How To Add HubSpot Tracking Code To Website

Table of Contents

Introduction.

HubSpot, a powerful customer relationship management (CRM) platform, offers a tracking code that allows you to gather valuable data about your website visitors and their interactions.

By adding the HubSpot tracking code to your website, you can unlock a wealth of insights and better understand how users engage with your content.

In this guide, we will walk you through the process of adding the HubSpot tracking code to your website.

Whether you’re using a content management system (CMS) like WordPress, Joomla, or Drupal, or if you have a custom-built website, this tutorial will provide step-by-step instructions to ensure a smooth integration.

Let’s dive in and learn how to leverage the power of HubSpot’s tracking capabilities to gain valuable insights into your website’s performance.

How Do I Add HubSpot Tracking Code To My Website?

By adding the HubSpot tracking code to your website, you can gain insights into user behaviour, capture form submissions, and personalize user experiences.

In this article, we will guide you through the process of adding the HubSpot tracking code to your website, ensuring that you can effectively track and analyze visitor data.

Step 1: Access your HubSpot account and locate the tracking code.

To get started, log in to your HubSpot account and navigate to the “Settings” menu. From there, select “Tracking Code” under the “Website” section. Here, you’ll find the HubSpot tracking code snippet that needs to be added to your website’s code.

Step 2: Copy the HubSpot tracking code snippet.

In the Tracking Code section of your HubSpot account, you will see a JavaScript code snippet.

Click on the “Copy” button next to the code to copy it to your clipboard. The code contains a unique identifier specific to your HubSpot account.

Step 3: Access your website’s code.

The next step is to access the code of your website. This process may vary depending on the content management system (CMS) you are using. If you have a custom-built website, you will need to access the HTML or template files directly.

If you are using a CMS like WordPress, Joomla, or Drupal, you can typically find the code within the theme or template files.

Step 4: Locate the header or footer section of your website’s code.

Within your website’s code, locate the header or footer section where you want to insert the HubSpot tracking code. This is usually found in the <head> or </body> tags.

Placing the code in the <head> section ensures that it loads before the rest of the page content while placing it before the </body> tag ensures it loads after the page content has loaded.

Step 5: Insert the HubSpot tracking code snippet.

Paste the HubSpot tracking code snippet you copied from your HubSpot account into the appropriate section of your website’s code.

Ensure that the code is placed within <script> tags and that it appears before the closing </head> or </body> tag.

Step 6: Save and publish your changes.

After inserting the HubSpot tracking code snippet, save your changes to the website’s code and publish it.

If you are using a CMS, you may need to refresh the cache or clear your website’s cache to ensure the tracking code is applied correctly.

Step 7: Verify the tracking code installation.

To confirm that the HubSpot tracking code is installed correctly, return to your HubSpot account and navigate to the “Tracking Code” section.

Click on the “Verify Installation” button. HubSpot will check if the code is present on your website and confirm once the verification is successful.

Conclusion.

Adding the HubSpot tracking code to your website is a crucial step in gaining valuable insights into visitor behaviour and optimizing your marketing efforts.

By following the steps outlined in this article, you can seamlessly integrate the HubSpot tracking code into your website, regardless of the CMS you’re using or whether you have a custom-built site.

With the tracking code in place, you’ll be able to collect valuable data, capture form submissions, and personalize user experiences, empowering you to make data-driven decisions and drive business growth.

Implement the HubSpot tracking code today and unlock the power of website analytics.