Udemezue John
Introduction.
SEO stands for search engine optimization, which is the process of improving your site to increase organic visibility for specific search queries. The goal of SEO is to improve the quality and quantity of traffic to your website through onsite changes.
So you ventured into the world of SEO, got familiar with terms commonly used in SEO, and only discover that you still have a lot of our learnings to do. Yes, we never stop learning till we die it.
One concept that you would find quite new is “Schema Markup” maybe you might have seen this somewhere online or had it suggested to you by an SEO expert as a means to optimize your SEO game.
Schema markup or Schema.org is one of the tools that support SEO. It represents the semantic vocabulary (also known as microdata) of your website. Schema markup helps search engine robots understand your content better.
This article is going to be in-depth details on how you can upgrade your SEO game using Schema Markup.
What is a Schema Markup?
In Layman’s terms, Schema Markup is the official language of search engines. Once added to a webpage, Schema Markup will create a unique, enhanced description for search results.
These markups (formerly known as rich snippets) enable search engines to easily interpret the meaning and relationship of your webpage content and serve it up as a rich result for search queries.
What are the Benefits of a Schema Markup?
Schema markup sometimes referred to as schema or structured data, is among the essential SEO tactics you need to improve technical SEO performance and increase your site’s search engine positioning.
In other words, schema enables Google, Bing, and other search engines to navigate user search queries, decipher the information on your website, and come up with the best and most relevant search results. Here are some common benefits of using a Schema Markup.
1. Schema Markup Helps Search engines Understand your website better.
As said earlier, Schema Markup enables your website to speak the language that search engines understand.
The main goal of SEO is to convey to search engines what your site is about. This is exactly what schema markup was created for.
So the number one reason to use schema is to provide a clearer sense of what your content is about to help search engines surface your content to relevant searchers.
Making use of a Schema Markup is your chance to explicitly tell search engines exactly what your video, content, Job site and many more are.
2. Schema Markup helps Improve your brand presence with a full Search engine Knowledge Graph.
The Knowledge Graph is the big box on the right-hand side of Google desktop searches (or front and centre in mobile searches).
It has most of the pertinent business information that customers need to know like phone numbers, social accounts, reviews, etc.
Making use of Schema Markup enables you to provide a strong boost to your brand presence online. Google and other search engines will display knowledge graphs only if they are highly confident the information contained within is accurate and useful.
3. Schema Markup makes it easy to Get attention-grabbing rich results on search Engines.
Your search listing can now be pimped out as if your business is exhibiting itself on search engines, important information such as Rating stars for a movie, product pricing, recipe cook time and more are all now possible to show right in search listings.
Google has gone beyond displaying direct links to presenting more data and information about your business. To get these special listings, add whatever relevant schema you can to your page.
4. Schema helps Improve your SERP ranking position.
SEO is all about telling Google what your website pages are about in a non-spammy.
Schema is another legitimate tool in your toolkit that helps tell your brand story using search engines.
Schema Markup allows you to do this in just a few clicks, In this case, I think it would be very hard to crack the first page without having the preferred structured data Google wants to include in the results.
5. Schema Markup allows you to Position your site for voice search.
With voice search results, there is typically only one result provided. So getting to that top position on voice search is more critical and difficult than it seems.
With the use of Structured data, you can achieve this feat without hassle, and use schema to increase your odds of surfacing as the #1 voice search.
6. Get more video views (YouTube, Livestream, or native video).
Markup Schema can help you optimize your website on the SERP and help your video content get more views.
Similarly, Google could help you directly get more views of your regular videos right from Google, even if the video is not on YouTube, which is Google-owned.
Marking up your video or upcoming Livestream with the correct schema is the first step. Then it becomes eligible to be featured in a video carousel or even a larger single-video snippet. It will also help your chances of being included in the video search results tab.
7. Increase social media following.
Configuring your website to use Schema Markup provides you with the chance to increase your social media following.
If you are trying to increase the number of Facebook, Instagram, or Twitter followers you have, give schema markup a serious look.
By marking up your social accounts using the same schema, you can get the familiar social icons of the top platforms in your Google results with links pointing to your accounts.
8. Display Social Proof in Google.
Google has evolved from more than just providing links to content to displaying social proof to those looking up for information about you.
This is why social proof, positive signals from unbiased third parties, is huge. We previously mentioned that Google ratings and reviews can show up right in your Knowledge Graph.
In addition to that, you can mark up your pages with rating and review information. Maybe you ask readers to rate how helpful a post was.
How do I make money Online With Schema Markup?
Search engine optimization (SEO) is a crucial part of modern digital marketing and a great skill to learn if you want to make money online.
Proper knowledge and understanding are also skillsets that can ease your SEO journey. Can SEO make you a millionaire? That depends entirely on your skills and ability to apply them to real-life situations.
Shema markup is a crucial part of SEO and can help you scale your online business from the very bottom to the top.
Do you want to make money online with Schema Markup Language? Here is how it can be done.
1. Create an eCommerce website and sell products.
If you have deep knowledge of eCommerce SEO, you can use search engine optimization to sell physical products through an eCommerce website.
Start by picking your niche and finalizing the product you’ll be selling. You can do that by doing keyword and audience research to understand which keywords your potential customers are using to find this particular product.
Utilizing Schema markup in your eCommerce website can help you rank your websites well on the SERPs which will in turn help you make money. You can explicitly provide certain information to Google to help rank your websites.
I wrote a comprehensive guide on how to start an eCommerce website. Check out the link to the article to learn more.
2. Start a Dropshipping Business.
Dropshipping is a business model that allows you to sell a product through your website without worrying about shipping and fulfilment.
It’s a great way to sell products without worrying about manufacturing, inventory or even risking buying products that may not sell.
This model works because it allows anyone to set up an eCommerce business and focus on marketing and scaling instead of worrying about pre-ordering products and shipping.
Proper integration of Schema markup into your dropshipping website can help provide Google with enough information to rank your websites above your competitors.
I wrote a comprehensive guide on how to start a dropshipping business. Check out the link to the article to learn more.
3 . Start a digital marketing agency.
A Digital marketing consultant provides valuable search insight to their clients to help improve their SEO ranking and increase organic traffic.
Starting a digital marketing agency allows you to help clients meet their business goals by increasing traffic to their websites and boosting sales.
Proper knowledge of Schema markup will put you on an edge when it comes to SEO making your clients more satisfied with your service.
I wrote a comprehensive guide on how to become a successful digital marketer. Check out the link to the article to learn more.
4. Start a blog.
Starting your blog is another means of making money with Schema markup. Starting a blog gives you the freedom to choose your niche, whether it’s technology, beauty, fashion or travel, and you get to infuse the content with your brand while building an online community of like-minded individuals.
Anyone with proper knowledge of the right topic can start a blog, build passive income and make money. If you have a well-established blog with a good amount of traffic, then you can make money with SEO fairly soon by creating sponsored content and posting banner ads on your blog.
Paid ads allow you to get paid via the number of clicks and traffic on your blog while sponsored content means that you’ll talk about a particular brand or service on your blog.
Utilizing Schema markup on your blog can place you at a competitive edge on the search engines.
I wrote a comprehensive guide on how to start a successful blog. Check out the link to the article to learn more.
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