
  •  4 Practical examples of successful Ads i have created.



Click the link to Buy Now

Other article recommended for you to kickstart your business using social media are.

What do you think?

Written by Udemezue John

Web developer| Digital Marketer| Entrepreneur


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