How To Add HubSpot Tracking Code To Website

How To Add HubSpot Tracking Code To Website



Implementing effective tracking and analytics is vital for understanding your website’s performance, optimizing marketing strategies, and driving business growth.

HubSpot, a powerful customer relationship management (CRM) platform, offers a tracking code that allows you to gather valuable data about your website visitors and their interactions.

By adding the HubSpot tracking code to your website, you can unlock a wealth of insights and better understand how users engage with your content.

In this guide, we will walk you through the process of adding the HubSpot tracking code to your website.

Whether you’re using a content management system (CMS) like WordPress, Joomla, or Drupal, or if you have a custom-built website, this tutorial will provide step-by-step instructions to ensure a smooth integration.

By adding the HubSpot tracking code, you’ll be able to track user behaviour, capture form submissions, and gain a deeper understanding of how visitors navigate your site.

This information is invaluable for optimizing your marketing campaigns, personalizing user experiences, and nurturing leads.

In the following sections, we will outline the steps to add the HubSpot tracking code to your website, regardless of your technical expertise.

Let’s dive in and learn how to leverage the power of HubSpot’s tracking capabilities to gain valuable insights into your website’s performance.

What Is HubSpot?

HubSpot is a leading provider of customer relationship management (CRM) software and an all-in-one inbound marketing, sales, and service platform.

It was founded in 2006 by Brian Halligan and Dharmesh Shah and has grown to become a prominent player in the software-as-a-service (SaaS) industry.

HubSpot’s CRM platform offers a suite of tools and features designed to help businesses attract, engage, and delight customers.

Its primary focus is on inbound marketing, which involves attracting customers through valuable content and personalized experiences rather than traditional outbound advertising.

Why Should I Use HubSpot?

To achieve these goals, companies need a comprehensive solution that integrates marketing, sales, and customer service seamlessly. Enter HubSpot – an all-in-one platform that empowers businesses to thrive in the digital age.

In this article, we’ll explore the compelling reasons why you should consider using HubSpot to transform your business.

1. Holistic Approach to Customer Relationship Management.

HubSpot’s core offering is its robust CRM system. With HubSpot CRM, you gain a centralized hub for managing your customer relationships, contacts, and interactions.

This allows you to have a 360-degree view of your customers, enabling personalized and targeted communication.

The CRM is intuitive, user-friendly, and accessible for businesses of all sizes, providing the foundation for streamlined processes and data-driven decision-making.

2. Inbound Marketing Excellence.

HubSpot is synonymous with inbound marketing, a methodology that focuses on attracting, engaging, and delighting customers through valuable content and experiences. With HubSpot’s Marketing Hub, you have a suite of powerful tools at your fingertips.

You can create compelling content, optimize your website for search engines, manage social media campaigns, automate email marketing, and track the effectiveness of your marketing efforts through detailed analytics. This enables you to generate leads, nurture them, and convert them into loyal customers.

3. Seamless Sales Enablement.

HubSpot’s Sales Hub equips your sales team with the tools they need to close deals more efficiently.

From managing leads and contacts to tracking email interactions and scheduling meetings, Sales Hub streamlines your sales processes.

It provides valuable insights into prospect behaviour and engagement, empowering your team to prioritize leads and personalize their approach.

Additionally, HubSpot integrates with popular communication platforms, ensuring smooth collaboration within your sales team.

4. Customer Service and Support Excellence.

Satisfied customers are the backbone of any successful business. HubSpot’s Service Hub empowers you to deliver exceptional customer service and support experiences.

From ticketing systems and knowledge bases to live chat and chatbots, Service Hub enables efficient customer issue resolution and enhances customer satisfaction.

The platform helps you build lasting customer relationships by providing personalized support and proactively addressing customer needs.

5. Integration and Automation Capabilities.

One of the greatest strengths of HubSpot is its ability to integrate with various third-party applications, enhancing your overall business ecosystem.

Whether it’s integrating with popular CRMs, e-commerce platforms, or other essential tools, HubSpot ensures a seamless flow of data and information across your entire tech stack.

Furthermore, HubSpot’s automation capabilities allow you to automate repetitive tasks, saving time and enabling your team to focus on high-value activities.

6. Extensive Analytics and Reporting

Understanding the impact of your marketing and sales efforts is crucial for continuous improvement. HubSpot’s comprehensive analytics and reporting tools provide deep insights into your performance metrics.

You can track website traffic, monitor lead conversions, measure email engagement, and assess the effectiveness of your marketing campaigns.

Armed with this data, you can make data-driven decisions, refine your strategies, and optimize your customer acquisition and retention efforts.

7. Scalability and Flexibility.

Whether you’re a small startup or an enterprise-level organization, HubSpot offers scalability to accommodate your business’s growth. As your business expands, HubSpot can scale alongside you, adapting to your evolving needs.

The platform provides various pricing plans and features tailored to different business sizes, ensuring you can access the right tools and resources at every stage of your growth journey.

Moreover, HubSpot’s flexibility allows you to customize your workflows, automate processes, and tailor the platform to suit your specific business requirements.

8. Education and Community.

HubSpot not only provides a powerful software platform but also offers extensive educational resources and a vibrant community.

The HubSpot Academy offers free online courses and certifications, empowering you and your team to enhance your marketing, sales, and customer service skills.

Additionally, HubSpot’s community of users and partners provides a valuable support network where you can exchange ideas, seek advice, and learn from industry experts. This ecosystem ensures you stay ahead of the curve and make the most of HubSpot’s capabilities.

9. Mobile Accessibility.

In today’s mobile-driven world, having access to your business tools on the go is crucial. HubSpot’s mobile app allows you to manage your CRM, engage with leads and customers, monitor campaigns, and track performance metrics from your smartphone or tablet.

This mobility empowers you to stay connected and make informed decisions no matter where you are, ensuring productivity and responsiveness even outside the office.

10. Track Record of Success.

HubSpot has earned a strong reputation and a track record of success. The platform is trusted by over 100,000 customers in more than 120 countries, spanning a wide range of industries.

Many businesses have achieved remarkable results and growth by leveraging HubSpot’s tools and methodologies.

The platform’s proven effectiveness, combined with its continuous innovation and updates, solidifies its position as a leader in the CRM and inbound marketing space.

How Do I Add HubSpot Tracking Code To My Website?

By adding the HubSpot tracking code to your website, you can gain insights into user behaviour, capture form submissions, and personalize user experiences.

In this article, we will guide you through the process of adding the HubSpot tracking code to your website, ensuring that you can effectively track and analyze visitor data.

Step 1: Access your HubSpot account and locate the tracking code.

To get started, log in to your HubSpot account and navigate to the “Settings” menu. From there, select “Tracking Code” under the “Website” section. Here, you’ll find the HubSpot tracking code snippet that needs to be added to your website’s code.

Step 2: Copy the HubSpot tracking code snippet.

In the Tracking Code section of your HubSpot account, you will see a JavaScript code snippet.

Click on the “Copy” button next to the code to copy it to your clipboard. The code contains a unique identifier specific to your HubSpot account.

Step 3: Access your website’s code.

The next step is to access the code of your website. This process may vary depending on the content management system (CMS) you are using. If you have a custom-built website, you will need to access the HTML or template files directly.

If you are using a CMS like WordPress, Joomla, or Drupal, you can typically find the code within the theme or template files.

Step 4: Locate the header or footer section of your website’s code.

Within your website’s code, locate the header or footer section where you want to insert the HubSpot tracking code. This is usually found in the <head> or </body> tags.

Placing the code in the <head> section ensures that it loads before the rest of the page content while placing it before the </body> tag ensures it loads after the page content has loaded.

Step 5: Insert the HubSpot tracking code snippet.

Paste the HubSpot tracking code snippet you copied from your HubSpot account into the appropriate section of your website’s code.

Ensure that the code is placed within <script> tags and that it appears before the closing </head> or </body> tag.

Step 6: Save and publish your changes.

After inserting the HubSpot tracking code snippet, save your changes to the website’s code and publish it.

If you are using a CMS, you may need to refresh the cache or clear your website’s cache to ensure the tracking code is applied correctly.

Step 7: Verify the tracking code installation.

To confirm that the HubSpot tracking code is installed correctly, return to your HubSpot account and navigate to the “Tracking Code” section.

Click on the “Verify Installation” button. HubSpot will check if the code is present on your website and confirm once the verification is successful.


Adding the HubSpot tracking code to your website is a crucial step in gaining valuable insights into visitor behaviour and optimizing your marketing efforts.

By following the steps outlined in this article, you can seamlessly integrate the HubSpot tracking code into your website, regardless of the CMS you’re using or whether you have a custom-built site.

With the tracking code in place, you’ll be able to collect valuable data, capture form submissions, and personalize user experiences, empowering you to make data-driven decisions and drive business growth.

Implement the HubSpot tracking code today and unlock the power of website analytics.

What do you think?

Written by Udemezue John

Hello, I'm Udemezue John, a web developer and digital marketer with a passion for financial literacy.

I have always been drawn to the intersection of technology and business, and I believe that the internet offers endless opportunities for entrepreneurs and individuals alike to improve their financial well-being.

You can connect with me on Twitter


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